2018/11 Buzzwords and our Digital Discourse

2018/11 Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – but it was mostly an 80-20 life. Every generation has it’s buzzwords but over the last few years it is almost as if we require a daily sync-up to know what anyone is talking about. Read more

2018/10 Content Marketing – Trending Since 1732

2018/10 Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native AdvertisingInternet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-HealthMicro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at least 1732 when Benjamin Franklin published his Poor Richard’s Almanack with the goal of promoting his printing business. Read more

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY do you need the cake, WHO will eat the cake, WHAT is the purpose of the cake, HOW does it serve a function, WHEN will it be eaten, and WHERE will it be served? Grab a coffee, get together with your stakeholders and start with the 6Ws. Read more

2017/01 A Real Game Changer

2017/01 A Real Game Changer

Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly. Read more

2015/11 People Visit Your Site for 90 Seconds

Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to continue moving forward – or give them cause for concern. Read more

2015/09 Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in online marketing, again, are SEO, Social Media, and Mobile, Accessible, content. Read more