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A Very AI Christmas

    ‘Twas but hours before Christmas, and all through the office,
    I edited a final article; it looked full of promise.
    My headlines and keywords were crafted with great care,
    In hopes that the client’s payment soon would be there.

    a man and a woman looking at their phones

    Learning Social Media Marketing

      Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.

      Google and Twitter Changes Effecting Organic SEO

        If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!

        people at dinner toasting

        How to Super Size Your Freelance Niche

          In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.

          woman's hands on laptop keyboard

          Using AI-Generated Content on Your Website

            A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.

            WordPress and the Rise of Full Site Editing

              WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!

              man searching for something with a magnifying glass

              Why are Keywords the Key to Understanding Your Customers?

                SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.

                Medienkompetenz für Senioren foto by Metatdgt @ pexels

                Grandparents Can Code Too

                  The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.

                  older female executive with laptop in the back of a car

                  Working as a Senior in Our Digital Economy

                    The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.

                    Marketing Hygiene keeping our desktop clean image

                    Why Marketing Hygiene is so Important to Your Clients and Your Processes

                      Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

                      Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

                      I Recently Joined SEO Anonymous image

                      I Recently Joined SEO Anonymous

                        Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

                        3rd Party Cookies crumbling? Cookie Image

                        Are Cookies Going Away in 2023?

                          Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

                          Warren Laine-Naida eating pizza for SEO social media image post

                          1 Easy Way You Can Make Your Social Media Posts More Creative

                            It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.

                            Warren Laine-Naida SEO first page of Google Cheese store window photo

                            How To Get On To The First Page of Google and Other Things We Want But Don’t Need

                              I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

                     font image

                              TechTalk #3 Using Google Fonts on Your Website

                                Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?


                                Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

                                  Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

                                  Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

                                  Print versus Digital versus Audio: a Writer’s Personal Perspective

                                    No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

                                    Not a Good Student? You Can Learn More About a Subject When You Teach it. photo of inline learning

                                    eLearning Studies Got You Down? You Might Learn More About a Subject by Teaching it.

                                      Education is changing. It’s moving further from the classroom and the fixed lesson plan to somewhere more ad-hoc and less physical. If we think about how our tech culture has changed over the last generation, education is probably going to undergo even more drastic changes as we enter the virtual world of research, teaching, and learning.

                                      Austin Chan Unsplash foto for New Years Resolutions 2022 by Warren Laine-Naida

                                      Another Year Another Resolution

                                        Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us down. Certainly looking back over the year I can pat myself on the back for a few small steps forward.

                                        A Very Digital Christmas 2021 Warren Laine-Naida

                                        A Very Digital Christmas or, A Visit From Ms Claus

                                          ‘Twas but days before Christmas, and all through the classroom, Students tweaked projects, as I looked on, via Zoom. Their WordPress themes were crafted with great care, In hopes that good grades soon would be there!


                                          DigiBlogChat: Nonprofits and GivingTuesday

                                            Carol Stephan invited Bridget Willard and I to participate in her Twitter #DigiBlogChat on Tuesday, November 2nd. Pretty exciting! It’s now the second time I’ve done this. The topic was Giving – especially GivingTuesday with questions by Carol, Bridget, and myself.

                                            Technology photo created by freepik -

                                            DigiBlogChat: eLearning and Teaching

                                              Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!


                                              SEO Mini-golf Summer Rules

                                                I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

                                                Everyone Deserves a Website

                                                Wrestling with Sustainability

                                                  Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?


                                                  The Sweet Aroma of (Marketing) Empathy

                                                    When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.


                                                    Content Marketing for NonProfits

                                                      Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.

                                                      Warren Laine-Naida Be an SEO Pro in One Day

                                                      Be an SEO Expert in One Day

                                                        Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.

                                                        Hand Foto erstellt von lookstudio -

                                                        Why I Want Clients to Leave Me

                                                          Last week I lost a client. When we met they had a small WordPress website and nothing more. Now they manage their own website, Google Ads, and Social Media. They are even really good at SEO. They don’t need me anymore. Well, perhaps if they get stuck they will email me. Do you know what? I feel great!

                                                          Social Media: Getting into the Conversation

                                                          Getting into the Conversation

                                                            Developing skills and understanding the etiquette necessary for effective conversation is a critical part of Small Business success!

                                                            pexels andrea piacquardo image

                                                            Expecting Visitors? It’s Going to Get Messy

                                                              The layout, structure, purpose, and content of our website need to be regularly updated and analyzed, as do the activities and needs of our visitors. It can feel messy. It can feel exhausting. You do this to your wardrobe almost daily though, so don’t neglect your website.

                                                              5 free things ou can do to improve your website without an agency

                                                              The 5 Things You Can Do to Improve Your Website for Free

                                                                We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

                                                                3 important things about Social Media for small business

                                                                The 3 Most Important Things About Your Social Media

                                                                  Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

                                                                  The 3 most important things on your website

                                                                  The 3 Most Important Things on Your Website

                                                                    Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

                                                                    Warren Laine-Naida New Years Resolutions 2021

                                                                    New Year, Old Resolutions?

                                                                      Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne. We shouldn’t let that get us down!

                                                                      Semantic HTML How to Build Anything

                                                                      Learn About HTML in 5 Steps

                                                                        Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.

                                                                        Warren Laine-Naida November 2020 blog post

                                                                        We Spend Ninety-Nine Days a Year Online Watching Cat Videos

                                                                          We used to use tools for a specific purpose, retrieving them individually from our toolbox or tool shed. Our mobile devices now offer us everything we require in one tool – information gathering, entertainment, problem solving, security, communication, and ultimately – gratification and self-confidence.

                                                                          Warren Laine-Naida Five New Shiny Digital Marketing Trends That Never Changed Marketing

                                                                          Five New Shiny Digital Marketing Trends That Never Changed Marketing

                                                                            Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?

                                                                            We all do social media

                                                                            We Are All Experts

                                                                              As a lecturer, consultant and networker, Warren teaches online marketing to the people who are furthest away from digital technology: senior citizens. A target group-oriented approach is indispensable. At CBM, he passes on his know-how and his wealth of experience to participants.

                                                                              Voice Content and Voice Search August 2020

                                                                              Voice Search: No Rest for the Wicked

                                                                                Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                                                                                Learning Social Success

                                                                                Learning Social Success

                                                                                  We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

                                                                                  Warren Laine-Naida Online Learning June 2020

                                                                                  Online Teaching and Learning

                                                                                    For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.

                                                                                    Buch Foto erstellt von freepik -

                                                                                    Why Print is Important in the Digital Age

                                                                                      Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

                                                                                      echnologie Foto erstellt von senivpetro -

                                                                                      Home Office – The Good Life?

                                                                                        Your kitchen is now your Home Office? So many of us are now working remotely. Working from home can be a blessing and a curse. Check out some of my advice.

                                                                                        The Customer Journey is Just Like Your Own

                                                                                        All Aboard the Customer Journey

                                                                                          Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                                                                                          VHS Smarte Senioren Dozent Warren Laine-Naida

                                                                                          Digitale Kompetenz für Smarte Senioren

                                                                                            Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.

                                                                                            warrenlainenaida 2020 resolutions

                                                                                            2020 A New Decade, and some New Resolutions

                                                                                              As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)

                                                                                              ecommerce christmas 2019

                                                                                              A Ver’ eCommerce Christmas

                                                                                                ‘Twas days before Christmas, but all through the classroom, students were working, local and via zoom. “Happ-eCommerce to all, and to all a good night!”

                                                                                                eCommerce is Not an Online Shop

                                                                                                eCommerce is Not an Online Shop

                                                                                                  An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.

                                                                                                  warren laine-naida Digital Education

                                                                                                  Education and Learning in our E-World

                                                                                                    In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.

                                                                                                    warren laine-naida blog post 11 2019 the internet is not free

                                                                                                    The Internet is Not Free

                                                                                                      CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.

                                                                                                      inclusivity blog post 10 2019 warren laine-naida

                                                                                                      Let’s Talk User Experience

                                                                                                        User Experience defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. Ensure a good UX on your website by having updated content.

                                                                                                        foto by rawpixel

                                                                                                        Everyone Deserves a Good Website

                                                                                                          I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.

                                                                                                          2019/08 Love in the Time of Digital Transformation

                                                                                                          Love in the Time of Digital Transformation

                                                                                                            The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.

                                                                                                            2016/06 What Is This Design Thinking Anyway?

                                                                                                            The Digital Cloud with a Silver Lining

                                                                                                              Digital Native or Digital Immigrant? Older employees positively contribute to a business, saving time and money. It really is a cloud with a silver lining.

                                                                                                              2019/05 Online Shopping – Order and it will Come

                                                                                                              Online Shopping – Order and it will Come

                                                                                                                 If you thought we had reached the zenith of our consumer culture, buckle your seatbelt. The same technological advancements that gave us facebook pokes are set to enable us to shop almost without thinking.

                                                                                                                2019/04 Quo Vadis WordPress

                                                                                                                Quo Vadis WordPress

                                                                                                                  No matter how many websites you build, each one is different. Sticking to a script is not half as interesting as letting WordPress tell it’s own story, which is invariably what it does in each new website.

                                                                                                                  Are We Failing HTML?

                                                                                                                  Are We Failing HTML 101?

                                                                                                                    Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.

                                                                                                                    2019/02 Live Longer and Healthier – Read!

                                                                                                                    Live Longer and Healthier – Read!

                                                                                                                      Even in our digital world, the simple act of reading is still the best way of getting information into our brain. Even the “young, smart, and digital” (but still flesh and blood) need to read – eventually.

                                                                                                                      2019/01 New Year, New Resolutions

                                                                                                                      New Year, New Resolutions

                                                                                                                        Creating effective, relevant, and useful content that answers the needs of the users. This obvious need is not always self-evident, and I will be trying to combine adwords, analytics, and sales results with market trends on a week for week basis.

                                                                                                                        2018/12 A Very Digital Christmas

                                                                                                                        A Very Digital Christmas

                                                                                                                          A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!

                                                                                                                          2018/06 GDPR. GDPR Everywhere …

                                                                                                                          GDPR. GDPR Everywhere …

                                                                                                                            Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.

                                                                                                                            The Digital 1%

                                                                                                                            The Digital 1%

                                                                                                                              Information, education, and the quality of life we take for granted and enjoy through tech – how might that change going forward?

                                                                                                                              2018/02 A Shout Out for WordPress

                                                                                                                              A Shout Out for WordPress

                                                                                                                                WordPress, Drupal, Joomla!  “What do you want your website to do for you?” Use the tools necessary for the project you are doing.

                                                                                                                                2018/01 Beware of Technology Bearing Gifts

                                                                                                                                Beware of Technology Bearing Gifts

                                                                                                                                  AI is aimed at improving our lives, giving us access to information, barrier-free.  I guess for me, going forward, the question will be “information provided by whom, with what agenda, and at what price?”

                                                                                                                                  2017/12 A Very Techy Christmas

                                                                                                                                  A Very Techy Christmas

                                                                                                                                    Christmas wishes, updates to Email, Adobe, Plex, remodel Scribbler, Handbrake, KeePass and auto-update Drupal!!

                                                                                                                                    2017/10 Marketing Never Sleeps

                                                                                                                                    Marketing Never Sleeps

                                                                                                                                      Be sure to “sell” your campuses value and remember that marketing doesn’t end, even once a student is enrolled.

                                                                                                                                      2017/09 (Anti-) Social Media

                                                                                                                                      (Anti-) Social Media

                                                                                                                                        We have the tools, we have the technology, but we are still very primitive in how we use them – if we need (all of) them at all.

                                                                                                                                        2017/08 Conversation is King

                                                                                                                                        Conversation is King

                                                                                                                                          Without a real conversation, we make no connection.  Our communication just becomes banter. Like a banner ad we would never, ever, click on.

                                                                                                                                          2017/07 I Click Therefore I am

                                                                                                                                          I Click Therefore I am

                                                                                                                                            Do we click on something because we really like it, or because it has been placed there because we will click on it?

                                                                                                                                            2017/04 The Ghost In The Design

                                                                                                                                            The Ghost in the Design

                                                                                                                                              That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.

                                                                                                                                              2017/03 Our Take On User Experience

                                                                                                                                              My Take on User Experience

                                                                                                                                                If the visitor does not find what they are looking for they will leave” is as relevant to the internet as it is to a shopping mall.

                                                                                                                                                2017/02 Digital Culture 101

                                                                                                                                                Digital Culture 101

                                                                                                                                                  Depending on your information bubble and reinforced via your peers how many people do you know who think differently?

                                                                                                                                                  2017/01 A Real Game Changer

                                                                                                                                                  A Real Game Changer

                                                                                                                                                    So why are we still pushing people to make their websites “mobile first”? It would seem websites need to be mobile … period.

                                                                                                                                                    2016/11 The Student In The Machine

                                                                                                                                                    The Student in the Machine

                                                                                                                                                      Google and social media analytics offer a free and immediate insight into how your online content is interacting with students.

                                                                                                                                                      2016/10 Click Me!

                                                                                                                                                      Click Me!

                                                                                                                                                        Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.

                                                                                                                                                        2016/09 The Prior Prior Year

                                                                                                                                                        The Prior Prior Year

                                                                                                                                                          The prior prior year policy offer many benefits to students and their families searching for the right college or university.

                                                                                                                                                          2016/08 A Shout Out for Drupal

                                                                                                                                                          A Shout Out for Drupal

                                                                                                                                                            Drupal is mobile friendly. Very friendly. And that is good so as who carries a desktop around with them any more?

                                                                                                                                                            2016/07 Still Unsure About Social Media?

                                                                                                                                                            Still Unsure About Social Media?

                                                                                                                                                              As branded social media spaces increase in popularity, visits to corporate websites are beginning to level off.  People want to interact, and more and more that interaction happens best in social media.

                                                                                                                                                              2016/05 Writing For The Web

                                                                                                                                                              Writing for the Web

                                                                                                                                                                What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.

                                                                                                                                                                2016/04 The Client Worksheet

                                                                                                                                                                The Client Worksheet

                                                                                                                                                                  Creating a plan for your website ensures nothing gets left out. Think about who the website is for, and what they will use it for.

                                                                                                                                                                  2016/03 Defining New Defaults In Web Design

                                                                                                                                                                  Defining New Defaults in Web Design

                                                                                                                                                                    The most important thing for a phone, for instance, is battery life. For your website, it’s important that people can access your content.

                                                                                                                                                                    2016/02 To Code Or Not To Code …

                                                                                                                                                                    To Code or Not to Code …

                                                                                                                                                                      Computers aren’t going away any time soon. You should know how to code – or at least write some HTML.

                                                                                                                                                                      2016/01 Mobile First

                                                                                                                                                                      Mobile First Websites

                                                                                                                                                                        Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.

                                                                                                                                                                        2015/11 People Visit Your Site for 90 Seconds

                                                                                                                                                                        People Visit Your Site for 90 Seconds

                                                                                                                                                                          “What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.  

                                                                                                                                                                          2015/10 Planning a Successful Web Relaunch

                                                                                                                                                                          Planning a Successful Web Relaunch

                                                                                                                                                                            A workshop together with Bright Solutions at the German Bundesverband Hochschulkommunikation Jahrestagungen in 2015. The steps are still relevant today!

                                                                                                                                                                            2015/10 Planning a Successful Web Relaunch

                                                                                                                                                                            Making a Good First Impression

                                                                                                                                                                              Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?

                                                                                                                                                                              2015/05 Why is SEO Important?

                                                                                                                                                                              Why is SEO Important?

                                                                                                                                                                                One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?

                                                                                                                                                                                2015/04 Content Is King

                                                                                                                                                                                If Content is King, what is Queen?

                                                                                                                                                                                  Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.

                                                                                                                                                                                  2015/02 Understanding International Students

                                                                                                                                                                                  Understanding International Students

                                                                                                                                                                                    Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.

                                                                                                                                                                                    2015/01 The Promiscuous College Come-on …

                                                                                                                                                                                    The Promiscuous College Come-ons …

                                                                                                                                                                                      Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.