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Digital Thinking

WordPress and the Rise of Full Site Editing

    WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!

    man searching for something with a magnifying glass

    Why are Keywords the Key to Understanding Your Customers?

      SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.

      Medienkompetenz für Senioren foto by Metatdgt @ pexels

      Grandparents Can Code Too

        The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

        older female executive with laptop in the back of a car

        Working as a Senior in Our Digital Economy

          The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.

          Marketing Hygiene keeping our desktop clean image

          Why Marketing Hygiene is so Important to Your Clients and Your Processes

            Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

            Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

            I Recently Joined SEO Anonymous image

            I Recently Joined SEO Anonymous

              Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

              3rd Party Cookies crumbling? Cookie Image

              Are Cookies Going Away in 2023?

                Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

                Warren Laine-Naida eating pizza for SEO social media image post

                1 Easy Way You Can Make Your Social Media Posts More Creative

                  It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.

                  Warren Laine-Naida SEO first page of Google Cheese store window photo

                  How To Get On To The First Page of Google and Other Things We Want But Don’t Need

                    I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

           font image

                    TechTalk #3 Using Google Fonts on Your Website

                      Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?


                      Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

                        Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

                        Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

                        Print versus Digital versus Audio: a Writer’s Personal Perspective

                          No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

                          Not a Good Student? You Can Learn More About a Subject When You Teach it. photo of inline learning

                          eLearning Studies Got You Down? You Might Learn More About a Subject by Teaching it.

                            Education is changing. It’s moving further from the classroom and the fixed lesson plan to somewhere more ad-hoc and less physical. If we think about how our tech culture has changed over the last generation, education is probably going to undergo even more drastic changes as we enter the virtual world of research, teaching, and learning.

                            Austin Chan Unsplash foto for New Years Resolutions 2022 by Warren Laine-Naida

                            Another Year Another Resolution

                              Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us down. Certainly looking back over the year I can pat myself on the back for a few small steps forward.

                              A Very Digital Christmas 2021 Warren Laine-Naida

                              A Very Digital Christmas or, A Visit From Ms Claus

                                ‘Twas but days before Christmas, and all through the classroom, Students tweaked projects, as I looked on, via Zoom. Their WordPress themes were crafted with great care, In hopes that good grades soon would be there.


                                DigiBlogChat: Nonprofits and GivingTuesday

                                  Carol Stephan invited Bridget Willard and I to participate in her Twitter #DigiBlogChat on Tuesday, November 2nd. Pretty exciting! It’s now the second time I’ve done this. The topic was Giving – especially GivingTuesday with questions by Carol, Bridget, and myself.

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                                  DigiBlogChat: eLearning and Teaching

                                    Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!


                                    SEO Mini-golf Summer Rules

                                      I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

                                      Everyone Deserves a Website

                                      Wrestling with Sustainability

                                        Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?

                                        Warren Laine-Naida Be an SEO Pro in One Day

                                        Be an SEO Expert in One Day

                                          Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.

                                          Hand Foto erstellt von lookstudio -

                                          I Want Clients to Leave Me

                                            Last week I lost a client. When we met they had a small WordPress website and nothing more. Now they manage their own website, Google Ads, and Social Media. They are even really good at SEO. They don’t need me anymore. Well, perhaps if they get stuck they will email me. Do you know what? I feel great!

                                            pexels andrea piacquardo image

                                            Expecting Visitors? It’s Going to Get Messy

                                              The layout, structure, purpose, and content of our website need to be regularly updated and analyzed, as do the activities and needs of our visitors. It can feel messy. It can feel exhausting. You do this to your wardrobe almost daily though, so don’t neglect your website.

                                              5 free things ou can do to improve your website without an agency

                                              The 5 Things You Can Do to Improve Your Website for Free

                                                We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

                                                3 important things about Social Media for small business

                                                The 3 Most Important Things About Your Social Media

                                                  The top three things you need to have on your website

                                                  Welcome to the second in a new series for Small Businesses, to help you with your Online Marketing! If you would like to find out more, see our real hands-on advice from our Online Marketing book for small businesses! In this week’s post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to consider when using Social Media.

                                                  Read More »The 3 Most Important Things About Your Social Media
                                                  Semantic HTML How to Build Anything

                                                  Learn About HTML in 5 Steps

                                                    Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.

                                                    Warren Laine-Naida November 2020 blog post

                                                    We Spend Ninety-Nine Days a Year Online Watching Cat Videos

                                                      We used to use tools for a specific purpose, retrieving them individually from our toolbox or tool shed. Our mobile devices now offer us everything we require in one tool – information gathering, entertainment, problem solving, security, communication, and ultimately – gratification and self-confidence.

                                                      Warren Laine-Naida Five New Shiny Digital Marketing Trends That Never Changed Marketing

                                                      Five New Shiny Digital Marketing Trends That Never Changed Marketing

                                                        Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?

                                                        We all do social media

                                                        We Are All Experts

                                                          As a lecturer, consultant and networker, Warren teaches online marketing to the people who are furthest away from digital technology: senior citizens. A target group-oriented approach is indispensable. At CBM, he passes on his know-how and his wealth of experience to participants.

                                                          Voice Content and Voice Search August 2020

                                                          Voice Search: No Rest for the Wicked

                                                            Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                                                            Learning Social Success

                                                            Learning Social Success

                                                              We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

                                                              Warren Laine-Naida Online Learning June 2020

                                                              Online Teaching and Learning

                                                                For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.

                                                                Buch Foto erstellt von freepik -

                                                                Why Print is Important in the Digital Age

                                                                  Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

                                                                  echnologie Foto erstellt von senivpetro -

                                                                  Home Office – The Good Life?

                                                                    Ah, the good life! Working in your pyjamas, eating what you want at your desk – did I say desk? I meant of course the couch, or the bed! No blah blah from colleagues disturbing your train of thought, no morning commute … just you, your laptop, and the coffee machine. Home Office is heaven, right? It’s also a privilege. So many people would like to stay at home, especially in the current situation. If you can work at home, then you are very lucky.

                                                                    The Customer Journey is Just Like Your Own

                                                                    All Aboard the Customer Journey

                                                                      Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                                                                      VHS Smarte Senioren Dozent Warren Laine-Naida

                                                                      Digitale Kompetenz für Smarte Senioren

                                                                        Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.

                                                                        warrenlainenaida 2020 resolutions

                                                                        2020 A New Decade, and some New Resolutions

                                                                          As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)

                                                                          ecommerce christmas 2019

                                                                          A Ver’ eCommerce Christmas

                                                                            ‘Twas days before Christmas, but all through the classroom,
                                                                            My students were working, both local and via zoom.
                                                                            Mailchimp campaigns were crafted with care,
                                                                            In hopes that their grades soon would be there.

                                                                            eCommerce is Not an Online Shop

                                                                            eCommerce is Not an Online Shop

                                                                              An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

                                                                              warren laine-naida Digital Education

                                                                              Education and Learning in our E-World

                                                                                In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.

                                                                                warren laine-naida blog post 11 2019 the internet is not free

                                                                                The Internet is Not Free

                                                                                  CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.

                                                                                  foto by rawpixel

                                                                                  Everyone Deserves a Good Website

                                                                                    I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.

                                                                                    Agile Design Thinking Mindfulness 09/2019 foto by Gratisography @ pexels

                                                                                    Agile, Design Thinking, Mindfulness – Embracing Small to Win Big

                                                                                      Speed wins. If you can do something faster, you have a better chance to succeed. If you can ideate faster, produce faster, test faster, win customers faster, and innovate faster than your competitors you will win. But, is being fast and winning necessarily the best goal to have? This month, Charlie and I look at a much more upbeat, positive side of Digital Transformation – the methodologies that are on the cusp of this transformation. Learning to fail in order to succeed, taking the time to reflect, being people-focused, and being authentic.

                                                                                      2019/08 Love in the Time of Digital Transformation

                                                                                      Love in the Time of Digital Transformation

                                                                                        The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

                                                                                        2019/04 Quo Vadis WordPress

                                                                                        Quo Vadis WordPress

                                                                                          Quo Vadis WordPress Last quarter we relaunched four websites in three CMS. The quickest was of course produced (mostly on a train with wonky wlan) in WordPress. I say of course because a WordPress website is simple to build and maintain,… Read More »Quo Vadis WordPress

                                                                                          2018/12 A Very Digital Christmas

                                                                                          A Very Digital Christmas

                                                                                            Happy Computing to all, and to all a good night! ‘Twas but days before Christmas, when all through the office, Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care, In hopes that our bonuses… Read More »A Very Digital Christmas

                                                                                            The Digital 1%

                                                                                            The Digital 1%

                                                                                              What does the future hold for us if we are unable to afford access to information, or to the best tech? Elysium, In Time, Upside Down – some of the many dystopian stories where a small segment of society with access… Read More »The Digital 1%

                                                                                              2017/12 A Very Techy Christmas

                                                                                              A Very Techy Christmas

                                                                                                Happy Christmas to all, and to all a good night! ‘Twas the night before Christmas, when all through the office,Programmers were working, their coding was flawless.Scrum notes were stacked on the tablets with care,In hopes that The Client soon would be… Read More »A Very Techy Christmas

                                                                                                2017/11 (What is) Responsive Design?

                                                                                                (What is) Responsive Design?

                                                                                                  Addressing the ever-changing landscape of devices by creating flexible, fluid and adaptive Web sites

                                                                                                  When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you see in hospitals or train stations? Shouldn’t a website scale nicely outwards as well as inwards? Read More »(What is) Responsive Design?

                                                                                                  2017/10 Marketing Never Sleeps

                                                                                                  Marketing Never Sleeps

                                                                                                    4 stages to student marketing and communication

                                                                                                    Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media?  Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment?Read More »Marketing Never Sleeps

                                                                                                    2017/09 (Anti-) Social Media

                                                                                                    (Anti-) Social Media

                                                                                                      Are all the tools and access to information making us less prepared and informed?

                                                                                                      The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a cold shower hit them.  In our always-connected lives, it is very interesting that many people are living in such a bubble.  Read More »(Anti-) Social Media

                                                                                                      2017/08 Conversation is King

                                                                                                      Conversation is King

                                                                                                        Social media-The state of conversation today

                                                                                                        Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or having friends who had beliefs different from your own?  Then you missed a great breakfast meeting Tuesday with just such people.  Hope you can join us next time.Read More »Conversation is King

                                                                                                        2017/07 I Click Therefore I am

                                                                                                        I Click Therefore I am

                                                                                                          Are we shown clickbait based on what we want to see, or what we are wanted to see?

                                                                                                          We were recently told by a friend it was “pretty scary” how you always seemed to see items advertised on one platform which you had viewed on another platform. At some level, it probably is disconcerting.

                                                                                                          Tracking pixels ( are one of many ways websites repeat to users what they see on another site, in the hope they will click on it. Read More »I Click Therefore I am

                                                                                                          2017/06 Do You Really Need A Responsive Website?

                                                                                                          Do You Really Need a Responsive Website?

                                                                                                            Should a website be responsive or not?

                                                                                                            Recently a company relaunched their website.  They had a website made for them which is neither responsive nor offers a mobile option off to the side of the desktop version. This company is not a client of ours, but we do know one of the main stakeholders. Interested, we of course asked about the reasoning behind the project.  Was it a soft launch, stealth launch, prelaunch …? Well, we learned that it was none of the above. They had simply taken a long, hard look at their users, a longer look at the needs of those users, website analytics, all the bits and pieces. Then they decided they only needed a desktop friendly website.Read More »Do You Really Need a Responsive Website?

                                                                                                            2017/05 Our Relationship With (Tech) Things

                                                                                                            Our Relationship with (Tech) Things

                                                                                                              Our relationship with Technology

                                                                                                              “Technology. Everyone’s so afraid of missing what’s next they never bother to fix/optimise what’s here now.”  I read this tweet by Luke Wroblewski a few days after the team had the same sort of conversation during a project meeting. We were reviewing what to keep and what to throw out of a website.  The client wanted a real spring cleaning, and they wanted something new – something fresh. The problem with “New” is that it soon becomes “Old”. As they say: “There is really nothing wrong with a bologna sandwich.”Read More »Our Relationship with (Tech) Things

                                                                                                              2017/04 The Ghost In The Design

                                                                                                              The Ghost in the Design

                                                                                                                Responsive design is about more than just layout; it’s about designing for the Web

                                                                                                                We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However,  Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how do we ensure our websites will be seen regardless of device size? Mobile Different, Mobile Forward, Device Agnostic, Resilient Design, Pattern-Based Design … there has lately been a lot of discussion about how we ensure visitors can access and use our content regardless of screen size.Read More »The Ghost in the Design

                                                                                                                2017/03 Our Take On User Experience

                                                                                                                My Take on User Experience

                                                                                                                  Guaranteeing good user experience is finding the sweet spot

                                                                                                                  Two User Experiences in the last week stand out in my mind – one rewarding and one hellishly frustrating, and both involving accessing an account on a banking website.  According to Wikipedia “User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.”Read More »My Take on User Experience

                                                                                                                  2017/02 Digital Culture 101

                                                                                                                  Digital Culture 101

                                                                                                                    What is digital culture?

                                                                                                                    I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture is interesting enough that I thought I should share the talking points as this month’s blog post. I’m just dusting the surface of course. You can take a course on Digital Culture that lasts two semesters if you were keen. Of course this post means you don’t have to sit the exam. Read More »Digital Culture 101

                                                                                                                    2017/01 A Real Game Changer

                                                                                                                    A Real Game Changer

                                                                                                                      What do we mean when we say “Mobile First” and do we still need to say it?

                                                                                                                      Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly.Read More »A Real Game Changer

                                                                                                                      2016/12 Is That An App I See Before Me?

                                                                                                                      Is That an App I See Before Me?

                                                                                                                        The rise of the mobile and responsive web has been a game changer for apps

                                                                                                                        Remember the amazing world of Fax Marketing? Mobile phones that only dialed numbers? The first website you worked with? How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived. Google and Apple opened their app stores in 2008 and today we spend most of our time with our smartphones communicating via apps both native and web based.Read More »Is That an App I See Before Me?

                                                                                                                        2016/11 The Student In The Machine

                                                                                                                        The Student in the Machine

                                                                                                                          Big data and student recruitment

                                                                                                                          A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, the US State Department, and NATO to name a few.Read More »The Student in the Machine

                                                                                                                          2016/10 Click Me!

                                                                                                                          Click Me!

                                                                                                                            Connecting one on one with potential students

                                                                                                                            It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind of low. But, it’s a big number.Read More »Click Me!

                                                                                                                            2016/09 The Prior Prior Year

                                                                                                                            The Prior Prior Year

                                                                                                                              The prior prior year policy offer many benefits to students and their families searching for the right college or university

                                                                                                                              Starting fall 2015 American college and university students were able to apply for federal student aid based on their family’s income from two year’s earlier (this year for 2018). This will be available for all students seeking financial aid for the 2017-2018 academic year.Read More »The Prior Prior Year

                                                                                                                              2016/08 A Shout Out for Drupal

                                                                                                                              A Shout Out for Drupal

                                                                                                                                What is this Drupal CMS anyway?

                                                                                                                                Just exercising our fingers here and getting our thoughts together between support requests. Feel free to jump up and down, cheer, laugh, or bang your head on the desk, or simply raise your eyebrow – as the mood takes you. What is this Drupal CMS anyway? Here is the elevator version. Haberdashery, Sporting Goods, Ladies Wear … going up!Read More »A Shout Out for Drupal

                                                                                                                                2016/07 Still Unsure About Social Media?

                                                                                                                                Still Unsure About Social Media?

                                                                                                                                  As branded Facebook and other social media spaces increase their popularity, visits to corporate websites are beginning to level off.  People want to interact, and more and more that interaction happens best in social media, and not on a corporate website.

                                                                                                                                  2016/06 What Is This Design Thinking Anyway?

                                                                                                                                  What is this Design Thinking Anyway?

                                                                                                                                    What is Design Thinking?

                                                                                                                                    Card Sorting workshops are an integral part of our (and probably your) website projects.  Possibly a little less common is taking that to the next level.  Our client wanted a new approach to their website relaunch, and had never tried Design Thinking.  We wanted to give their team the chance to let their imaginations loose and let them imagine a persona (target group) and how the website would serve that persona’s needs.Read More »What is this Design Thinking Anyway?

                                                                                                                                    2016/05 Writing For The Web

                                                                                                                                    Writing for the Web

                                                                                                                                      The difference between print and web writing

                                                                                                                                      What’s the difference between print and web writing? Print readers read, web users scan.

                                                                                                                                      Your audience(s) will use a different reading style for print and another for the web. Online readers are more time goal-focused and want to quickly locate the information and solutions they need.Read More »Writing for the Web

                                                                                                                                      2016/04 The Client Worksheet

                                                                                                                                      The Client Worksheet

                                                                                                                                        A business plan for your website

                                                                                                                                        So you want to have an agency build your website.  I’ve put together this handy worksheet to help you think about the project. This is a business plan for your website. The more information you can give the agency, the better. Read More »The Client Worksheet

                                                                                                                                        2016/02 To Code Or Not To Code …

                                                                                                                                        To Code or Not to Code …

                                                                                                                                          Who needs to learn to code? Probably everyone

                                                                                                                                          You don’t need a degree in Computer Science to code.  In fact, some of the better coders out there have degrees in literature and languages.  It’s never too late to learn code – and learning, just like any language, makes you literate – and adds another skill that might just translate into earnings. Computational thinking can aid problem solving and help with understanding large amounts of information.Read More »To Code or Not to Code …

                                                                                                                                          2016/01 Mobile First

                                                                                                                                          Mobile First

                                                                                                                                            Creating a mobile version of your website first

                                                                                                                                            While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more about Mobile First … Read More »Mobile First

                                                                                                                                            2015/12 Do You Need a CMS?

                                                                                                                                            Do You Need a CMS?

                                                                                                                                              So you want to build, or perhaps re-launch a website

                                                                                                                                              So you want to build, or perhaps re-launch a website.  You have copy, images, tips from your friends and colleagues, probably a good idea about what your competition is doing.  You have a domain name, possibly a hosting company, you have a navigation list and maybe a design idea mapped out in pen.  This you bring with you to your first meeting with the agency you have chosen to realise your website. You think you’ve covered all the bases. Then they ask the question, “Have you given any thought as to the CMS?”  You sit there for a moment and then reply, “CMS? Content management system?” “Yes” they nod.Read More »Do You Need a CMS?

                                                                                                                                              2015/11 People Visit Your Site for 90 Seconds

                                                                                                                                              People Visit Your Site for 90 Seconds

                                                                                                                                                “What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.  

                                                                                                                                                2015/10 Planning a Successful Web Relaunch

                                                                                                                                                Planning a Successful Web Relaunch

                                                                                                                                                  A workshop together with Bright Solutions at the German Bundesverband Hochschulkommunikation Jahrestagungen in 2015. The steps are still relevant today!

                                                                                                                                                  2015/10 Planning a Successful Web Relaunch

                                                                                                                                                  Making a Good First Impression

                                                                                                                                                    Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?

                                                                                                                                                    2015/05 Why is SEO Important?

                                                                                                                                                    Why is SEO Important?

                                                                                                                                                      One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?

                                                                                                                                                      2015/04 Content Is King

                                                                                                                                                      If Content is King, what is Queen?

                                                                                                                                                        Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.

                                                                                                                                                        2015/03 Open Source

                                                                                                                                                        Open Source Content Management Systems

                                                                                                                                                          Open Source CMS are free but “not for nothing”. “Free” is not usually a word you think of when planning a website, but it is not a dream. Open Source CMS are free CMS. Of course, you may need a developer or two …

                                                                                                                                                          2015/02 Understanding International Students

                                                                                                                                                          Understanding International Students

                                                                                                                                                            Hobsons released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.

                                                                                                                                                            2015/01 The Promiscuous College Come-on …

                                                                                                                                                            The Promiscuous College Come-ons …

                                                                                                                                                              Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.