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The Promiscuous College Come-ons …

    Marketing’s Promiscuous College Come-ons

    Something in the archive of the NY Times Sunday Review about the heating up of application season caught our attention. Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.

    How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.

    Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns 

    Does your school need some help with your online marketing? Find out more here.