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The Sweet Aroma of (Marketing) Empathy

    When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.

    Warren Laine-Naida Five New Shiny Digital Marketing Trends That Never Changed Marketing

    Five New Shiny Digital Marketing Trends That Never Changed Marketing

      Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?

      2015/11 People Visit Your Site for 90 Seconds

      People Visit Your Site for 90 Seconds

        “What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.