A landing page is the most important page on your website for lead generation and sales. Do you have one?
Search Engine Optimisation – Get Yourself Found!
SEO Gets Your Website in Front of People. Search Engine Optimization takes a website built by people and makes it easily consumable for search engines.
If you offer the solution to someone’s problem, but they have not heard of you, SEO gets your name in front of them. Best of all, SEO is free to do! Use the many free tools Google offers to get yourself found by people who want what you have to offer. Looking for some training or support? Contact me, purchase my book, or register for one of our online classes.
Monty Hall Paradox? Logical thinking in SEO = ditching gut feelings & embracing data. Analyse, research, and prioritise. Build a sustainable strategy based on facts, not fads.
Once just for mobile search, Google’s Endless Scrolling has now arrived on desktop. How does this effect SEO?
Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
How much duplicate content do ChatGPT and BARD create, and how can this affect your website’s SEO?
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
People shouldn’t need a detective to find your business. Being seen is core to SEO, and eCommerce can help!
How can you quickly learn social media marketing and website creation in 4 hours?
Getting the prompts right is one of the more difficult parts of using ChatGPT. Here is an easy way to use Keywords Everywhere to help.
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Improve the visibility of your company, discover untapped potential and learn to unleash its benefits!
If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!
YMYL stands for “Your Money or Your Life,” and refers to content that can significantly impact our well-being. Discover how YMYL can influence and help improve your SEO.
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
In this post, I suggest a radical new keyword strategy. But first, a little overview about keywords and keyword strategy.
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
SEO can take a lot of time, so don’t let all your hard work be for nothing because of a few toxic spam links. Find out what you can do!
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
HTML makes our websites more accessible. HTML helps search engines process the information on our websites. Long story short, SEO needs HTML. Find out how!
How can you get your web pages indexed by Google and Bing quickly? That’s a common question and I have 9 answers that may help you.
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
Cater a Wedding for 100 People Without Using a Food Processor or Build a Website Using Only HTML and CSS
Learning how a tool works is just as important as using it. Building a website with page builders doesn’t offer you the “why” and “how” that writing HTML does. Find out more!
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
Are similar pages on your site ranking #1 and #7? You may have Keyword Cannibals rampant on your website. What are they and how can you stop them?
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.
I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered! 6 SEO Tips from Bridget Willard and myself. Read on and check out the video – here or on YouTube.
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
Bring Savvy Consumers to Your Website with Specific Keywords. Define the Conversation on Your Terms.
Should you use broad keywords or specific keywords on your business website? What if someone comes to your site for the wrong reasons? Keep reading.
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?