I’m passionate about training small business owners, schools, and nonprofits, to be active participants in their online marketing efforts. I’ve seen too many business owners victimised by snake oil salespeople, promising much and doing little. And I’ve seen too many business owners left with a bad taste in their mouths, resigned to their helplessness. That has to change. The time for that change is now. My advice here is free too!
Visualize a community centre that serves as a hub for a digital revolution—a place where seniors can visit to receive assistance and where digital care workers zip out on mopeds to aid those who can’t.
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
So you want to be a freelancer? Here is some advice from twenty years as a freelance caterer, web designer, teacher, and writer on two continents.
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Forget contracting an agency. Do you have a website? Do you have access to email and social media? Then you can promote your business, yourself, for free.
The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Perhaps, just perhaps, being your own boss is not for you. It isn’t for everybody, and that’s okay!
What are four important things nonprofits need to think about when it comes to their online marketing? Bridget Willard and I talk about them!
Rhonda Negard from Fat Dog Creatives joins Bridget Willard and I to talk about Design and Branding for Small Businesses. In a nutshell? Keep it Simple and Consistent!
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Your small business isn’t too small to take advantage of small-budget ad buys with Google. This article explores some of your options and how we can help.
More weekly insights from marketing practitioners who work with small businesses, non-profits, and schools, with some real hands-on advice!
Failing in order to succeed, becoming people-focused, delivering value. We’re talking about moving out of the express lane and going Agile and Mindful.
Too often websites are defined by the internal users. Use Design Thinking to think out of the box and include external users too.
Creating a plan for your website ensures nothing gets left out. Think about who the website is for, and what they will use it for.