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Web Presence and Social Media Marketing Mastery

    Last Updated on July 1, 2024

    Agile Teaching for the Win – Thanks to WordPress and Your Favourite Social Media Platform

    I have a two day online marketing course scheduled. Day one is social media marketing. Day two is website creation. Then the two days had to be condensed into one day.

    Half the class wanted to build a website, and the other half wanted to work on social media marketing. So, I came up with this course that combines the two.

    Content credentials Generated with AI ∙ October 4, 2023 at 8:08 PM

    Course Duration: Half-Day (4.5 hours)

    Course Description:

    In this intensive half-day course, you will learn the fundamentals of creating a professional website and crafting an effective social media marketing campaign.

    This course should help equip you with the essential skills to establish a strong online presence (website) and drive engagement (social media). It also can’t hurt your SEO. Wink wink.


    Session 1: Building Your Website (1.5 hours)

    • Introduction to website essentials
    • Choosing a domain name and hosting provider
    • Setting up a basic website with a website builder (we’ll use WordPress)
    • Customizing website page (focus is a one pager – landing page)
    • Incorporating multimedia elements (images, videos)

    Session 2: Designing Your Website (1 hour)

    • Web design and structure principles
    • Selecting color schemes and fonts
    • Creating engaging content
    • Adding call-to-action elements
    • Integrating social media icons and links

    Session 3: Social Media Marketing (1.5 hours)

    • Understanding the importance of social media for businesses
    • Identifying target audiences and platforms
    • Crafting a social media strategy
    • Creating engaging content for social media
    • Scheduling and automation tools
    • Measuring and analyzing campaign performance

    Session 4: Integrating Your Website and Social Media (30 minutes)

    • Embedding social media feeds on your website
    • Promoting website content through social media (intro to blogging and SEO)
    • Encouraging social sharing and engagement

    Course Materials (optional):

    • Course workbook with exercises and checklists
    • Access to recommended website builders and social media management tools
    • Resource list of additional learning materials and references

    By the end of this half-day course, participants will have the skills and knowledge to create a basic website and kickstart a social media marketing campaign.

    They will be ready to establish and grow their online presence, connect with their target audience, and drive business in the digital world.

    Content credentials

    Image Content credentials: Post Image Generated with Bing Image Creator AI ∙ October 4, 2023 at 8:08 PM