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Home » Content Marketing - Attract, Engage, Retain!

Content Marketing – Attract, Engage, Retain!

Do you have a podcast? That’s content marketing. Do you offer a newsletter with tips and tricks? That’s content marketing. Do you give away free samples? That’s content marketing.

Best of all, Content Marketing is free.

Write a blog post. Write a book and put it on Amazon Kindle. Create YouTube videos or podcasts. It’s just you, your audience, and your creativity!

a man and a woman looking at their phones

Learning Social Media Marketing

    Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.

    Google and Twitter Changes Effecting Organic SEO

      If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!

      people at dinner toasting

      How to Super Size Your Freelance Niche

        In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.

        woman's hands on laptop keyboard

        Using AI-Generated Content on Your Website

          A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.

          Marketing Hygiene keeping our desktop clean image

          Why Marketing Hygiene is so Important to Your Clients and Your Processes

            Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

            Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.


            Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

              Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

              Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

              Print versus Digital versus Audio: a Writer’s Personal Perspective

                No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.


                The Sweet Aroma of (Marketing) Empathy

                  When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.


                  Content Marketing for NonProfits

                    Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.

                    Voice Content and Voice Search August 2020

                    Voice Search: No Rest for the Wicked

                      Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                      The Customer Journey is Just Like Your Own

                      All Aboard the Customer Journey

                        Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                        2016/05 Writing For The Web

                        Writing for the Web

                          What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.

                          2015/10 Planning a Successful Web Relaunch

                          Making a Good First Impression

                            Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?

                            2015/04 Content Is King

                            If Content is King, what is Queen?

                              Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.