The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
Accessibility – an Accessible Website is a Useful Website
The goal of online accessibility is to remove barriers and provide equal access to information and services for all users, regardless of their abilities. This includes, for example, making websites usable for individuals with visual, auditory, motor, cognitive, or other impairments. Responsive websites are one example of how we try to make things accessible. Alt Tags for images is another; but we have a long way to go. Accessibility also means access to the tools and conversations around tech. It means participation too.
Want to be found locally? Use Google Business Profile and local keywords. Want to be found over Voice Search? Take a more conversational tone.
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Who is a “senior” and who is not? Our access to technology is dependant on other demographics than age. Usually it’s about money, education, and access to the internet.
The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.
The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
Learning, understanding, and correctly writing HTML is important not only for yourself but for others. If you build something that does not work, it will be difficult for anyone to use. If something goes wrong in your website, it’s important that you are able to fix it.
Information, education, and the quality of life we take for granted and enjoy through tech – how might that change going forward?
To prosper in our digital world, to participate in its development, coding skills will be of great importance.
A responsive website means creating flexible, fluid and adaptive Web sites. It also means creating websites that are accessible to everyone.
Whether people see our content and respond to it is as much a matter of our understanding their goals as it is understanding their context.
Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.