Why is SEO Important?
If you have a website, you probably want people to find it. In terms of sheer volume, this is like trying to find that PDF you saved on one of the DVDs in your collection of 250 billion. Search Engine Optimization, SEO, deals with getting your website as high as possible in the result lists of search engines. For that to happen, two things need to be taken into consideration: User Intent (what exactly is the person searching for), and Page Quality (how well is the web page providing the information that is being sought).
When the average visitor spends 90 seconds on a web page, engaging, relevant, and consistent website content is not nice to have – it is a necessity.
How Can I Help Search Engines Find my Site?
Factors which can assist a Search Engine to deliver YOUR website to the list of results are as follows:
Relevance: how closely is the content of your page to the intent of the user who made the search query?
Authority: is your page or domain a popular authority? are you a valid source of information?
Scope and Utility: does your page recognize the intent of the user?
Page Presentation: is your website professional looking, organised, and thorough?
Market: is your website relevant to the specific region of the user’s search query?
Language: is your website related to the market and query?
Location: is your website suitable to the users location requirement or search?
Freshness: much like relevance – is your website offering up to date content?
Google Analytics to the Rescue!
Google Analytics insights are also invaluable for evaluating your SEO. The platform helps answer a number of questions, such as how users find and interact with your website:
- + How much search traffic is your site getting?
- + Which of your landing pages receives the most visitors?
- + What search queries are visitors using to get to your website?
- + What is your website’s bounce rate for visitors from different sources?
Using Google Analytics
The best reason to use Google Analytics, is that is it free, it is easy to implement, and it connects seamlessly with all other Google products including Google Ads, Search Console, and Data Studio. It is one of the most important and basic tools for the creation and analysis of a website. Google Analytics is one of the top analysis tools and covers all SEO relevant factors.
Your benefits at a glance:
- + Set and measure your goals
- + See where your visitors are coming from
- + Install Google Analytics in any website, with a plugin or without any coding experience
SEO and Google Analytics Pricing
I’d be happy to set up and manage your SEO and your Google Analytics. I charge a minor, monthly support fee for managing existing websites. Setting up or Auditing your Website SEO and Analytics is dependant on the size of your website.
- + Monthly Basic support fee: 250,00
- + Monthly Intermediate support fee: 500,00
- + Monthly Advanced support fee: 750,00
- + Monthly Custom support fee: Let’s talk!
Let’s Schedule a Call
“Warren Laine-Naida Digital Consulting stands for competence, professionalism, and reliability. In addition, I feel understood and picked up in the conversation with Warren, as well as in the implementation of my concerns in the areas of website optimization, SEO, and online marketing. There is still a lot for me to learn in Digital Thinking… here I am at the right address, which I recommend with conviction! I look forward to further collaboration.”Kerstin Kleber, LIfe Coaching, Oldenburg