Two Weeks, Two Feeds: What Twitter/X Taught Me About America and Germany
Good cross-border social media isn’t about picking a personality. It’s about understanding which version of honesty each room is ready to hear.
Content Marketing – Attract, Engage, Retain!
Do you have a podcast? That’s content marketing. Do you offer a newsletter with tips and tricks? That’s content marketing. Do you give away free samples? That’s content marketing.
Write a blog post. Write a book and put it on Amazon Kindle. Create YouTube videos or podcasts. It’s just you, your audience, and your creativity!
Your clients want to blog, but they don’t know what to write? Try the AI-free Launch with Words plugin and content packs from my partner Bridget Willard.
4 Free Online Marketing Quick Guides
SEO, GEO, Social Media, and Website development. 4 free guides that are clear, practical, and beginner-friendly.
How to Have Billion-Dollar Marketing Without the Budget
You don’t need a retail empire to apply these same principles. You need a pricing page, a proposal template, and the willingness to stop undervaluing your work.
Aligning SEO, Social Media & Your Website for the Year Ahead
Your SEO, social media, and website aren’t three separate things anymore. They’re one system. Here’s what matters now for the year ahead.
How to Get 100,000 Views on Social Media in 24 Hours
Being present on social media is important. Even more important is being seen and getting into the conversation. How does this work?
The SEO Content Framework: Or, How I Learned to Stop Worrying and Love Structure
Here is a simple, 3-step framework so you can start making sense of your SEO content creation.
Most Businesses Still Don’t Realise Why Their Website Isn’t Showing Up Everywhere Online
SEO is evolving. Learn how to build visibility, authority, and trust so you’re found in AI-driven search.
Are We Still Building Bridges? The Truth About Linkbuilding Today
Is linkbuilding still worth it in 2025? How does AI change the game? Link quality and relevance matter more than ever.
Marketing Hygiene Explained: Keeping Your Strategy Clean, Sustainable, and Effective
What is Marketing Hygiene and how can you benefit from it to improve the sustainabilty of your business?
Your Great Grandparents Could Write AI Prompts
Discover how effective AI prompting mirrors screenwriting, recipe creation, and SEO. Use the 5 Ws and 1 H framework for better results.
Comparison of B2B and B2C SEO Strategies
Comparing B2B and B2C SEO strategies using practical examples from the logistics (B2B) and homeopathy (B2C) sectors.
Sustainable Success: Insights on SEO and Social Media
Work smarter! Let Social Media and SEO leverage each other to improve your visibility and conversions.
The Power of Dialogue in Online Marketing: From SEO to Social Media
Conversational SEO optimizes content for natural language and dialogue, mirroring conversations. It emphasizes user intent to align with current search trends.
Stop Worrying About Duplicate Content
Learn to distinguish between harmful and beneficial content duplication, and why reaching your audience across platforms matters more than ever.
Understanding User Intent and Needs in a Target Group
Discover how understanding user intent within different target audience segments can optimize your SEO and content strategy for better engagement.
Linkbuilding: Creating Content That Naturally Attracts Links
Learn how to generate high-quality backlinks by creating content that attracts industry website owners. Discover why useful content and a fresh perspective can enhance your link-building efforts.
The Evolution of Brand Promise: From Fantasy to Reality
Brands are important, but today, the importance of experience is replacing the importance of brands. How does this impact your SEO and Social Media?
Will AI Replace Search Engines? The Future of Search
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
The Algorithmic Audience: Writing for Humans in a Machine-Driven World
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Boost Your Breakfast: High Protein Overnight Oats in Three Delicious Ways
Looking for a nutritious and convenient breakfast option? High protein overnight oats are the perfect solution. Here are three delicious recipes that will keep you full and energized!.
Navigate AI Content Ethically: Combating Plagiarism, Bias, and Manipulation
Is AI-written content reliable? How can you use AI to create content and what questions does it raise? Learn about authorship, bias, privacy, and more.
Can I Vlog Instead of Writing Blog Posts?
Want to be visible online? You need content. Content is queen. Which is the better content, a blog or a vlog? I look into both pros and cons. Check it out!
Dusting Off Those College Writing Lessons to Improve Your Blogging
Most of us have forgotten the writing principles taught in college. Revisit the 3-step structure and create engaging, well-organized articles.
How to Write Copy that Connects and Converts
Captivate readers quickly and keep your content clear and engaging. That’s good for attention and sales! Read on for more writing tips.
Don’t Let Your Message Get Lost: The Power of Repetition for Your Website
Attention spans online are shorter than ever. But fear not – repetition is your website’s secret weapon. And Google doesn’t consider duplicate content as spam.
People Don’t Want Content – They Want Stories
From religion to politics to coffee – we connect with the stories behind the product. If you want to connect with people, you need good storytelling.
Lead Generation and Recruitment Made Easy with Social Media
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Beyond Backlinks and SEO: The Underrated Benefits of Guest Blogging
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
Why Intimacy is More Important than Attention
If AI can influence people to risk and lose their jobs what else can it induce us to do?
Learning Social Media Marketing
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
Why Having a Native English Speaker is Important for Your SEO
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Mastering Writing with AI and Emotional Intelligence
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
Google and Twitter Changes Effecting Organic SEO
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
The Importance of Good Content: Helpful – Evergreen – Hygiene Content
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
What is YMYL Content and How Does it Affect Your SEO?
YMYL stands for “Your Money or Your Life,” and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How the KAKADU Principle Can Up Your Content Marketing Game
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
Google Wants to E-E-A-T Your Content: Make it Delicious
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Video Marketing SEO: 7 Tips for Optimising Your Video Content for Search Engines and Social Media
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
How to Super Size Your Freelance Niche
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
The Google Helpful Content Update
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
Improve Your Website With Only 4 Essential Elements
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Why Duplicate Content is a Good Thing. Yes. Duplicate Content is a Good Thing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
How to Plan, Structure, Write, and Market Your Own Book while Dealing with Writer’s Block
How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Online Pornography: When Too Much Delight Gets in the Way of Satisfaction
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
Print versus Digital versus Audio: a Writer’s Personal Perspective
No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.
Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
Schools have an advantage over other types of businesses. A school is a brand that we’re going to be very involved with for many years.
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
When Fact Meets Fiction: The Value of a Good Story Goes Beyond the Page
Story telling is an integral part to most marketing. A good story is worth it’s weight in case studies. People don’t want facts. They want to be delighted! Read more and listen to the podcast right here.
Sustainability: What It Is and How to Practice It with Examples
If you can do something faster than your competitors you will win. But, is being fast the best goal to have? What about being sustainable?
Why You Should Add an Online Course to Your Current Website Today
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
A Customer Called with a Question. What Happened Next was Incredible!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
Storytelling, Characters, and Content Marketing — It’s All Real
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
3 Great Reasons to Make Time for Both Cooking and Content (it’s Easy)
Cooking for yourself lets you control the ingredients. You also take more time preparing a meal than you would opening a bag of chips or stopping at a drivethru. It’s a healthier alternative. It’s also fun. It’s also content marketing.
The Sweet Aroma of (Marketing) Empathy
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Content Marketing for NonProfits
Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.
Voice Search: No Rest for the Wicked
Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
All Aboard the Customer Journey
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
Buzzwords and our Digital Discourse
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
Content Marketing – Trending Since 1732
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
How to Write for the Web
What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.
Making a Good First Impression
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
If Content is King, what is Queen?
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.
Understanding International Students
Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.