Who Is This Book For?
This book is for any small business owner who wants to understand how digital literacy affects their marketing. Dig into the strategic why of using online efforts. This isn’t another trendy “how to” book; it’s a book to widen your perspective so that you can see where your customers are today and where they will be tomorrow.
Buy Your Copy Today
This book is available on Kindle, paperback, and can be ordered from me in bulk.
Please contact me for multiple copies for your school or business.
What is Digital Thinking?
SEO, Digital Transformation, Social Media, Digital Marketing, Drupal, WordPress, Email Marketing, Online Education, Digital Competence, Agile … Digital Thinking is not a method or a technology. It’s a way of understanding our world.
I have worked in online communications and marketing since 1994, and have built more than 300 websites for customers around the globe. Digital Thinking: Websites, Online Marketing, and so much more is a result of the learnings I have taken away with me from those projects, and which I have been writing about on my blog since 2015. I hope they will be of use to you in understanding and working with any aspect of online communication.
What do we Mean by “Digital”?
Digital is about good communication – which includes online and offline tools and skills. Your digital presence is an extension of all the things you do everywhere.
“Digital” means different things to different people. Is “Digital” a website, an application, a service, your marketing, sales, education, or is it perhaps a way of thinking?
You could add „Digital“ to any of these terms to begin a relevant discussion:
Inequality, Divides and Access – Privacy, and Surveillance – Politics, Subversion and Warfare – Identity, Community – Law, Ethics – Collectivism versus individualism – Femininity versus masculinity – Uncertainty avoidance – Long versus short-term orientation – Sex – Learning and Teaching …
The internet is about inclusion, not isolation. It is about bringing people together, not shutting them into bubbles. It is about good communication – which includes online and offline tools and skills. Your digital presence is an extension of all the things you do everywhere.
Digital is a way for you to make new connections and share with the world. It’s a foundational skill that you can apply to grow your business for years to come, no matter how quickly technology changes and trends rise and fall. If you’re not as tech literate as you’d like to be, that’s okay. Communication, online or offline, is not a contest.
Participate. Try. Fail. Try again. Just do it.
Photos copyright CBM Bremen 2020