A Book About Climate-Friendly Web Design
Get an exclusive sneak peek into a collaboration between Anne-Mieke Bovelett, Anja Reimann, and me.
Sustainability – Maintain and Improve Your Marketing!
Sustainability in your online marketing is a lot of work – but it doesn’t cost you a cent. For example: Marketing Hygiene. This is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business. Keeping your processes clean, also means keeping them sustainable. Building sustainable websites makes good business sense.
SEO is now Search Experience Optimization
Branding = Experience = Search Success. Learn how memorable brand experiences create natural discoverability across platforms, transforming traditional SEO into holistic search optimization.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
How to Get the Most Out of AI for Your Sustainable Marketing
By using AI in your marketing, your small business can reduce its environmental impact, improve efficiency, and connect with eco-friendly customers.
Mastering Writing with AI and Emotional Intelligence
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
The Importance of Good Content: Helpful – Evergreen – Hygiene Content
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
Take the Time to Eat and Read this Week
Let’s start one day of the week by keeping the computer turned off, opening a book, and baking some walnut anisette biscotti. Our souls will thank us!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
What Does Hygiene and Sustainability Have to Do with Marketing?
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Sustainability: What It Is and How to Practice It with Examples
If you can do something faster than your competitors you will win. But, is being fast the best goal to have? What about being sustainable?
Wrestling with Sustainability
Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‚why?‘ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?
The Sweet Aroma of (Marketing) Empathy
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Agile, Design Thinking, Mindfulness – Embracing Small to Win Big
Failing in order to succeed, becoming people-focused, delivering value. We’re talking about moving out of the express lane and going Agile and Mindful.