Skip to content

Content Marketing – Attract, Engage, Retain!

Do you have a podcast? That’s content marketing. Do you offer a newsletter with tips and tricks? That’s content marketing. Do you give away free samples? That’s content marketing.

Best of all, Content Marketing is free.

Write a blog post. Write a book and put it on Amazon Kindle. Create YouTube videos or podcasts. It’s just you, your audience, and your creativity!

people at dinner toasting

How to Super Size Your Freelance Niche

    In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.

    woman's hands on laptop keyboard

    Using AI-Generated Content on Your Website

      A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.

      Marketing Hygiene keeping our desktop clean image

      Why Marketing Hygiene is so Important to Your Clients and Your Processes

        Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

        Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.


        Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

          Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

          Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

          Print versus Digital versus Audio: a Writer’s Personal Perspective

            No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.


            The Sweet Aroma of (Marketing) Empathy

              When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.


              Content Marketing for NonProfits

                Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.

                Voice Content and Voice Search August 2020

                Voice Search: No Rest for the Wicked

                  Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                  The Customer Journey is Just Like Your Own

                  All Aboard the Customer Journey

                    Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                    2016/05 Writing For The Web

                    Writing for the Web

                      What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.

                      2015/10 Planning a Successful Web Relaunch

                      Making a Good First Impression

                        Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?

                        2015/04 Content Is King

                        If Content is King, what is Queen?

                          Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.