Marketing Hygiene keeping our desktop clean image
02
July
2022

Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

I Recently Joined SEO Anonymous image
25
June
2022

I Recently Joined SEO Anonymous

Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

Warren Laine-Naida SEO first page of Google Cheese store window photo
12
May
2022

How To Get On To The First Page of Google and Other Things We Want But Don’t Need

I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

https://unsplash.com/@brett_jordan font image
03
May
2022

TechTalk #3 Using Local Google Fonts on Your Website

Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?

waldemar-brandt-unsplash
09
August
2021

SEO Mini-golf Summer Rules

I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

Warren Laine-Naida Be an SEO Pro in One Day
03
May
2021

Be an SEO Expert in One Day

Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.

5 free things ou can do to improve your website without an agency
14
February
2021

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

Semantic HTML How to Build Anything
16
November
2020

Learn About HTML in 5 Steps

Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.

Voice Content and Voice Search August 2020
01
August
2020

Voice Search: No Rest for the Wicked

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

The Customer Journey is Just Like Your Own
01
March
2020

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

2019/06 SEO – Build It and They Might Come
01
June
2019

SEO – Build It and They Might Come

SEM, SEO, SEA … it helps to understand how Search Engine Optimisation (SEO) work When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of […]

2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, […]

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake
01
September
2018

Agile, Waterfall, Adaptive, Pert, Lean … and Cake

Choosing the right tool for your project I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some […]

2017/01 A Real Game Changer
01
January
2017

A Real Game Changer

What do we mean when we say “Mobile First” and do we still need to say it? Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only […]

2016/01 Mobile First
01
January
2016

Mobile First

Creating a mobile version of your website first While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more […]

2015/11 People Visit Your Site for 90 Seconds
01
November
2015

People Visit Your Site for 90 Seconds

Your website is almost always people’s first point of contact Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to […]

2015/10 Planning a Successful Web Relaunch
01
September
2015

Making a Good First Impression

Content, Content, Content No matter how you slice it, people must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the […]

2015/05 Why is SEO Important?
01
May
2015

Why is SEO Important?

Understanding the importance of SEO to your Website This post is from 2015. In fact, it is still sitting in the legacy WordPress “Classic Editor”, now a block. That takes you nack now, doesn’t it? Since writing this post I have dug deeper into SEO. It’s now 2022, and there’s a book too. Read on […]