Medienkompetenz für Senioren foto by Metatdgt @ pexels
05
August
2022

Grandparents Can Code Too

The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

older female executive with laptop in the back of a car
27
July
2022

Working as a Senior in Our Digital Economy

The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.

Marketing Hygiene keeping our desktop clean image
02
July
2022

Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

I Recently Joined SEO Anonymous image
25
June
2022

I Recently Joined SEO Anonymous

Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

3rd Party Cookies crumbling? Cookie Image
14
June
2022

Are Cookies Going Away in 2023?

Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

Warren Laine-Naida SEO first page of Google Cheese store window photo
12
May
2022

How To Get On To The First Page of Google and Other Things We Want But Don’t Need

I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

https://unsplash.com/@brett_jordan font image
03
May
2022

TechTalk #3 Using Local Google Fonts on Your Website

Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

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24
April
2022

Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices
15
April
2022

Print versus Digital versus Audio: a Writer’s Personal Perspective

No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

Austin Chan Unsplash foto for New Years Resolutions 2022 by Warren Laine-Naida
01
January
2022

Another Year Another Resolution

Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us down. Certainly looking back over the year I can pat myself on the back for a few small steps forward.

A Very Digital Christmas 2021 Warren Laine-Naida
22
December
2021

A Very Digital Christmas or, A Visit From Ms Claus

‘Twas but days before Christmas, and all through the classroom, Students tweaked projects, as I looked on, via Zoom. Their WordPress themes were crafted with great care, In hopes that good grades soon would be there.

https://unsplash.com/@jmuniz
02
November
2021

DigiBlogChat: Nonprofits and GivingTuesday

Carol Stephan invited Bridget Willard and I to participate in her Twitter #DigiBlogChat on Tuesday, November 2nd. Pretty exciting! It’s now the second time I’ve done this. The topic was Giving – especially GivingTuesday with questions by Carol, Bridget, and myself.

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06
September
2021

DigiBlogChat: eLearning and Teaching

Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!

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16
August
2021

Storytelling, Characters, and Content Marketing — It’s All Real

Waiting for the Future of Content When the sun finally came out this afternoon, I walked around campus and talked with Bridget Willard. It’s what I do. We have more than just a few clients and co-authored books in common.  The thought of the waning summer and the waxing autumn naturally led to discussing binge-worthy […]

waldemar-brandt-unsplash
09
August
2021

SEO Mini-golf Summer Rules

I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

brooke lark unsplash image like a boss
27
July
2021

7 plus Reasons You May NOT Want to Be Self-Employed

Reasons why being your own brand may not the best choice for you A post in progress. Feel free to share your thoughts here at the bottom! Be your own boss – from home! Set your own hours! Earn 20K a month by being your own boss! Sound familiar? I sometimes wonder how good an […]

Everyone Deserves a Website
27
June
2021

Wrestling with Sustainability

Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?

annie-spratt-TBHOuN6URGU-unsplash
15
June
2021

4 Online Marketing Tips for Your Nonprofit

What are four important things nonprofits need to think about when it comes to their online marketing? The second of our online marketing books is coming out in July, and this one is specifically aimed at helping nonprofits with their online marketing. Both Bridget and I have a lot of experience supporting nonprofit clients – […]

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09
June
2021

Branding and Design. Keep it Simple and Consistent

Branding and Design. Keep it Simple and Consistent Logo, Design, Website, Brochures, Signage … Design and Branding is a big step for many small businesses. It’s a big investment that will need to ride the waves of changing trends. Bridget and I talked with Designer Rhonda Negard, small business owner herself of Fat Dog Creatives, […]

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25
May
2021

The Sweet Aroma of (Marketing) Empathy

Understand the entire customer journey and design your Small Business experience around it Small Business advice from the Corporate sector? For sure! Working in the Berlin start up scene, Konstantin Mihov (twitter @imperfiction) is no stranger to out of the box thinking. With a degree in pyschology, and an abundance of his own talents which […]

https://unsplash.com/@jmuniz
17
May
2021

Content Marketing for NonProfits

Exciting things that you can do with Content Marketing This week we’re going to be talking about all of the exciting things that you can do with Content Marketing. What is Content Marketing? Content Marketing is two-fold. First, it’s using content to give added value to whatever it is that you are selling and your […]

Warren Laine-Naida Be an SEO Pro in One Day
03
May
2021

Be an SEO Expert in One Day

Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.

Hand Foto erstellt von lookstudio - de.freepik.com
19
April
2021

I Want Clients to Leave Me

Last week I lost a client. When we met they had a small WordPress website and nothing more. Now they manage their own website, Google Ads, and Social Media. They are even really good at SEO. They don’t need me anymore. Well, perhaps if they get stuck they will email me. Do you know what? I feel great!

Social Media: Getting into the Conversation
09
April
2021

Getting into the Conversation

Effective conversation is a critical part of Small Business success! We live with a constant flow of information via print, radio, TV, the internet, and between our family, friends, and colleagues. Our attention is always being joggled by another attempt to “start a conversation” about the best coffee brand, a place for dinner, the best […]

pexels andrea piacquardo image
09
March
2021

Expecting Visitors? It’s Going to Get Messy

The layout, structure, purpose, and content of our website need to be regularly updated and analyzed, as do the activities and needs of our visitors. It can feel messy. It can feel exhausting. You do this to your wardrobe almost daily though, so don’t neglect your website.

2 important things for small businesses to know. warren Laine-Naida and Bridget Willard on their learnings from this week!
26
February
2021

Two Hands-On Learnings for Small Businesses and Non-Profits

Insight from marketing practitioners who work with small businesses, non-profits, and schools Hey everybody! It’s Bridget and Warren, and we’re back with some more insight from practitioners who work with small businesses, non-profits, and schools, giving you some real hands-on advice from our Online Marketing book for small businesses! I know this client feeling for […]

5 free things ou can do to improve your website without an agency
14
February
2021

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

3 important things about Social Media for small business
07
February
2021

The 3 Most Important Things About Your Social Media

Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

The 3 most important things on your website
01
February
2021

The 3 Most Important Things on Your Website

Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

Warren Laine-Naida New Years Resolutions 2021
01
January
2021

New Year, Old Resolutions?

Another year and another chance to do everything right Yet another year and YET another chance to do everything right! I hope you did well on achieving that goal in 2020. It was a messed up year. A lot of adjustments. A lot of home office. A lot of sickness and loss. Chances are we […]

Happy Holidays! Warren Laine-Naida
13
December
2020

A Very Home Office Digital Christmas

Happy @Home to all, and to all, a good night! ‘Twas but days before Christmas, and all through Home Office,My colleagues were working, in pants, none could notice.Our Youtube videos were crafted with care,In hopes that new clients soon would be there. Marketers were nestled all snug by their screens,While visions of email drips danced […]

Semantic HTML How to Build Anything
16
November
2020

Learn About HTML in 5 Steps

Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.

Warren Laine-Naida November 2020 blog post
02
November
2020

We Spend Ninety-Nine Days a Year Online Watching Cat Videos

We used to use tools for a specific purpose, retrieving them individually from our toolbox or tool shed. Our mobile devices now offer us everything we require in one tool – information gathering, entertainment, problem solving, security, communication, and ultimately – gratification and self-confidence.

Warren Laine-Naida Five New Shiny Digital Marketing Trends That Never Changed Marketing
01
October
2020

Five New Shiny Digital Marketing Trends That Never Changed Marketing

Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?

We all do social media
01
September
2020

We Are All Experts

As a lecturer, consultant and networker, Warren teaches online marketing to the people who are furthest away from digital technology: senior citizens. A target group-oriented approach is indispensable. At CBM, he passes on his know-how and his wealth of experience to participants.

Voice Content and Voice Search August 2020
01
August
2020

Voice Search: No Rest for the Wicked

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

Learning Social Success
01
July
2020

Learning Social Success

We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

Warren Laine-Naida Online Learning June 2020
01
June
2020

Online Teaching and Learning

For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.

Buch Foto erstellt von freepik - de.freepik.com
01
May
2020

Why Print is Important in the Digital Age

Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

echnologie Foto erstellt von senivpetro - de.freepik.com
01
April
2020

Home Office – The Good Life?

Ah, the good life! Working in your pyjamas, eating what you want at your desk – did I say desk? I meant of course the couch, or the bed! No blah blah from colleagues disturbing your train of thought, no morning commute … just you, your laptop, and the coffee machine. Home Office is heaven, right? It’s also a privilege. So many people would like to stay at home, especially in the current situation. If you can work at home, then you are very lucky.

The Customer Journey is Just Like Your Own
01
March
2020

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

VHS Smarte Senioren Dozent Warren Laine-Naida
01
February
2020

Digitale Kompetenz für Smarte Senioren

Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.

warrenlainenaida 2020 resolutions
01
January
2020

2020 A New Decade, and some New Resolutions

As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)

ecommerce christmas 2019
14
December
2019

A Ver’ eCommerce Christmas

‘Twas days before Christmas, but all through the classroom,
My students were working, both local and via zoom.
Mailchimp campaigns were crafted with care,
In hopes that their grades soon would be there.

eCommerce is Not an Online Shop
04
December
2019

eCommerce is Not an Online Shop

An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

warren laine-naida Digital Education
18
November
2019

Education and Learning in our E-World

In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.

warren laine-naida blog post 11 2019 the internet is not free
01
November
2019

The Internet is Not Free

CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.

inclusivity blog post 10 2019 warren laine-naida
18
October
2019

Let’s Talk User Experience

Ensure a good UX on your website by having updated content Websites Should be Inclusive User experience. You’ve heard of the term, and like most of us accept it to mean how you feel using a website, or accessing an app on your phone. UX defines our perceptions of aspects of a system such as […]

foto by rawpixel freepik.com
17
September
2019

Everyone Deserves a Good Website

I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.

Agile Design Thinking Mindfulness 09/2019 foto by Gratisography @ pexels
01
September
2019

Agile, Design Thinking, Mindfulness – Embracing Small to Win Big

Speed wins. If you can do something faster, you have a better chance to succeed. If you can ideate faster, produce faster, test faster, win customers faster, and innovate faster than your competitors you will win. But, is being fast and winning necessarily the best goal to have? This month, Charlie and I look at a much more upbeat, positive side of Digital Transformation – the methodologies that are on the cusp of this transformation. Learning to fail in order to succeed, taking the time to reflect, being people-focused, and being authentic.

2019/08 Love in the Time of Digital Transformation
01
August
2019

Love in the Time of Digital Transformation

The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

2016/06 What Is This Design Thinking Anyway?
01
July
2019

The Digital Cloud with a Silver Lining

Digital Native or Digital Immigrant? Our Digital Society is developing faster than current infrastructures can adapt or respond. Added to the technological changes that confront us, is our extended life expectancy. Older professionals have never had a tougher time finding a job – especially in areas where, until recently, no education paths have been defined […]

2019/06 SEO – Build It and They Might Come
01
June
2019

SEO – Build It and They Might Come

SEM, SEO, SEA … it helps to understand how Search Engine Optimisation (SEO) work When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of […]

2019/05 Online Shopping – Order and it will Come
01
May
2019

Online Shopping – Order and it will Come

If you thought we had reached the zenith of our consumer culture, then buckle your seatbelt! Product placement via VR and AR. AI product search filter logic. Social Media shopping – feed to shopping basket. AI shopping personalisation. Drone delivery. Subscription commerce. Voice commerce. If you thought we had reached the zenith of our consumer culture, […]

2019/04 Quo Vadis WordPress
02
April
2019

Quo Vadis WordPress

Quo Vadis WordPress Last quarter we relaunched four websites in three CMS. The quickest was of course produced (mostly on a train with wonky wlan) in WordPress. I say of course because a WordPress website is simple to build and maintain, normally works for every occasion, and is very cheap to produce.  WordPress sites are ubiquitous, […]

Are We Failing HTML?
02
March
2019

Are We Failing HTML 101?

Just like your average website, HTML has come a long way When I was at school there was no HTML, no internet, no websites, but there was BASIC with which we programmed small games – and which was a hell of a lot of fun.  As I have written before, learning some sort of code, […]

2019/02 Live Longer and Healthier – Read!
03
February
2019

Live Longer and Healthier – Read!

Even in our digital world, the simple act of reading is still the best way of getting information into our brain It has been a really hectic month, and for the first time in many years I seem to be at a loss for words. Normally a river of wordage, wanted or not, I write […]

2019/01 New Year, New Resolutions
01
January
2019

New Year, New Resolutions

Creating effective, relevant, and useful content that answers the needs of the users Another year and another chance to do everything right. Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us […]

2018/12 A Very Digital Christmas
17
December
2018

A Very Digital Christmas

Happy Computing to all, and to all a good night! ‘Twas but days before Christmas, when all through the office, Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care, In hopes that our bonuses soon would be there. Freelancers were nestled all snug by their screens, While visions of […]

2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, […]

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake
01
September
2018

Agile, Waterfall, Adaptive, Pert, Lean … and Cake

Choosing the right tool for your project I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some […]

2018/08 Your Mobile Phone Just May Save Your Life
04
August
2018

Your Mobile Phone Just May Save Your Life

What exactly do we mean when we talk about eHealth? The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our use of tablets, smartphones, wearables, the Internet of Medical Things (IoMT), increasing usage of big […]

2018/07 Is That Digital Transformation I See Before Me?
02
July
2018

Is That Digital Transformation I See Before Me?

The integration of digital technologies into everyday life Digital transformations have hit the skids, falling prey to poor leadership, disconnects between IT and the business, lagging employee engagement, substandard operations — just about every area required for success. That’s the conclusion of a July 2018 report from Capgemini Digital Transformation Institute and MIT Sloan School […]

2018/06 GDPR. GDPR Everywhere …
01
June
2018

GDPR. GDPR Everywhere …

The GDPR scare afforded us the opportunity to clean house On May 27 the GDPR/DSGVO took complete effect and our websites will never be the same. The law came into effect all the way back in 2016, but we were given a two-year grace period to bring our websites up to standard. For many people […]

2018/05 So You Want to Build an Online Shop?
01
May
2018

So You Want to Build an Online Shop?

The creation of an Online Shop I was recently asked to assist with the creation of an online shop. I have written here before about building a website, but an online shop raises further interesting questions. The website will not just be a source of information, but will be a place of commerce and legally […]

The Digital 1%
03
April
2018

The Digital 1%

What does the future hold for us if we are unable to afford access to information, or to the best tech? Elysium, In Time, Upside Down – some of the many dystopian stories where a small segment of society with access to the best tech (and quality of life) pits itself against the rest (of us) […]

2018/03 See Jack Code. See Jane Code. Code Kids Code!
02
March
2018

See Jack Code. See Jane Code. Code Kids Code!

Code Kids Code! We are moving soon to another state; one which has Latin in the school curriculum. Our son is quite good with languages, already speaking English, German, and Russian – but he is a bit worried about Latin (“Where do they speak Latin?”). No one would disagree that Education is good, but we could argue […]

2018/02 A Shout Out for WordPress
02
February
2018

A Shout Out for WordPress

What is this WordPress CMS anyway? I have been giving a lot of WordPress workshops lately, and was wondering what I should write about this month.  Looking through my past posts, I saw my Shout out for Drupal and thought it perhaps unfair that I have not written anything about WordPress.  So here we are. What is […]

2018/01 Beware of Technology Bearing Gifts
01
January
2018

Beware of Technology Bearing Gifts

Beware of Technology Bearing Gifts We have had many discussions with people both for and against having “Alexa” at home or in the office.  Black Friday decided for us, the small Echo Dot in the end. I mean, HALF PRICE! Alexa took a few days to train – whether she was training us or we were […]

2017/12 A Very Techy Christmas
01
December
2017

A Very Techy Christmas

Happy Christmas to all, and to all a good night! ‘Twas the night before Christmas, when all through the office,Programmers were working, their coding was flawless.Scrum notes were stacked on the tablets with care,In hopes that The Client soon would be there. Designers were nestled all snug by their screens,While visions of InDesign danced in their […]

2017/11 (What is) Responsive Design?
06
November
2017

(What is) Responsive Design?

Addressing the ever-changing landscape of devices by creating flexible, fluid and adaptive Web sites When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different […]

2017/10 Marketing Never Sleeps
03
October
2017

Marketing Never Sleeps

4 stages to student marketing and communication Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media?  Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment?

2017/09 (Anti-) Social Media
02
September
2017

(Anti-) Social Media

Are all the tools and access to information making us less prepared and informed? The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost […]

2017/08 Conversation is King
01
August
2017

Conversation is King

Social media-The state of conversation today Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do […]

2017/07 I Click Therefore I am
01
July
2017

I Click Therefore I am

Are we shown clickbait based on what we want to see, or what we are wanted to see? We were recently told by a friend it was “pretty scary” how you always seemed to see items advertised on one platform which you had viewed on another platform. At some level, it probably is disconcerting. Tracking […]

2017/06 Do You Really Need A Responsive Website?
01
June
2017

Do You Really Need a Responsive Website?

Should a website be responsive or not? Recently a company relaunched their website.  They had a website made for them which is neither responsive nor offers a mobile option off to the side of the desktop version. This company is not a client of ours, but we do know one of the main stakeholders. Interested, […]

2017/05 Our Relationship With (Tech) Things
01
May
2017

Our Relationship with (Tech) Things

Our relationship with Technology “Technology. Everyone’s so afraid of missing what’s next they never bother to fix/optimise what’s here now.”  I read this tweet by Luke Wroblewski a few days after the team had the same sort of conversation during a project meeting. We were reviewing what to keep and what to throw out of a […]

2017/04 The Ghost In The Design
01
April
2017

The Ghost in the Design

Responsive design is about more than just layout; it’s about designing for the Web We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However,  Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how […]

2017/03 Our Take On User Experience
01
March
2017

My Take on User Experience

Guaranteeing good user experience is finding the sweet spot Two User Experiences in the last week stand out in my mind – one rewarding and one hellishly frustrating, and both involving accessing an account on a banking website.  According to Wikipedia “User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system […]

2017/02 Digital Culture 101
02
February
2017

Digital Culture 101

What is digital culture? I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the […]

2017/01 A Real Game Changer
01
January
2017

A Real Game Changer

What do we mean when we say “Mobile First” and do we still need to say it? Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only […]

2016/12 Is That An App I See Before Me?
01
December
2016

Is That an App I See Before Me?

The rise of the mobile and responsive web has been a game changer for apps Remember the amazing world of Fax Marketing? Mobile phones that only dialed numbers? The first website you worked with? How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived. Google […]

2016/11 The Student In The Machine
01
November
2016

The Student in the Machine

Big data and student recruitment A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients […]

2016/10 Click Me!
01
October
2016

Click Me!

Connecting one on one with potential students It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest […]

2016/09 The Prior Prior Year
01
September
2016

The Prior Prior Year

The prior prior year policy offer many benefits to students and their families searching for the right college or university Starting fall 2015 American college and university students were able to apply for federal student aid based on their family’s income from two year’s earlier (this year for 2018). This will be available for all […]

2016/08 A Shout Out for Drupal
03
August
2016

A Shout Out for Drupal

What is this Drupal CMS anyway? Just exercising our fingers here and getting our thoughts together between support requests. Feel free to jump up and down, cheer, laugh, or bang your head on the desk, or simply raise your eyebrow – as the mood takes you. What is this Drupal CMS anyway? Here is the […]

2016/07 Still Unsure About Social Media?
02
July
2016

Still Unsure About Social Media?

As branded Facebook and other social media spaces increase their popularity, visits to corporate websites are beginning to level off.  People want to interact, and more and more that interaction happens best in social media, and not on a corporate website.

2016/06 What Is This Design Thinking Anyway?
02
June
2016

What is this Design Thinking Anyway?

What is Design Thinking? Card Sorting workshops are an integral part of our (and probably your) website projects.  Possibly a little less common is taking that to the next level.  Our client wanted a new approach to their website relaunch, and had never tried Design Thinking.  We wanted to give their team the chance to let their imaginations […]

2016/05 Writing For The Web
01
May
2016

Writing for the Web

The difference between print and web writing What’s the difference between print and web writing? Print readers read, web users scan. Your audience(s) will use a different reading style for print and another for the web. Online readers are more time goal-focused and want to quickly locate the information and solutions they need.

2016/04 The Client Worksheet
01
April
2016

The Client Worksheet

A business plan for your website So you want to have an agency build your website.  I’ve put together this handy worksheet to help you think about the project. This is a business plan for your website. The more information you can give the agency, the better.

2016/03 Defining New Defaults In Web Design
01
March
2016

Defining New Defaults in Web Design

Defining new defaults in Web Design I read this really GREAT article (from 2013) while researching a talk on Responsive Design.  The subject of the article is the defaults that exist in web communication and how it is important to set some new ones.

2016/02 To Code Or Not To Code …
03
February
2016

To Code or Not to Code …

Who needs to learn to code? Probably everyone You don’t need a degree in Computer Science to code.  In fact, some of the better coders out there have degrees in literature and languages.  It’s never too late to learn code – and learning, just like any language, makes you literate – and adds another skill that […]

2016/01 Mobile First
01
January
2016

Mobile First

Creating a mobile version of your website first While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more […]

2015/12 Do You Need a CMS?
01
December
2015

Do You Need a CMS?

So you want to build, or perhaps re-launch a website So you want to build, or perhaps re-launch a website.  You have copy, images, tips from your friends and colleagues, probably a good idea about what your competition is doing.  You have a domain name, possibly a hosting company, you have a navigation list and […]

2015/11 People Visit Your Site for 90 Seconds
01
November
2015

People Visit Your Site for 90 Seconds

Your website is almost always people’s first point of contact Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to […]

2015/10 Planning a Successful Web Relaunch
01
September
2015

Making a Good First Impression

Content, Content, Content No matter how you slice it, people must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the […]

2015/08 (Understanding) Digital (as Part of a Complete) Strategy
02
August
2015

(Understanding) Digital (as Part of a Complete) Strategy

Digital Strategy 101 Far back in 2009, it was predicted that internet advertising – just one small part of a digital strategy – would overtake TV advertising by 2010. This was inaccurate – as internet ad spend outstripped TV ad spend a good three months before the end of 2009. Most companies now spend much […]

2015/07 Recruiting with Social Media Apps
02
July
2015

Recruiting with Social Media Apps

Recruiting students through social media Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through […]

2015/06 The Challenge of Mobile in Effective Communication
01
June
2015

The Challenge of Mobile in Effective Communication

Content strategy for mobile communication (This comes from a talk we gave to undergraduate communication majors in Bremen in February 2015.) As producers of content we generally want people to see it and to respond to it, and until fairly recently this has been simple enough to realize.

2015/05 Why is SEO Important?
01
May
2015

Why is SEO Important?

Understanding the importance of SEO to your Website This post is from 2015. In fact, it is still sitting in the legacy WordPress “Classic Editor”, now a block. That takes you nack now, doesn’t it? Since writing this post I have dug deeper into SEO. It’s now 2022, and there’s a book too. Read on […]

2015/04 Content Is King
01
April
2015

If Content is King, what is Queen?

The internet knows few borders except probably poor WLAN. Content should be accessible, and if we want reach this means perhaps adding another language. Building a responsive, multi-language site is challenging and exciting. Drupal makes it easier too. Read more about Content Strategy …

2015/03 Open Source
01
March
2015

Open Source Content Management Systems

Open Source CMS are free CMS “Free” is not usually a word you think of when planning a website, but it is not a dream. Open Source CMS are free CMS. Of course, you may need a developer or two … Three of the top CMS on the market are just that – Open Source. Compare […]

2015/02 Understanding International Students
09
February
2015

Understanding International Students

Understanding the International Student Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.

2015/01 The Promiscuous College Come-on …
01
January
2015

The Promiscuous College Come-ons …

Marketing’s Promiscuous College Come-ons Something in the archive of the NY Times Sunday Review about the heating up of application season caught our attention. Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.