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Content Marketing

Marketing Hygiene keeping our desktop clean image

Why Marketing Hygiene is so Important to Your Clients and Your Processes

    Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

    Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

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    Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

      Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

      Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

      Print versus Digital versus Audio: a Writer’s Personal Perspective

        No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

        Voice Content and Voice Search August 2020

        Voice Search: No Rest for the Wicked

          Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

          The Customer Journey is Just Like Your Own

          All Aboard the Customer Journey

            Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.