A Little About Myself
If you can imagine it being a part of Digital Communication, then I probably have some experience which I can share with you. I put together my first website in 1994. I have created virtual tours, social media campaigns, games, advertising apps, CRM tools, conference management apps, publication databases, blogs, websites both very big and very small …
I have experience managing projects using all the current social media, CMS, shop, and online marketing systems – and I work with trusted partners and vendors. While I have created websites in joomla, typo3, shopware, and bitrix to name a few CMS, I really do like the open source CMS Drupal and WordPress. Click here to see some of my past projects and clients.
I am certified in Google Ads, and have consulted on over 300 online projects for diverse clients in the fields of private and public education, research, and business in Europe, Asia, the Middle East, Australia, Canada, and the US. I work together with digital specialists, most of whom have also worked in the field since the early 90’s (since the previous century!) – and my network of partners spans the globe. In addition, I spend a lot of time thinking about digital communication – you can read some of my thoughts and ideas right here on my blog.
Let me take care of the nuts and bolts of your online tools so you have more time to care for your customers in real-time.
What Drives Me
Your project is very important – so the tools used to build that project should be equally as important. I am passionate about 3 things: Mobile First, Content Strategy, and Open Source. Using the right tools, and having the right focus, is the best way to ensure your project succeeds.
I was an early believer in responsive websites – websites that work on every device. Mobile device sales surpassed those of desktop devices in the 4th quarter of 2011. Facebook reported that more user access on mobile devices than desktop in the 4th quarter of 2013. The “Mobile Moment” has already long occurred, so let’s think mobile first.
Digital Marketing Manager, Vetoquinol, Munich, Germany 2018-2019
With a presence amongst the top 10 global veterinary pharmaceutical laboratories, Vetoquinol develops, produces and distributes a range of medical and non-medical animal products and services in Europe, North America and Asia-Pacific. Main responsibilities: GI6 Digital Excellence International team, Technical support, administration and development of company websites – Drupal CMS, Google Advords and Analytics administrator, Customer and competition analysis for Germany, Austria, and Switzerland
Web Services Manager, Jacobs University, Bremen, Germany 2004 – 2011 / 2012 – 2016
Located in Bremen Germany, Jacobs University Bremen is a private, independent research university offering accredited degree programs in engineering, the natural sciences, humanities and social sciences. ME: Managing an initial re-launch of the website in 2004, and again in 2009. Managing the re-launch in 2014 – 2015. Supporting and monitoring the 350+ userweb websites of the university, the web services manager is also responsible for community support, teaching, management of the web services team, coordination with the IT dept, web editors of each dept and school, and the production agencies employed by the university.
Project Assistant Education, thehealthline.ca Information Network, London, Canada Sabbatical Year: 2011-2012
With over 7.6 million site visits, thehealthline.ca is a catalyst for collaboration. As a nonprofit with 15 years of experience they help organizations make the most of thehealthline.ca to promote their services and access and share data across Ontario. ME: Development of education and roll out strategy, Development of new education guidelines, and Creation of user and teaching handbooks for users, administrators, and trainers.
Technical Lead, Red Rhino, London, Canada Sabbatical Year: 2011-2012
RedRhino has 20+ years of integrated marketing and brand building expertise. They have worked across markets with a multitude of brands including 3M Canada, Dairy Farmers of Ontario, Laura Secord, Bridgestone US/Canada, Cooper Tires, BMO, Scotiabank and many more. ME: Successfully pitching the Vet Purchasing RFP, Management of project scope, estimates and timing, responsible for technical end of project budget and vendors, and Management of web developers.
Web Projects Manager, Honey Design, London, Canada Sabbatical Year: 2011
HONEY Design is a full-service agency with clients such as Huron College, Kings College, Brescia College, LHSF, LHSC, Dancor, Clera, and Labatt. ME: Online services provided and projects realized included re-branding strategies, SEO and google adword campaigns, branded social media campaigns, CMS development and training, e-commerce systems, interactive tours and videos.
Project Manager New Media, AD&D, Munich, Germany 2000-2004
AD&D and AD&D Interactive serviced both print and online clients such as Columbia Pictures, Adelholzener, Europa Fachpresse, Buena Vista, Gore and Siemens. ME: responsible for the online realization of campaigns which also ran to print with a team of three others. I was also involved in many of the project’s print elements and the software and skills behind print media.
Web Designer, Graffiti (Springer & Jacoby), Munich, Germany 1999
Graffiti had offices in Munich and Hamburg, servicing customers such as IDG entertainment, NTV, Telekom, Loewe and DAB. Direct Anlage Bank’s online trading and banking services were first created by Graffiti. ME: Programming and Flash creation with some involvement in print projects.