Marketing Hygiene Matters but Can People and Search Agents Read Your Website?
Free GreenGeeks webinar: How site accessibility drives AI-readability and SEO together – plus quick audit steps to cut your carbon footprint.
Accessibility – an Accessible Website is a Useful Website
The goal of online accessibility is to remove barriers and provide equal access to information and services for all users, regardless of their abilities. This includes, for example, making websites usable for individuals with visual, auditory, motor, cognitive, or other impairments. Responsive websites are one example of how we try to make things accessible. Alt Tags for images is another; but we have a long way to go. Accessibility also means access to the tools and conversations around tech. It means participation too.
WordPress Accessibility Plugin Recommendation: I have tried out many WordPress plugins that allow the website visitor to adjust the site’s contrast, font size, links etc. It was also important that it can be used in English or German – or other languages. Not an easy task. I finally found this plugin, which I am using on my own website and those of clients. It is a free plugin and I recommend you try it out.
AccessYes Accessibility Widget for ADA, EAA & WCAG Readiness
Clean SEO Marketing for Improved AI Search
Keep your marketing clean and consistent, and both people and AI will trust you more.
Marketing Hygiene: The SEO Framework Built to Last
Sustainable SEO builds trust as a competitive moat. By leveraging E-E-A-T, you protect rankings, reduce volatility, and make your brand harder to outrank.
Let’s Quickly Talk About Senior-Friendly Apps
Technology is a tool. If it doesn’t fit the hand, blame the designer, not the hand. Let’s talk about Smart Seniors and better app design.
Social Entrepreneur or SEO?
SEO education as social entrepreneurship: How teaching digital visibility becomes about building resilience, accessibility, and independence. A shift from tactics to empowerment.
The Power of the Simple Website
It’s easy to get caught up in the hype. But that’s the empty calories of the web, distracting your visitors and bogging down your website.
Are We Still Building Bridges? The Truth About Linkbuilding Today
Is linkbuilding still worth it in 2025? How does AI change the game? Link quality and relevance matter more than ever.
Marketing Hygiene Explained: Keeping Your Strategy Clean, Sustainable, and Effective
What is Marketing Hygiene and how can you benefit from it to improve the sustainabilty of your business?
Beyond the Website: Building Digital Trust in an AI-First World
Discover how to build digital trust beyond your website. Authentic, accessible content builds authority across social media, AI summaries, and off-page presence.
Optimizing JavaScript-Heavy Websites for Accessibility and AI Search Visibility – with Actionable Tips
Learn practical techniques for optimizing JavaScript-heavy websites to boost both accessibility and AI search visibility.
SEO and Accessibility: The Importance for Online Shops
Discover how making your eCommerce site accessible not only broadens your customer base but also improves user experience, leading to higher conversion rates.
SEO is now Search Xperience Optimization
Branding = Experience = Search Success. Learn how memorable brand experiences create natural discoverability across platforms, transforming traditional SEO into holistic search optimization.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
EZ Website Optimization for Small Businesses and Nonprofits
Maximize your website’s potential! Learn how to drive more traffic, improve user experience, and boost conversions.
What is the Accessibility Improvement Act (BFSG) – Who Does it Affect?
Is your website fully accessible? Starting June 2025, an accessible website will be legally required. Is your website affected?
How You Can Conduct a Free Website SEO Audit
An SEO audit looks for errors that prevent your site from being found. If you would like to improve your website, you should conduct an audit. Here’s how!
Accessibility and SEO: A Powerful Duo for Your Online Marketing Success
Whether you’re a small business owner or a student building your online marketing toolkit, understanding accessibility and SEO is a powerful move.
Your Website has 3 to 10 Seconds to Make a Good First Impression
The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
How to Optimise Your Website for Voice Search
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
Improve Your Website With Only 4 Essential Elements
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
What Does Hygiene and Sustainability Have to Do with Marketing?
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
We Need to Have a Different Conversation About Seniors and Technology #DigiBlogChat
Who is a “senior” and who is not? Our access to technology is dependant on other demographics than age. Usually it’s about money, education, and access to the internet.
Grandparents Can Code Too
The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.
Working as a Senior in Our Digital Economy
The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
The Internet is Not Free
CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.
Everyone Deserves a Good Website
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
Are We Failing HTML 101?
Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.
The Digital 1%
Information, education, and the quality of life we take for granted and enjoy through tech – how might that change going forward?
See Jack Code. See Jane Code. Code Kids Code!
To prosper in our digital world, to participate in its development, coding skills will be of great importance.
Responsive Design is Accessible Design
A responsive website means creating flexible, fluid and adaptive Web sites. It also means creating websites that are accessible to everyone.
The Challenge of Mobile in Effective Communication
Whether people see our content and respond to it is as much a matter of our understanding their goals as it is understanding their context.
If Content is King, what is Queen?
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.