
SEO Gets Your Website in Front of People. Kick it Up a Notch!
Search Engine Optimisation takes a website built by people and makes it consumable for KI and search engines.
If you offer the solution to someone’s problem, but they haven’t heard of you, SEO gets you in front of them.
Is your target audience English-speaking? As a native English speaker, content creator, and seo specialist, I can help!
SEO is now Search Xperience Optimization
The core takeaway for online marketers is that SEO is becoming (even) more holistic and user-centric. Success requires thinking beyond traditional search engine rankings to create comprehensive digital experiences that resonate across multiple platforms and formats. Stop beingGoogle centric!
Will AI Replace Search Engines? The Future of Search
The emergence of AI in search isn’t marking the end of traditional search engines, but rather the beginning of a new era in digital discovery. Success in this evolving landscape requires adapting to AI and traditional search patterns while delivering valuable, well-structured content to users.
SEO All You Need to Know: Get Yourself and Your Website Found!
A 7-Step Beginner’s Guide to Basic Search Engine Optimisation
(7th Edition! 7/2025)
My SEO course book is intended for those starting their search journey. SEO is an essential component of your online marketing strategy.
Paperback and eBook.
Auch auf Deutsch erhältlich!


Looking for SEO training or support? Bettina Heuser and I offer online SEO coaching in English and German.
Contact us Today

Why SEO is so Important:
+ If people can’t find you, they can’t buy anything from you
+ SEO matches the intent of searchers with the intent of your WordPress website
+ Your website can be found and used by customers while you are away from the office
+ SEO improves the credibility and trust of your online brand
+ SEO is extremely cost-efficient
+ SEO works best with native language content

Why are Keywords the Key to Understanding Your Customers?
Keyword research provides you with specific search data that you can use to answer questions like:
- What are people searching for?
- How many people are looking for it?
- In what format do they want this information?
- In what language are they searching?
Frequently Asked Questions
How can I improve my search engine rankings?
Why is it important to get other websites linking to my website?
When will my website start seeing measurable results?
Which is the best search engine to use? Google or Bing?
Three things are important for your SEO: Good Content. Page Experience. Relevant and Helpful Links.
Content: Helpful, relevant content that makes decisions customers need to make easier.
Page Experience: A good experience is remembered — also a bad one. If getting it is easier, people will choose a poorer product over a better one. Make sure the UX is simple and good.
Links: Not just any links. Links that support the first two things. Citations. Links with authority. People you know and who know your brand builds brand loyalty and trust.
SEO Takes Time. Don’t wait. The year is slipping away …
How much of the year remains? This much: (Thanks to Andrew Hoyer for his nifty Year Remaining plugin!)
[year_remaining]


