Stop Optimizing SEO for Robots. Start Designing for Humans.
People search to solve constraints. Learn how activity- and constraint-based SEO creates more helpful strategies and content.
Website Design – Great Sites Enhance User Experience!
“The internet is blind – it’s the words that matter.” Search engines are certainly blind to your pretty pictures, but a well-designed website is important for loading times, and a decent conversion rate. Good UI helps create a good UX, and a good user experience can help you make a lasting impression with your visitors. It costs you nothing to design with Canva, WordPress, Photopea and other free tools. I bet you’re more creative than you think.
4 Free Online Marketing Quick Guides
SEO, GEO, Social Media, and Website development. 4 free guides that are clear, practical, and beginner-friendly.
The Power of the Simple Website
It’s easy to get caught up in the hype. But that’s the empty calories of the web, distracting your visitors and bogging down your website.
Why Your Website’s UX and UI Matter
Learn why UX and UI matter for SEO, conversions, and customer trust, plus practical tips to make your site simpler, faster, and more user-friendly.
How Your Small Business Can Use Social Media, SEO, and WordPress to Drive Growth
Learn how to convert Social engagement into sales with this easy WordPress strategy. Build conversations, create SEO content, and optimize for conversions.
Website Performance Beyond the CMS: SEO, UX, and the Invisible Impact
Discover how mobile usability, UX, structured data, and conversions impact your SEO—beyond just speed and CMS choice.
WordPress Users Shocked To Learn They Don’t Actually Need Half Their Plugins
Too many WordPress plugins slow your site and waste energy. Here are 11 sustainable alternatives for a faster, greener website, without sacrificing functionality.
Building Websites with AI: What You Need to Know
In this article, Bridget Willard and I look at the benefits and drawbacks of AI-powered website builders and see how they compare to WordPress and static sites.
A Book About Climate-Friendly Web Design
Get an exclusive sneak peek into a collaboration between Anne-Mieke Bovelett, Anja Reimann, and me.
EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
What is the Accessibility Improvement Act (BFSG) – Who Does it Affect?
Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?
Got Webflow? A Shout Out for WordPress
What is this WordPress CMS anyway? Here is the elevator version. Haberdashery, Sporting Goods, Children’s Wear … going up!
What is a Landing Page, Why is it Important, and Why it Isn’t Your Homepage
A landing page is the most important page on your website for lead generation and sales. Do you have one?
How Do I Take Photos For My eCommerce Store Listings?
Don’t bog down your online shop with photos that are too large. Find out how to keep your site fast and lean!
Web Presence and Social Media Marketing Mastery
How can you quickly learn social media marketing and website creation in 4 hours?
Your Website has 3 to 10 Seconds to Make a Good First Impression
The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
Using Assistive AI to Build a Simple Website
You can use AI to assist you with a lot of your small business work. Just be sure to use AI as a tool, and not as a replacement for your own skills and talents.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!
WordPress and the Rise of Full Site Editing
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
TechTalk #2: Optimising Your Website for Page Speed
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Afraid Page Builders are Slowing Down Your Website? In Just a few Minutes, You Can Change All That.
Page builders help everyone speed up the process of creating a website. The bad news is they might be slowing down the finished product. The good news is they don’t have to.
Branding and Design. Keep it Simple and Consistent
Rhonda Negard from Fat Dog Creatives joins Bridget Willard and I to talk about Design and Branding for Small Businesses. In a nutshell? Keep it Simple and Consistent!
Expecting Visitors? It’s Going to Get Messy
The layout, structure, purpose, and content of our website need to be regularly updated and analyzed, as do the activities and needs of our visitors. It can feel messy. It can feel exhausting. You do this to your wardrobe almost daily though, so don’t neglect your website.
The 5 Things You Can Do to Improve Your Website for Free
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
eCommerce is Not an Online Shop
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
Let’s Talk User Experience
User Experience defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. Ensure a good UX on your website by having updated content.
Quo Vadis WordPress
No matter how many websites you build, each one is different. Sticking to a script is not half as interesting as letting WordPress tell it’s own story, which is invariably what it does in each new website.
Are We Failing HTML 101?
Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.
Responsive Design is Accessible Design
A responsive website means creating flexible, fluid and adaptive Web sites. It also means creating websites that are accessible to everyone.
What is this Design Thinking Anyway?
Too often websites are defined by the internal users. Use Design Thinking to think out of the box and include external users too.
Building a Website: the Client Worksheet
Creating a plan for your website ensures nothing gets left out. Think about who the website is for, and what they will use it for.
Defining New Defaults in Web Design
The most important thing for a phone, for instance, is battery life. For your website, it’s important that people can access your content.
Planning a Successful Web Relaunch
A workshop together with Bright Solutions at the German Bundesverband Hochschulkommunikation Jahrestagungen in 2015. The steps are still relevant today!