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SEO

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Why are Keywords the Key to Understanding Your Customers?

    SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.

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    Why Marketing Hygiene is so Important to Your Clients and Your Processes

      Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

      Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

      I Recently Joined SEO Anonymous image

      I Recently Joined SEO Anonymous

        Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

        Warren Laine-Naida eating pizza for SEO social media image post

        1 Easy Way You Can Make Your Social Media Posts More Creative

          It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.

          Warren Laine-Naida SEO first page of Google Cheese store window photo

          How To Get On To The First Page of Google and Other Things We Want But Don’t Need

            I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

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            TechTalk #3 Using Google Fonts on Your Website

              Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

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              SEO Mini-golf Summer Rules

                I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

                Warren Laine-Naida Be an SEO Pro in One Day

                Be an SEO Expert in One Day

                  Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.

                  5 free things ou can do to improve your website without an agency

                  The 5 Things You Can Do to Improve Your Website for Free

                    We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

                    Semantic HTML How to Build Anything

                    Learn About HTML in 5 Steps

                      Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.

                      Voice Content and Voice Search August 2020

                      Voice Search: No Rest for the Wicked

                        Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                        The Customer Journey is Just Like Your Own

                        All Aboard the Customer Journey

                          Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                          2017/01 A Real Game Changer

                          A Real Game Changer

                            What do we mean when we say “Mobile First” and do we still need to say it?

                            Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly.Read More »A Real Game Changer

                            2016/01 Mobile First

                            Mobile First

                              Creating a mobile version of your website first

                              While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more about Mobile First … Read More »Mobile First

                              2015/11 People Visit Your Site for 90 Seconds

                              People Visit Your Site for 90 Seconds

                                “What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.  

                                2015/10 Planning a Successful Web Relaunch

                                Making a Good First Impression

                                  Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?

                                  2015/05 Why is SEO Important?

                                  Why is SEO Important?

                                    One of the most important elements to understanding SEO and search rankings is feeling empathy for (understanding) your audience. Why are they on your page? What were they looking for?