Business Advice – Plan, Execute, Measure, Adjust, Succeed!

I’m passionate about training small business owners, schools, and nonprofits, to be active participants in their online marketing efforts. I’ve seen too many business owners victimised by snake oil salespeople, promising much and doing little. And I’ve seen too many business owners left with a bad taste in their mouths, resigned to their helplessness. That has to change. The time for that change is now. My advice here is free too!

Bing SEO: An Essential Guide for Your Small Business, Nonprofit, or School

Are you getting all the web traffic you deserve? Don’t ignore Bing. Google is great, but another 10% of the search engine market share exists. Find out more!

How You Can Conduct a Free Website SEO Audit

An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!

Local SEO for Brick-and-Mortar Businesses in the E-commerce Age

Discover the power of local SEO. Boost your online visibility, increase local traffic, and drive growth. Local SEO gives small businesses a big reach!

Google Shuts Down Free Websites

What Do You Need to Do? The free websites generated through the Google Business Profile have been shut down. Find out more!

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Accessibility and SEO: A Powerful Duo for Your Online Marketing Success

Whether you’re a small business owner or a student building your online marketing toolkit, understanding accessibility and SEO is a powerful move.

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What is a Landing Page, Why is it Important, and Why it Isn’t Your Homepage

A landing page is the most important page on your website for lead generation and sales. Do you have one?

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The Monty Hall Problem and Other SEO Logic Traps: Behind Which Door is Your Keyword?

Monty Hall Paradox? Logical thinking in SEO = ditching gut feelings & embracing data. Analyse, research, and prioritise. Build a sustainable strategy based on facts, not fads.

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The End of Page 1 Ranking: Google Continuous Scrolling and SEO

Once just for mobile search, Google’s Endless Scrolling has now arrived on desktop. How does this effect your SEO?

an elderly man, a young asian woman, and a young african american, dressed for a business meeting, and looking at their smartphones

Lead Generation and Recruitment Made Easy with Social Media

Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.

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Home Digital Care: The Intersection of Compassion and Technology for Senior Services

Visualize a community centre that serves as a hub for a digital revolution—a place where seniors can visit to receive assistance and where digital care workers zip out on mopeds to aid those who can’t.

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Using Assistive AI to Build a Simple Website

You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.

How to Optimise Your Website for Voice Search

Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.

Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business

SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!

How Your Small Business Can Use AI for Big SEO Wins

Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.

How to Super Size Your Freelance Niche

In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.

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Tips and Tricks from Two Decades of Freelance Experience

So you want to be a freelancer? Here is some advice from twenty years as a freelance caterer, web designer, teacher, and writer on two continents.

Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS

Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!

Improve Your Website With Only 4 Essential Elements

Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.

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9 Benefits of a Multilingual Marketing Approach for Your Business

Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.

What Does Hygiene and Sustainability Have to Do with Marketing?

Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!

WordPress and the Rise of Full Site Editing

WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!

8 Ways to Promote Your Small Business Online for Free

Forget contracting an agency. Do you have a website? Do you have access to email and social media? Then you can promote your business, yourself, for free.

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Working as a Senior in Our Digital Economy

The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.

How to Plan, Structure, Write, and Market Your Own Book while Dealing with Writer’s Block

How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.

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Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

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Are Cookies Going Away in 2023?

Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

Why online marketing is important for your school - Warren and Bridget talk. Graduation image.

Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.

How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.