SEO Gets Your Website in Front of People. Kick it Up a Notch!
Search Engine Optimisation takes a website built by people and makes it easily consumable for search engines.
If you offer the solution to someone’s problem, but they have not heard of you, SEO gets your name in front of them.
Is your target audience English-speaking? As a native English speaker, content creator, and search specialist, I can help you!
SEO is now Search Xperience Optimization
The core takeaway for online marketers is that SEO is becoming (even) more holistic and user-centric. Success requires thinking beyond traditional search engine rankings to create comprehensive digital experiences that resonate across multiple platforms and formats. Stop beingGoogle centric!
Will AI Replace Search Engines? The Future of Search
The emergence of AI in search isn’t marking the end of traditional search engines, but rather the beginning of a new era in digital discovery. Success in this evolving landscape requires adapting to AI and traditional search patterns while delivering valuable, well-structured content to users.
SEO All You Need to Know: Get Yourself and Your Website Found!
A 7-Step Beginner’s Guide to Basic Search Engine Optimisation
(2022 / 6th Edition! 11/2024)
My SEO course book is intended for those starting their search journey. SEO is an essential component of your online marketing strategy.
Paperback and eBook.
Auch auf Deutsch erhältlich!
Looking for SEO training or support? Bettina Heuser and I offer online SEO coaching in English and German.
Contact us Today
Why SEO is so Important:
+ If people can’t find you, they can’t buy anything from you
+ SEO matches the intent of searchers with the intent of your WordPress website
+ Your website can be found and used by customers while you are away from the office
+ SEO improves the credibility and trust of your online brand
+ SEO is extremely cost-efficient
+ SEO works best with native language content
Why are Keywords the Key to Understanding Your Customers?
Keyword research provides you with specific search data that you can use to answer questions like:
- + What are people searching for?
- + How many people are looking for it?
- + In what format do they want this information?
- + In what language are they searching?
Frequently Asked Questions
Audit your site to improve the technical and on-page optimisation to make your site as search engine friendly as possible. Learn basic SEO with a coaching course. Incorporate Google and Bing PPC ads, adding strategic keywords to your content, the creation of content hubs. Fine-tune your sitemaps and website speed.
The creation of backlinks from other websites can improve the overall visibility and authority of your website in the eyes of search engines. Off-page optimisation of your social media, together with your Google Business Profile and Bing Places accounts also help improve your SEO score by making you more visible.
SEO is a long game. You’ll need to invest time and patience. There are many contributing factors, so it is hard to determine exactly how long it will take to see results. You should begin to see improvements in your ranking starting in the second to third month. Learn how to improve your SEO today!
Don’t focus on any one search engine. Focus on what people want.
Three things are important for your SEO: Good Content. Page Experience. Relevant and Helpful Links.
Content: Helpful, relevant content that makes decisions customers need to make easier.
Page Experience: A good experience is remembered — also a bad one. If getting it is easier, people will choose a poorer product over a better one. Make sure the UX is simple and good.
Links: Not just any links. Links that support the first two things. Citations. Links with authority. People you know and who know your brand builds brand loyalty and trust.
SEO Takes Time. Don’t wait. The year is slipping away …
How much of the year remains? This much: (Thanks to Andrew Hoyer for his nifty Year Remaining plugin!)
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