Learning Social Media Marketing
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
Social media isn’t a nice-to-have; it’s a must-have. Without social media, your brand will be missing one of the pillars of SEO (hint: it’s not just your website). Furthermore, you’ll lose valuable insight into potential customer behaviors and desires.
Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free. The platforms are free, your words are free. Reach out and connect with someone!
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
Social Champ is an all-in-one social media automation tool used for media management and content scheduling. It can help you automate your social media presence and streamline posting on social platforms. I like it, and I use it. Give it a try yourself today – for free!
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
Developing skills and understanding the etiquette necessary for effective conversation is a critical part of Small Business success!
As a lecturer, consultant and networker, Warren teaches online marketing to the people who are furthest away from digital technology: senior citizens. A target group-oriented approach is indispensable. At CBM, he passes on his know-how and his wealth of experience to participants.
We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.
We have the tools, we have the technology, but we are still very primitive in how we use them – if we need (all of) them at all.
Without a real conversation, we make no connection. Our communication just becomes banter. Like a banner ad we would never, ever, click on.
As branded social media spaces increase in popularity, visits to corporate websites are beginning to level off. People want to interact, and more and more that interaction happens best in social media.