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Artificial Intelligence and Online Marketing

Artificial Intelligence is becoming an important tool for online marketing in small businesses, nonprofits, and schools. Why? AI personalizes engagement, streamlines operations, and provides data insights.

Using AI in your marketing mix has benefits such as personalized content and automated tasks. However, there are challenges, such as additional costs and potential privacy issues. Using AI tools in a balanced way helps create effective and ethical online marketing strategies.

Unsure where to start? Start here: Use AI to Help start from scratch, Extend what you’ve started, and Edit what you’ve created.

Here are some additional sources which are also very helpful for getting started: What is AI literacy? | Free Online AI Inro |AI Learning Materials |How web practitioners think about AI. | The AI Handbook: Resources and tools to help marketers get started | Introduction to Generative AI Learning Path

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Using AI-Generated Content on Your Website

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    Why Marketing Hygiene is so Important to Your Clients and Your Processes

      Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

      Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.