Learning Social Media Marketing
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
Content Marketing – Attract, Engage, Retain!
Do you have a podcast? That’s content marketing. Do you offer a newsletter with tips and tricks? That’s content marketing. Do you give away free samples? That’s content marketing.
Best of all, Content Marketing is free.
Write a blog post. Write a book and put it on Amazon Kindle. Create YouTube videos or podcasts. It’s just you, your audience, and your creativity!
Why Having a Native English Speaker is Important for Your SEO
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Mastering Writing with AI and Emotional Intelligence
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
Google and Twitter Changes Effecting Organic SEO
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
The Importance of Good Content: Helpful – Evergreen – Hygiene Content
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
What is YMYL Content and How Does it Affect Your SEO?
YMYL stands for “Your Money or Your Life,” and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How the KAKADU Principle Can Up Your Content Marketing Game
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
Google Wants to E-E-A-T Your Content: Make it Delicious
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Video Marketing SEO: 7 Tips for Optimising Your Video Content for Search Engines and Social Media
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
How to Super Size Your Freelance Niche
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
The Google Helpful Content Update
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
The Top 4 Things Your Website Should Include
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Why Duplicate Content is a Good Thing. Yes. Duplicate Content is a Good Thing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
How to Plan, Structure, Write, and Market Your Own Book while Dealing with Writer’s Block
How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Online Pornography: When Too Much Delight Gets in the Way of Satisfaction
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
Print versus Digital versus Audio: a Writer’s Personal Perspective
No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.
Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
Schools have an advantage over other types of businesses. A school is a brand that we’re going to be very involved with for many years.
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
When Fact Meets Fiction: The Value of a Good Story Goes Beyond the Page
Story telling is an integral part to most marketing. A good story is worth it’s weight in case studies. People don’t want facts. They want to be delighted! Read more and listen to the podcast right here.
Heads up! What is Sustainability, and Can You Explain it with Examples?
If you can do something faster than your competitors you will win. But, is being fast the best goal to have? What about being sustainable?
Why You Should Add an Online Course to Your Current Website Today
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
A Customer Called with a Question. What Happened Next was Incredible!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
Storytelling, Characters, and Content Marketing — It’s All Real
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
3 Great Reasons to Make Time for Both Cooking and Content (it’s Easy)
Cooking for yourself lets you control the ingredients. You also take more time preparing a meal than you would opening a bag of chips or stopping at a drivethru. It’s a healthier alternative. It’s also fun. It’s also content marketing.
The Sweet Aroma of (Marketing) Empathy
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Content Marketing for NonProfits
Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.
Voice Search: No Rest for the Wicked
Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
All Aboard the Customer Journey
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
Buzzwords and our Digital Discourse
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
Content Marketing – Trending Since 1732
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
Writing for the Web
What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.
Making a Good First Impression
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
If Content is King, what is Queen?
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.