EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
// Digital Consulting
The beauty of HTML is in its simplicity. The power of HTML is that it can influence your website’s ranking in search engines. HTML makes our websites more accessible too. Well-structured HTML helps search engines, screen readers and even our eyes process information more easily. And creating an HTML website is free. No databases. No apps. Just your fingers, your keyboard, and a browser.
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
HTML makes our websites more accessible. HTML helps search engines process the information on our websites. Long story short, SEO needs HTML. Find out how!
How can you get your web pages indexed by Google and Bing quickly? That’s a common question and I have 9 answers that may help you.
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Forget contracting an agency. Do you have a website? Do you have access to email and social media? Then you can promote your business, yourself, for free.
The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.
Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.
To prosper in our digital world, to participate in its development, coding skills will be of great importance.
Computers aren’t going away any time soon. You should know how to code – or at least write some HTML.
Does your website need a CMS – a Content Management System – like WordPress or Drupal? That depends on a few things. Read this post for more information.