Planning a Successful Web Relaunch
A workshop together with Bright Solutions at the German Bundesverband Hochschulkommunikation Jahrestagungen in 2015. The steps are still relevant today!
Making a Good First Impression
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
(Understanding) Digital (as Part of a Complete) Strategy
Digital is about finding the best way of achieving goals, promoting your brand and services, through electronic connected media.
Recruiting with Social Media Apps
Always wanted to study in the USA or Europe? Well schools there want you too and are not above using social media to recruit you!
The Challenge of Mobile in Effective Communication
Whether people see our content and respond to it is as much a matter of our understanding their goals as it is understanding their context.
Why is SEO Important?
One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?
If Content is King, what is Queen?
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.
Open Source Content Management Systems
“Free” is not usually a word you think of when planning a website, but it is not a dream. Open Source CMS are free CMS.
Understanding International Students
Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.