--- title: "Optimise Your Website for Search Engines" date: 2022-06-17 author: "warrenlainenaida" --- # Optimise Your Website for Search Engines ![](https://warrenlainenaida.net/wp-content/uploads/2024/08/1000038996-1024x1024.png)## SEO Gets Your Website in Front of People. Kick it Up a Notch! [Search Engine Optimisation](https://warrenlainenaida.net/category/seo/) takes a website built by people and makes it consumable for KI and search engines. If you offer the solution to someone’s problem, but they haven’t heard of you, SEO gets you in front of them. Is your target audience English-speaking? As a native English speaker, content creator, and seo specialist, I can help. The future of SEO is [human-based, conversational SEO](https://warrenlainenaida.net/human-based-seo/). [**Start your SEO Upgrade today!**](#learn) ## Most People Get SEO Backwards They start by *selling* before anyone even knows who they are. It’s like proposing marriage on the first date! Here’s the simple order that actually works: 1️⃣ **Answer their questions** Show up when people Google stuff like *“how to fix…”* or *“what’s the best…”* You’re basically saying, “Hey, I can help.” 2️⃣ **Show you know your stuff** Share your stories, results, and what you’ve learned. Not in a boring résumé way – in a “look, I’ve been there” way. 3️⃣ **Invite them to buy or sign up** Once they trust you, *then* give them the link, the offer, the form. SEO isn’t just about Google robots. It’s about people – and people want help, proof, then an invitation. **Help → Prove → Invite**. That’s it. Read: [The 5 Things that Actually Matter in SEO](https://warrenlainenaida.net/seo-quick-intro-for-beginners-5-things-that-actually-matter/) ## SEO is now Search Xperience Optimization [Read more](https://warrenlainenaida.net/seo-is-now-search-experience-optimization/) The core takeaway for online marketers is that SEO is becoming (even) more holistic and user-centric. Success requires thinking beyond traditional search engine rankings to create comprehensive digital experiences that resonate across multiple platforms and formats. Stop beingGoogle centric! ## Will AI Replace Search Engines? The Future of Search [Read more](https://warrenlainenaida.net/will-ai-replace-search-engines-the-future-of-search/) The emergence of AI in search isn’t marking the end of traditional search engines, but rather the beginning of a new era in digital discovery. Success in this evolving landscape requires adapting to AI and traditional search patterns while delivering valuable, well-structured content to users. ## SEO All You Need to Know: Get Yourself and Your Website Found! ### A 7-Step Beginner’s Guide to Basic Search Engine Optimisation #### (9th Edition! 7/2026) My SEO course book is intended for those starting their search journey. SEO is an essential component of your online marketing strategy. The book includes an SEO AI prompt guide and 11 FREE podcasts! Printed on groundwood paper – a lower carbon option compared to cream and white paper. Paperback and eBook. Auch [auf Deutsch](https://warrenlainenaida.de/seo-buch-optimieren-ihrer-website-fuer-suchmaschinen/) erhältlich! [Order the Book](https://www.amazon.com/SEO-All-You-Need-Know/dp/B0B42RZ8F9) [Find Out More](https://warrenlainenaida.net/online-marketing-books/seo-all-you-need-to-know-get-yourself-and-your-website-found/) ![](https://warrenlainenaida.net/wp-content/uploads/2026/07/warren-laine-naida-bettina-heuserseo-coursebook-paperback-kindle.webp) ## SEO & AI – A Practical Beginner’s Guide (2026) SEO is changing. The basics still matter. And this book makes both simple. No tab-hopping, no rabbit holes – just a clear, step-by-step handbook for anyone starting in the new world of search. Learn how to find keywords with AI, write content that ranks, and automate the repetitive stuff – without losing control. Practical examples. AI prompts. 75+ knowledge checks. A companion book to “SEO All You Need to Know.” **Open it. Learn it. Take control of your digital visibility.** **Paperback and eBook.** [Order on Amazon](https://www.amazon.de/dp/B0GTDMXZB9) [Find out More About the Book](https://warrenlainenaida.net/online-marketing-books/ai-seo-a-new-book/) ![Mockup of SEO & AI paperback and ebook on smartphone by Warren Laine-Naida](https://warrenlainenaida.net/wp-content/uploads/2026/03/warren-laine-naida-seo-ai-book-2026.jpg) ![authors and seo teachers warren laine-naida and bettina heuser with their two of their foour seo course books](https://warrenlainenaida.net/wp-content/uploads/2026/07/seo-book-9-edition-warren-laine-naida-bettina-heuser.webp)Looking for SEO training or support? [Bettina Heuser and I offer online SEO coaching](https://seo-online-starter.com/en/start/) in English and German. ## Contact us Today Please enable JavaScript in your browser to complete this form.Your E-Mail \* Your Message GDPR / DSGVO \*- I accept the Data Protection policy which is linked to in the footer of this page, and that Warren Laine-Naida can contact me with information pertianing to my message. Message Contact me *“I never thought that SEO could be so much fun. Thanks to your entertaining, interesting, and highly topical lessons and the endless wealth of working materials, examples, and tools, that’s exactly what happened: I’m looking forward to making my website visible with everything I’ve learned from you. Thank you for four varied and wonderful weeks. See you soon – hopefully in the SERPs :-)))”* ![Warren Laine-Naida SEO first page of Google Cheese store window photo](https://warrenlainenaida.net/wp-content/uploads/2022/05/warren-laine-naida-seo-cheese.jpg)## Why SEO is so Important: \+ If people can’t find you, they can’t buy anything from you \+ SEO matches the intent of searchers with the intent of your WordPress website \+ Your website can be found and used by customers while you are away from the office \+ SEO improves the credibility and trust of your online brand \+ SEO is extremely cost-efficient \+ SEO works best with [native language content](https://warrenlainenaida.net/why-having-a-native-english-speaker-is-important-for-your-seo/) ![man searching for something with a magnifying glass](https://warrenlainenaida.net/wp-content/uploads/2022/08/warren-laine-naida-keyword-research-seo-search.jpg)## Why are Keywords the Key to Understanding Your Customers? **Keyword research provides you with specific search data** that you can use to answer questions like: - What are people searching for? - How many people are looking for it? - In what format do they want this information? - In what language are they searching? [Click Here for 7 Keyword Discovery Tips](https://warrenlainenaida.net/why-are-keywords-the-key-to-understanding-your-customers/) ## Frequently Asked Questions ### How can I improve my search engine rankings? Audit your site to improve the technical and on-page optimisation to make your site as search engine friendly as possible. [Learn basic SEO with a coaching course](https://seo-online-starter.com/en/start/). Incorporate Google and Bing PPC ads, adding strategic keywords to your content, the creation of content hubs. Fine-tune your sitemaps and website speed. ### Why is it important to get other websites linking to my website? The creation of backlinks from other websites can improve the overall visibility and authority of your website in the eyes of search engines. Off-page optimisation of your social media, together with your [Google Business Profile](https://www.google.com/business/) and [Bing Places](https://www.bingplaces.com/) accounts also help improve your SEO score by making you more visible. ### When will my website start seeing measurable results? SEO is a long game. You’ll need to invest time and patience. There are many contributing factors, so it is hard to determine exactly how long it will take to see results. You *should* begin to see improvements in your ranking starting in the second to third month. **Learn how to improve your SEO today!** ### Which is the best search engine to use? Google or [Bing](https://warrenlainenaida.net/bing-seo-an-essential-guide-for-your-small-business-nonprofit-or-school/)? Don’t focus on any one search engine. Focus on what people want. **Three things are important for your SEO: Good Content. Page Experience. Relevant and Helpful Links.** Content: Helpful, relevant content that makes decisions customers need to make easier. Page Experience: A good experience is remembered — also a bad one. If getting it is easier, people will choose a poorer product over a better one. Make sure the UX is simple and good. Links: Not just any links. Links that support the first two things. Citations. Links with authority. People you know and who know your brand builds brand loyalty and trust. ![SEO over 6 months google Console results chart](https://warrenlainenaida.net/wp-content/uploads/2022/08/SEO-warren-laine-naida-6-month-impressions-google-search.jpg)SEO takes time. I always say – 3 to 6 months. Give yourself 6 months to see the results of Organic SEO in Google. Here is proof. From 28 impressions in Google SERPS to 486 impressions over 6 six months. ![warrenlainenaida domain keyword visibility](https://warrenlainenaida.net/wp-content/uploads/2022/11/warrenlainenaida-keyword-visibility.jpg)Above: The visibility of the test website for top 100 keywords in Google over 10 months (source: Sistrix) ![Warren Laine-Naida instagram post](https://warrenlainenaida.net/wp-content/uploads/2022/05/278320154_308681434553768_127853516878709897_n-1024x1024.webp)## Contact me with your SEO and SEA questions! Please enable JavaScript in your browser to complete this form.Your E-Mail \* Your Message GDPR / DSGVO \*- I accept the Data Protection policy which is linked to in the footer of this page, and that Warren Laine-Naida can contact me with information pertianing to my message. Name Contact me