EZ Website Optimization for Small Businesses and Nonprofits

Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.

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Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS

Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!

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Improve Your Website With Only 4 Essential Elements

Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.

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Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

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Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

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Are Cookies Going Away in 2023?

Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.

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TechTalk #3 Using Google Fonts on Your Website

Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

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Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website

There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.

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#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals

I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?

5 free things ou can do to improve your website without an agency

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

eCommerce is Not an Online Shop

eCommerce is Not an Online Shop

An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.