EZ Website Optimization for Small Businesses and Nonprofits

Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.

A Very AI Christmas

‘Twas but hours before Christmas, and all through the office,
I edited a final article; it looked full of promise.
My headlines and keywords were crafted with great care,
In hopes that the client’s payment soon would be there.

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Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS

Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!

toy robot

The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience

We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.

Warren Laine-Naida sitting at a desk

Improve Your Website With Only 4 Essential Elements

Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.

unsplash accessibility image sign on wall warren laine-naida

Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

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Grandparents Can Code Too

The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

Warren Laine-Naida typing outdoors

How to Plan, Structure, Write, and Market Your Own Book while Dealing with Writer’s Block

How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.

Marketing Hygiene keeping our desktop clean image

Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

I Recently Joined SEO Anonymous image

I Recently Joined SEO Anonymous

Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

3rd Party Cookies crumbling? Cookie Image

Are Cookies Going Away in 2023?

Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

Warren Laine-Naida SEO first page of Google Cheese store window photo

How To Get On To The First Page of Google and Other Things We Want But Don’t Need

I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

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TechTalk #3 Using Google Fonts on Your Website

Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

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Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

unsplash campagin creator photo of website analytics tool being used on a laptop

Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website

There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.

Not a Good Student? You Can Learn More About a Subject When You Teach it. photo of inline learning

eLearning Studies Got You Down? You Might Learn More About a Subject by Teaching it.

Education is changing. It’s moving further from the classroom and the fixed lesson plan to somewhere more ad-hoc and less physical. If we think about how our tech culture has changed over the last generation, education is probably going to undergo even more drastic changes as we enter the virtual world of research, teaching, and learning.

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#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals

I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?

woman typing with coffee foto

Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation

Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.

Austin Chan Unsplash foto for New Years Resolutions 2022 by Warren Laine-Naida

Another Year Another Resolution

Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us down. Certainly looking back over the year I can pat myself on the back for a few small steps forward.

Why online marketing is important for your school - Warren and Bridget talk. Graduation image.

Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.

How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.

5 free things ou can do to improve your website without an agency

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

The 3 most important things on your website

The 3 Most Important Things on Your Website

Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

Warren Laine-Naida New Years Resolutions 2021

New Year, Old Resolutions?

Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne. We shouldn’t let that get us down!

Voice Content and Voice Search August 2020

Voice Search: No Rest for the Wicked

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

Learning Social Success

Learning Social Success

We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

Warren Laine-Naida Online Learning June 2020

Online Teaching and Learning

For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.

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Why Print is Important in the Digital Age

Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

The Customer Journey is Just Like Your Own

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

VHS Smarte Senioren Dozent Warren Laine-Naida

Digitale Kompetenz für Smarte Senioren

Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.

warrenlainenaida 2020 resolutions

2020 A New Decade, and some New Resolutions

As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)

ecommerce christmas 2019

A Ver’ eCommerce Christmas

‘Twas days before Christmas, but all through the classroom, students were working, local and via zoom. “Happ-eCommerce to all, and to all a good night!”

eCommerce is Not an Online Shop

eCommerce is Not an Online Shop

An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

2019/08 Love in the Time of Digital Transformation

Love in the Time of Digital Transformation

The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

2019/02 Live Longer and Healthier – Read!

Live Longer and Healthier – Read!

Even in our digital world, the simple act of reading is still the best way of getting information into our brain. Even the “young, smart, and digital” (but still flesh and blood) need to read – eventually.

2019/01 New Year, New Resolutions

New Year, New Resolutions

Creating effective, relevant, and useful content that answers the needs of the users. This obvious need is not always self-evident, and I will be trying to combine adwords, analytics, and sales results with market trends on a week for week basis.

2018/12 A Very Digital Christmas

A Very Digital Christmas

A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!

2018/01 Beware of Technology Bearing Gifts

Beware of Technology Bearing Gifts

AI is aimed at improving our lives, giving us access to information, barrier-free.  I guess for me, going forward, the question will be “information provided by whom, with what agenda, and at what price?”

2017/04 The Ghost In The Design

The Ghost in the Design

That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.

2017/01 A Real Game Changer

A Real Game Changer

So why are we still pushing people to make their websites “mobile first”? It would seem websites need to be mobile … period.

2016/10 Click Me!

Click Me!

Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.

2016/09 The Prior Prior Year

The Prior Prior Year

The prior prior year policy offer many benefits to students and their families searching for the right college or university.

2015/02 Understanding International Students

Understanding International Students

Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.