Educational Marketing 101: School is In
Includes a bonus chapter on Accessibility by Anne-Mieke Bovelett.
About the Only Marketing Book for Schools
The Only Online Marketing Book You Need for Your School is the third book in a series of three intended to help schools, nonprofits, and small businesses get a grasp on the sometimes dizzying world of online marketing.
This book will help you better understand what digital offers your school so that you can partner with the right vendor, hire the right employees, and use the internet to succeed. Your digital presence is an extension of all the things your institution does online and off.
Successful educational institutions have marketing campaigns. These can be campaigns to sell a product to fit a student’s career goals, recruit teachers, increase your prestige, or attract supporters.
Online marketing and communication is a way for you to make new connections and share with the world. It’s a foundational skill that you can apply to grow your school for years to come, no matter how quickly technology changes and trends rise and fall.
If you’re uncomfortable with tech, that’s okay. Communication, online or offline, is not a contest. Participate. Try. Fail. Learn. Try again. Succeed!
Participate. Try. Fail. Learn. Try again. Succeed!
“Effective communication is essential. One aspect critical to it is being literate with current modes of communication. Digital technology has opened up a vast array of information paths and requires us to be not only linguistically literate but also to be effective critical thinkers when faced with information. The authors have provided facts, ideas and pathways for the reader to become more effective communicators in this Age of Digital Thinking.”Dr. Colin Laine
The Online Marketing Book for Schools Contains 14 Chapters + 1 Bonus Chapter
Over 300 pages of online marketing knowledge to help your School. Information you can use right away for your Social Media, Email Marketing, Website Creation, and Search Engine Optimisation.
CHAPTER 1 But My School isn’t a Business. (Yes it is.)
CHAPTER 2 Why Does a School Need Marketing?
CHAPTER 3 Are You Taking Advantage of Your Donors?
CHAPTER 4 A Brief Introduction to Online Marketing
CHAPTER 5 Your Website: You do HAVE a Website, Right?
CHAPTER 6 Your School’s Worksheet
CHAPTER 7 People’s Intent: Search and SEO
CHAPTER 8 Accessibility is Marketing by Anne-Mieke Bovelett
CHAPTER 9 Landing Pages 101
CHAPTER 10 Be in the Conversation: Social Media
CHAPTER 11 Paid Online Advertising
CHAPTER 12 Getting Permission: Email Marketing
CHAPTER 13 Measurement: Analytics and Tracking
CHAPTER 14 Playing Fair: Internet Rules and the Law
Bonus Chapter: Now, Increase Your Knowledge – An introduction to Agile, Design Thinking, eCommerce, and thoughts about our digital culture
Who Benefits from this School Marketing Book?
This book will help you better understand what digital offers your School or Educational Business so that you can partner with the right vendor, hire the right employees, and use the internet to succeed. This book is for both marketing managers, employees, and volunteers working for schools.
Do you want to learn more about who your audience is and how to connect with them? Do you want to learn how to create online marketing campaigns and websites? Then this book is for you!
Rob Cairns sits down with Bridget Willard and Warren Laine-Naida and talks about their new book “The Only Online Marketing Book You Need For Your Schools”
Would you like bulk copies at a discount? Contact me!
About the Authors
Warren Laine-Naida built his first website in 1998. Since then he has worked for clients around the globe on websites for universities, pharmaceuticals, technology, and entertainment. Today he teaches Online Marketing and consults with small businesses and nonprofits about their online communication. Warren is the author of two novels, and his 2020 book “Digital Thinking: Websites, Online Marketing, and more” is available in both English and German. When not plugged into the net, Warren cooks, writes novels, and sculpts in chocolate.
“Warren brings an in-depth knowledge of website development to every project. He is a gifted teacher and an excellent mentor.”
Bridget Willard is a marketing consultant who specializes in managing small business social media accounts in the WordPress industry. If it is a B2B sector, she knows about it, has written about it, or has worked in it. Her passion is to teach small business owners to do their own social by emphasizing social science. When she’s not writing about marketing, she is watching baseball or basketball, learning languages, or walking in nature.
“I highly recommend anyone in the WordPress space that wants to have a digital connection but isn’t sure how, or doesn’t have the time to self manage, to work with Bridget.”