--- title: "The Only Online Marketing Book You Need for Your School" date: 2021-02-07 author: "warrenlainenaida" featured_image: "https://warrenlainenaida.net/wp-content/uploads/2022/01/warrenlainenaida-bridgetwillard-schools-onlinemarketing-2022-amazon_teaser.png" --- # The Only Online Marketing Book You Need for Your School ## Educational Marketing 101: School is In ### Includes a bonus chapter on Accessibility by [Anne-Mieke Bovelett](https://annebovelett.eu/). ![The Only Online Marketing Book You Need for Your School by Warren Laine-Naida Bridget Willard 2022 available on amazon as paperback and ebook teaser image](https://warrenlainenaida.net/wp-content/uploads/2022/01/warrenlainenaida-bridgetwillard-schools-onlinemarketing-2022-amazon_teaser-1024x1024.png) ![an image of The only Online Marketing book you need for your school](https://warrenlainenaida.net/wp-content/uploads/2022/03/106783-26061-1024x986.png)## About the Only Marketing Book for Schools The ***Only Online Marketing Book You Need for Your School*** is the **third book in a series** of three intended to help schools, nonprofits, and small businesses get a grasp on the sometimes dizzying world of online marketing. This book will help you better understand what digital offers your school so that you can partner with the right vendor, hire the right employees, and use the internet to succeed. Your digital presence is an extension of all the things your institution does online and off. **This is the third book in a three book series for [small business](https://warrenlainenaida.net/content-writing-support/the-only-online-marketing-book-you-need-for-your-small-business/), [nonprofits](https://warrenlainenaida.net/content-writing-support/the-only-online-marketing-book-you-need-for-your-nonprofit/), and schools.** [Oder the eBook Today!](https://www.amazon.com/Only-Online-Marketing-Book-School-ebook/dp/B09QC6T94N/) [Order the Paperback!](https://www.amazon.com/dp/B09R3BZJSD) **Successful educational institutions have marketing campaigns**. These can be campaigns to sell a product to fit a student’s career goals, recruit teachers, increase your prestige, or attract supporters. Online marketing and communication is a way for you to make new connections and share with the world. It’s a foundational skill that you can apply to grow your school for years to come, no matter how quickly technology changes and trends rise and fall. If you’re uncomfortable with tech, that’s okay. Communication, online or offline, is not a contest. Participate. Try. Fail. Learn. Try again. Succeed! #### Participate. Try. Fail. Learn. Try again. Succeed! > ***“Effective communication is essential. One aspect critical to it is being literate with current modes of communication. Digital technology has opened up a vast array of information paths and requires us to be not only linguistically literate but also to be effective critical thinkers when faced with information. The authors have provided facts, ideas and pathways for the reader to become more effective communicators in this Age of Digital Thinking.”*** > > ***Dr. Colin Laine*** ## The Online Marketing Book for Schools Contains 14 Chapters + 1 Bonus Chapter **Over 300 pages** of online marketing knowledge to help your School. Information you can use right away for your Social Media, Email Marketing, Website Creation, and Search Engine Optimisation. CHAPTER 1 But My School isn’t a Business. (Yes it is.) CHAPTER 2 Why Does a School Need Marketing? CHAPTER 3 Are You Taking Advantage of Your Donors? CHAPTER 4 A Brief Introduction to Online Marketing CHAPTER 5 Your Website: You do HAVE a Website, Right? CHAPTER 6 Your School’s Worksheet CHAPTER 7 People’s Intent: Search and SEO CHAPTER 8 Accessibility is Marketing by [Anne-Mieke Bovelett](https://annebovelett.eu/) CHAPTER 9 Landing Pages 101 CHAPTER 10 Be in the Conversation: Social Media CHAPTER 11 Paid Online Advertising CHAPTER 12 Getting Permission: Email Marketing CHAPTER 13 Measurement: Analytics and Tracking CHAPTER 14 Playing Fair: Internet Rules and the Law Bonus Chapter: Now, Increase Your Knowledge – An introduction to Agile, Design Thinking, eCommerce, and thoughts about our digital culture [Oder Your Copy Today!](https://www.amazon.com/Only-Online-Marketing-Book-School-ebook/dp/B09QC6T94N/) ## Who Benefits from this School Marketing Book? This book will help you better understand what digital offers your School or Educational Business so that you can partner with the right vendor, hire the right employees, and use the internet to succeed. This book is for both marketing managers, employees, and volunteers working for schools. Do you want to learn more about who your audience is and how to connect with them? Do you want to learn how to create online marketing campaigns and websites? Then this book is for you! [Rob Cairns sits down with Bridget Willard and Warren Laine-Naida](https://stunningdigitalmarketing.com/episode-208-the-only-online-marketing-book-you-need-for-your-school/) and talks about their new book “The Only Online Marketing Book You Need For Your Schools” ## Would you like bulk copies at a discount? Contact me! Please enable JavaScript in your browser to complete this form.Your E-Mail \* Your Message GDPR / DSGVO \*- I accept the Data Protection policy which is linked to in the footer of this page, and that Warren Laine-Naida can contact me and send me information related to this contact request. Email Contact Me Today ## About the Authors ![Warren Laine-Naida](https://warrenlainenaida.net/wp-content/uploads/2021/02/warrenlainenaida.jpg) **Warren Laine-Naida** built his first website in 1998. Since then he has worked for clients around the globe on websites for universities, pharmaceuticals, technology, and entertainment. Today he teaches Online Marketing and consults with small businesses and nonprofits about their online communication. Warren is the author of two novels, and his [2020 book “Digital Thinking: Websites, Online Marketing, and more”](https://warrenlainenaida.net/digital-thinking-book/) is available in both English and German. When not plugged into the net, Warren [cooks, writes novels, and sculpts in chocolate](https://chocolatecheese.de). [warrenlainenaida.net](https://warrenlainenaida.net) Visit [Warren Laine-Naida on amazon](https://www.amazon.com/kindle-dbs/entity/author/B0045B4WH2) ***“Warren brings an in-depth knowledge of website development to every project. He is a gifted teacher and an excellent mentor.”*** ![Photo of Bridget Willard](https://warrenlainenaida.net/wp-content/uploads/2025/05/warren-laine-naida-bridget-willard-150x150.webp) **Bridget Willard** is a marketing consultant who specializes in managing small business social media accounts in the WordPress industry. If it is a B2B sector, she knows about it, has written about it, or has worked in it. Her passion is to teach small business owners to do their own social by emphasizing social science. When she’s not writing about marketing, she is watching baseball or basketball, learning languages, or walking in nature. [bridgetwillard.com](https://bridgetwillard.com) Visit [Bridget Willard on amazon](https://www.amazon.com/kindle-dbs/entity/author/B087M2SK9T) ***“I highly recommend anyone in the WordPress space that wants to have a digital connection but isn’t sure how, or doesn’t have the time to self manage, to work with Bridget.”*** ![](https://warrenlainenaida.net/wp-content/uploads/2022/03/106783-26061-1024x986.png)