2019/06 SEO – Build It and They Might Come
01
June
2019

2019/06 SEO – Build It and They Might Come

When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of data), the ambiguities of human language, flexible location and device usage, and the short-worded […]

2018/11 Buzzwords and our Digital Discourse
06
November
2018

2018/11 Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

2018/10 Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake
01
September
2018

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY […]

2017/01 A Real Game Changer
01
January
2017

2017/01 A Real Game Changer

Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website […]

2016/01 Mobile First
01
January
2016

2016/01 Mobile First

While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more about Mobile First … 

2015/11 People Visit Your Site for 90 Seconds
01
November
2015

2015/11 People Visit Your Site for 90 Seconds

Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to continue moving forward – or give them cause for concern.

2015/10 Planning a Successful Web Relaunch
01
September
2015

2015/09 Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in […]

2015/05 Why is SEO Important?
01
May
2015

2015/05 Why is SEO Important?

We use the internet … a lot. Many of our clients ask us about SEO, and while we are not experts in the field, we have a good grasp on the topic. So, sit back and let us share our knowledge with you (taken from an SEO Workshop)