Optimise Your Pages for SEO with Google Search Console in 4 Steps
Learn how to optimize your website for SEO using Google Search Console in 4 simple steps.
Search Engine Optimisation – Get Yourself Found!
Do SEO! It gets you free visibility. Everyone can do it — you don’t need a budget, just consistency. SEO is the simplest way to attract people who are already searching for what you offer. And gues what? You probably already do it. How? Via Social Media. OffPage SEO is the easiest way to be found.
SEO gets you and your website in front of people. If you offer the solution to someone’s problem, but they have not heard of you, SEO gets your name in front of them. Best of all, SEO is free to do! Use the many free tools Google, Social Media and Bing offer to get yourself found by people who want what you have to offer.
Looking for some training or support? Contact me, purchase my book, or register for one of my online classes. Also visit Semrush for all of their free courses and grab a certificate or three!
ChatGPT Ads Now in Europe
Your next customer isn’t just googling anymore – they’re having a conversation with ChatGPT, describing exactly what they need. If your business isn’t part of that conversation, someone else’s is.
Marketing Hygiene Matters but Can People and Search Agents Read Your Website?
Free GreenGeeks webinar: How site accessibility drives AI-readability and SEO together – plus quick audit steps to cut your carbon footprint.
Making a WordPress Site Agent-Ready: A Practical Tutorial
A practical WordPress tutorial on AI agent discoverability – Link headers, robots.txt signals, and llms.txt, with real fixes!
Clean SEO Marketing for Improved AI Search
Keep your marketing clean and consistent, and both people and AI will trust you more.
3 Quick Wins You Can Do to Help Your WordPress Website Now
Three things anyone can do to improve their WordPress website and improve their SEO.
What I Got Wrong and Right About AI Search
Google confirms what I have told my students and clients for years: SEO is not dead. AI doesn’t invent answers; it pulls from a trusted core search index.
AI & SEO: Key Takeaways
SEO tools have changed, but the principals of being found have not. Here are my 18 ground rules for being found by AI search bots.
Your Google Business Profile Is No Longer “Just Local SEO”
Your Google Business Profile and Bing Places is one of the most powerful assets in your marketing stack. Here are some tips on how to improve them.
Do SEO Plugins Affect Rankings? A 6-Month Test
I tested RankMath and The SEO Framework on my own two websites for 6 months. Here’s what the data actually shows – and what it means for your WordPress site.
From Conversations to Conversions: The New Marketing Stack
Most marketing starts in the wrong place. Learn how real demand begins in conversations, how SEO captures it, and how GEO ensures your ideas are remembered and cited by AI.
Marketing Hygiene: The SEO Framework Built to Last
Sustainable SEO builds trust as a competitive moat. By leveraging E-E-A-T, you protect rankings, reduce volatility, and make your brand harder to outrank.
SEO Quick Intro for Beginners: 5 Things That Actually Matter
SEO doesn’t have to be complicated. Here are five simple things that actually move the needle for your small business, school, or nonprofit.
WordPress Custom Post Types. Do You Really Need Them?
What is a Customer Post Type? WordPress developer Tone Ciccarrone, Bridget Willard, and I chat about what you need, and why.
Stop Optimizing SEO for Robots. Start Designing for Humans.
People search to solve constraints. Learn how activity- and constraint-based SEO creates more helpful strategies and content.
The Voice Frontier
Explore how voice search is reshaping SEO. Voice assistants are changing the search experience – how you can win in the no-click, conversational web.
Marketing’s Promiscuous College Come-Ons
Colleges are competing harder than ever for fewer students. Here’s how social media, SEO, and smart content marketing make the difference.
AI Didn’t Kill SEO – It Killed Bad SEO
Is AI really changing SEO, or just changing who gets it wrong faster? A practical reality check for small teams who want results, not noise.
4 Free Online Marketing Quick Guides
SEO, GEO, Social Media, and Website development. 4 free guides that are clear, practical, and beginner-friendly.
GEO: Getting Found When AI Answers the Questions
AI is answering your customers’ questions. Is your content in the room? A plain-English guide to Generative Engine Optimization for small businesses, nonprofits, and schools.
Keeping Your Walled Garden Flourishing Yet Accessible
Good SEO isn’t just about rankings. It’s your best defence against a walled garden. Here’s how to keep your content findable, citable, and yours.
Social Entrepreneur or SEO?
SEO education as social entrepreneurship: How teaching digital visibility becomes about building resilience, accessibility, and independence. A shift from tactics to empowerment.
SEO Beyond the Website: Discoverability for Podcasts, Videos, Newsletters, and Voice Search
If SEO is about being found, then it can no longer be limited to web pages alone. Podcasts, videos, newsletters, and voice assistants are there too.
Human-Based SEO: Why the Future of Search Is Human
Zero-click searches are changing SEO. Discover why Human-Based SEO Consulting focuses on citations, reputation, and business results – not just rankings.
The Power of the Simple Website
It’s easy to get caught up in the hype. But that’s the empty calories of the web, distracting your visitors and bogging down your website.
What is the Best Tool for SEO?
The best SEO tool is simply authentic, structured content that solves a user’s problem. Tools like Semrush or AI are there to help you find solutions faster.
Stunning SEO Insights: Your Guide for the Next 12 Months
This is a wrap-up of the podcasts I made with Rob Cairns this year. I hope you find the SEO tips useful!
Aligning SEO, Social Media & Your Website for the Year Ahead
Your SEO, social media, and website aren’t three separate things anymore. They’re one system. Here’s what matters now for the year ahead.
Automatic SEO: Not a Shortcut, a Survival Strategy
If you’re still doing keyword research manually, generating schema markup by hand, and treating SEO like it’s 2015, you’re actively falling behind.
All SEO Is Off-Page SEO Now. Here’s Why.
The growing dominance of AI-generated answers and zero-click searches is reshaping SEO. Social Media, and other Off-Page SEO techniques can help you.
The SEO Content Framework: Or, How I Learned to Stop Worrying and Love Structure
Here is a simple, 3-step framework so you can start making sense of your SEO content creation.
How Your Small Business Can Use Social Media, SEO, and WordPress to Drive Growth
Learn how to convert Social engagement into sales with this easy WordPress strategy. Build conversations, create SEO content, and optimize for conversions.
Which SEO Tactics We Should Not Employ
Discover which SEO tactics to avoid! From keyword stuffing to ignoring social and Bing, and learn how to build trust, value, and clarity in your SEO strategy.
Local SEO and Geo-Targeting: HOW TO BE FOUND Where It Matters Most
Boost your local business visibility with Local SEO and geo-targeting strategies. Reach nearby customers, improve search rankings, and drive more foot traffic.
Content Chunking for AI Search: Get Found by People AND Robots
SEO is changing fast. It’s not dead, and it’s not GEO. SEO is still about people finding your content. But how? Read on!
A Simple Prompt System for SEO Keyword Research
Want to prompt smarter? Try this simple 6-step system, It helps you compete without big budgets or expensive software.
Step-by-Step SEO Reporting Process
Step‑by‑step guide to creating effective SEO reports. They may seem scary and time-consuming, but so are most things that matter.
Most Businesses Still Don’t Realise Why Their Website Isn’t Showing Up Everywhere Online
SEO is evolving. Learn how to build visibility, authority, and trust so you’re found in AI-driven search.
Are We Still Building Bridges? The Truth About Linkbuilding Today
Is linkbuilding still worth it in 2025? How does AI change the game? Link quality and relevance matter more than ever.
Boost Your SEO and AI Visibility with User-Generated Content
Want your content to appear in AI Overviews and ChatGPT, at the same time boosting your SEO? Here’s how to set up your GEO campaigns.
Your Great Grandparents Could Write AI Prompts
Discover how effective AI prompting mirrors screenwriting, recipe creation, and SEO. Use the 5 Ws and 1 H framework for better results.
Website Performance Beyond the CMS: SEO, UX, and the Invisible Impact
Discover how mobile usability, UX, structured data, and conversions impact your SEO—beyond just speed and CMS choice.
New, Free, Now! How AI Can Get Us to Click Again
Why don’t we click AI links like Google results? AI often hides its sources. See how trust and transparency can shape what we click.
Beyond Algorithms: Using AI to Enhance Audience-First SEO
Practical tips for combining AI and SEO to create content that serves your audience and boosts search rankings. AI supports you, it doesn’t replace you.
SEO & Artificial Intelligence (AI) – Foundation Course
Basic Course SEO & AI: How to Use Artificial Intelligence for Keyword Research, Content Creation, and GEO Strategies – Practical and Beginner-Friendly.
Comparison of B2B and B2C SEO Strategies
Comparing B2B and B2C SEO strategies using practical examples from the logistics (B2B) and homeopathy (B2C) sectors.
All SEO is Off-Page SEO. Fight Me.
Explore why traditional on-page SEO is no longer the center of search visibility—learn how AI, zero-click searches, and social platforms are redefining how we get found online.
Navigating AI-Driven SEO
Stay ahead in SEO with actionable tips for optimizing JavaScript-heavy websites, enhancing accessibility, and boosting visibility in AI-driven search.
Boost Your Visibility in Search and AI Search LLMs
Leverage AI for efficiency while maintaining the human touch that makes your content engaging and valuable. #EntityBasedSEO
Sustainable Success: Insights on SEO and Social Media
Work smarter! Let Social Media and SEO leverage each other to improve your visibility and conversions.
Are We There Yet? Understanding the SEO Journey
How long does SEO take? Discover the key factors that influence SEO timelines, and learn what to expect for ranking improvements.
The Power of Dialogue in Online Marketing: From SEO to Social Media
Conversational SEO optimizes content for natural language and dialogue, mirroring conversations. It emphasizes user intent to align with current search trends.
Stop Worrying About Duplicate Content
Learn to distinguish between harmful and beneficial content duplication, and why reaching your audience across platforms matters more than ever.
Understanding User Intent and Needs in a Target Group
Discover how understanding user intent within different target audience segments can optimize your SEO and content strategy for better engagement.
How to Structure Your Website with Keywords
Discover how to transform keywords from simple search terms into a strategic website structure. SEO goes beyond traditional keyword matching. Find out more!
The Best Website Platform for SEO: Does the Platform Matter?
Which website platform is the best for SEO? Should you use a CMS or build a static site? Does it matter? Find out more in this article.
Why is SEO Important? A Comprehensive Guide
This comprehensive guide will help you understand modern SEO practices and their importance for your website’s success.
Local SEO: Boosting Online Visibility for Small Businesses and Non-Profits
Local SEO helps businesses stand out in their community, attract nearby customers, and compete effectively against larger companies in local search results. Find out more!
Linkbuilding: Creating Content That Naturally Attracts Links
Learn how to generate high-quality backlinks by creating content that attracts industry website owners. Discover why useful content and a fresh perspective can enhance your link-building efforts.
The Evolution of Brand Promise: From Fantasy to Reality
Brands are important, but today, the importance of experience is replacing the importance of brands. How does this impact your SEO and Social Media?
SEO and Accessibility: The Importance for Online Shops
Discover how making your eCommerce site accessible not only broadens your customer base but also improves user experience, leading to higher conversion rates.
SEO is now Search Xperience Optimization
Branding = Experience = Search Success. Learn how memorable brand experiences create natural discoverability across platforms, transforming traditional SEO into holistic search optimization.
Will AI Replace Search Engines? The Future of Search
Discover how AI is reshaping search. Learn why 50% of users are switching to AI tools and how to optimize your SEO strategy for both AI and traditional search.
The Case of the Keyword Chasm
Private Eye Sid “Keywords” Callahan takes on the case of the missing keywords. Can he fill the keyword gap in time?
Will Artificial Intelligence Replace Search Engines for SEO?
Discover how AI is reshaping online search and what it means for users and businesses.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
The Algorithmic Audience: Writing for Humans in a Machine-Driven World
Content creators face a unique challenge: crafting material that resonates with human readers while also gaining visibility through algorithmic distribution systems.
Optimize Your Content: Integrating SEO Keyword Density and Writing Word Frequency Strategies
Merging SEO keyword density and writing word frequency can elevate your content strategy. Discover how to write articles that rank and resonate well!
SEO for Kids: How to Find Things Online
There’s a book called “SEO for Dummies.” But you’re not a dummy. This article explains why it’s so important for kids to learn how to find things.
EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
What is the Accessibility Improvement Act (BFSG) – Who Does it Affect?
Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?
Bing SEO: An Essential Guide for Your Small Business, Nonprofit, or School
Are you getting all the web traffic you deserve? Don’t ignore Bing. Google is great, but another 10% of the search engine market share exists. Find out more!
How You Can Conduct a Free Website SEO Audit
An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!
Can I Vlog Instead of Writing Blog Posts?
Want to be visible online? You need content. Content is queen. Which is the better content, a blog or a vlog? I look into both pros and cons. Check it out!
Dusting Off Those College Writing Lessons to Improve Your Blogging
Most of us have forgotten the writing principles taught in college. Revisit the 3-step structure and create engaging, well-organized articles.
Local SEO for Brick-and-Mortar Businesses in the E-commerce Age
Discover the power of local SEO. Boost your online visibility, increase local traffic, and drive growth. Local SEO gives small businesses a big reach!
Google Shuts Down Free Websites
What Do You Need to Do? The free websites generated through the Google Business Profile have been shut down. Find out more!
Don’t Let Your Message Get Lost: The Power of Repetition for Your Website
Attention spans online are shorter than ever. But fear not – repetition is your website’s secret weapon. And Google doesn’t consider duplicate content as spam.
The Future of SEO and Emerging Technologies
Unlocking SEO’s Future: AI, Voice, and the Metaverse. Stay ahead of the SEO curve with emerging tech.
Accessibility and SEO: A Powerful Duo for Your Online Marketing Success
Whether you’re a small business owner or a student building your online marketing toolkit, understanding accessibility and SEO is a powerful move.
What is a Landing Page, Why is it Important, and Why it Isn’t Your Homepage
A landing page is the most important page on your website for lead generation and sales. Do you have one?
Circle to Search – Find Products via Pictures
Circle to search from Google offers an easy way to find information while you’re on your smartphone. Imagine that!
The Monty Hall Problem and Other SEO Logic Traps: Behind Which Door is Your Keyword?
Monty Hall Paradox? Logical thinking in SEO = ditching gut feelings & embracing data. Analyse, research, and prioritise. Build a sustainable strategy based on facts, not fads.
The End of Page 1 Ranking: Google Continuous Scrolling and SEO
Once just for mobile search, Google’s Endless Scrolling has now arrived on desktop. How does this effect your SEO?
Lead Generation and Recruitment Made Easy with Social Media
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Avoid Duplicate Content: ChatGPT vs. Gemini and Why It Matters for SEO
How much duplicate content do ChatGPT and BARD create, and how can this affect your website’s SEO?
Beyond Backlinks and SEO: The Underrated Benefits of Guest Blogging
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
How Do I Take Photos For My eCommerce Store Listings?
Don’t bog down your online shop with photos that are too large. Find out how to keep your site fast and lean!
How eCommerce Supercharges Your Small Business SEO
People shouldn’t need a detective to find your business. Being seen is core to SEO, and eCommerce can help!
Web Presence and Social Media Marketing Mastery
How can you quickly learn social media marketing and website creation in 4 hours?
Using Keywords Everywhere Extension to Easily Support Your SEO with ChatGPT AI
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Why Having a Native English Speaker is Important for Your SEO
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
SEO Online Training: Learn Search Engine Optimisation
Improve the visibility of your company, discover untapped potential and learn to unleash its benefits!
Google and Twitter Changes Effecting Organic SEO
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
What is YMYL Content and How Does it Affect Your SEO?
YMYL stands for “Your Money or Your Life,” and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How the KAKADU Principle Can Up Your Content Marketing Game
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
Google Wants to E-E-A-T Your Content: Make it Delicious
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Video Marketing SEO: 7 Tips for Optimising Your Video Content for Search Engines and Social Media
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
How to Optimise Your Website for Voice Search
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
Not Your Father’s Keyword Strategy
In this post, I suggest a radical new keyword strategy. But first, a little overview about keywords and keyword strategy.
Hungry for Some SEO Tips? Here’s an SEO Appetizer for Your Business
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
What is a Spam Score for Backlinks?
SEO can take a lot of time, so don’t let all your hard work be for nothing because of a few toxic spam links. Find out what you can do!
The New AI Search. How Should I Adapt my SEO Strategy?
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
Ranking Problems? HTML Can Help Improve Your SEO
HTML makes our websites more accessible. HTML helps search engines process the information on our websites. Long story short, SEO needs HTML. Find out how!
9 Simple Tips to Help You Get Your Website’s Pages Indexed Faster
How can you get your web pages indexed by Google and Bing quickly? That’s a common question and I have 9 answers that may help you.
How Your Small Business Can Use AI for Big SEO Wins
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
23 Things You Can Do Now to Improve Your Online Marketing
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
The Google Helpful Content Update
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!
The Target Audience You’ve Forgotten to Create Content for is Actually Your Most Important Audience
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
Keyword Cannibalism: How to Stop Eating Your Own Ranking
Are similar pages on your site ranking #1 and #7? You may have Keyword Cannibals rampant on your website. What are they and how can you stop them?
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Why Duplicate Content is a Good Thing. Yes. Duplicate Content is a Good Thing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
Why are Keywords the Key to Understanding Your Customers?
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
I Recently Joined SEO Anonymous
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
1 Easy Way You Can Make Your Social Media Posts More Creative
It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.
How To Get On To The First Page of Google and Other Things We Want But Don’t Need
I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.
TechTalk #3 Using Google Fonts on Your Website
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
TechTalk #2: Optimising Your Website for Page Speed
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered!
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered! 6 SEO Tips from Bridget Willard and myself. Read on and check out the video – here or on YouTube.
Avoid the Risk! Get the Best Free SEO Tool Available AND You Get a Free Website
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
A Customer Called with a Question. What Happened Next was Incredible!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
Storytelling, Characters, and Content Marketing — It’s All Real
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
SEO Mini-golf Summer Rules
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
Be an SEO Expert in One Day
Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.
Bring Savvy Consumers to Your Website with Specific Keywords. Define the Conversation on Your Terms.
Should you use broad keywords or specific keywords on your business website? What if someone comes to your site for the wrong reasons? Keep reading.
Expecting Visitors? It’s Going to Get Messy
The layout, structure, purpose, and content of our website need to be regularly updated and analyzed, as do the activities and needs of our visitors. It can feel messy. It can feel exhausting. You do this to your wardrobe almost daily though, so don’t neglect your website.
The 5 Things You Can Do to Improve Your Website for Free
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
eCommerce is Not an Online Shop
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
SEO – Build It and They Might Come
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
People Visit Your Site for 90 Seconds
“What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.
Why is SEO Important?
One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?