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24
April
2022

Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices
15
April
2022

Print versus Digital versus Audio: a Writer’s Personal Perspective

No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

barbara-zandoval-w0lI3AkD14A-unsplash foto
16
August
2021

Storytelling, Characters, and Content Marketing — It’s All Real

Waiting for the Future of Content When the sun finally came out this afternoon, I walked around campus and talked with Bridget Willard. It’s what I do. We have more than just a few clients and co-authored books in common.  The thought of the waning summer and the waxing autumn naturally led to discussing binge-worthy […]

Voice Content and Voice Search August 2020
01
August
2020

Voice Search: No Rest for the Wicked

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

The Customer Journey is Just Like Your Own
01
March
2020

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, […]