Last Updated on April 14, 2024
Social Media isn’t a nice-to-have; it’s a must-have. Without social media, your brand will be missing one of the pillars of SEO (hint: it’s not just all about your website). You’ll also lose valuable insight into potential customer behaviors and desires.
Looking for leads? How about new employees? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free. The platforms are free, your words are free. Reach out and connect with someone!
- If you can’t get in front of people, you can’t solve their problems.
- What‘s the best platform to use for my marketing?
- How do I generate leads?
- What is social media – and why is it important for lead generation?
- Why does lead generation work well on social media?
- Key takeaways
Someone once said (it was me) that there is no such thing as digital marketing, social media marketing, seo marketing, or any other marketing you can name; there is only good marketing and bad marketing. Aim for great marketing! Great marketing meets people’s needs.
“It’s really simple: Social is the action, and Media is the platform.”
Bridget Willard bridgetwillard.com
Why Are You Marketing? (About 4.960.000.000 Google Results)
It’s simple: Marketing targets products, finds ideal customers, and grabs their attention. That’s what happens on social media every day. We create and recreate. We are always “on”. Why? To get peple’s attention.
If you can’t get in front of people, you can’t solve their problems.
We market, in order to get people’s attention. Unfortunately, their attention is not free; so we have to work for it. Time is something no one has an abundance of; it’s the only thing we can’t buy any more of too. So we have to work smarter.
To get people’s attention, ensure your marketing clearly focusing on the following 3 questions:
- + What are your customer’s interests and values?
- + What are their problems?
- + How does your product make their lives better?
Why is getting attention so important for our lead generation?
On which channels do you get the most eyes? Where is the most attention paid to your marketing? For many businesses, attention is broken down (in degrees of attention) into the following three silos:
- 1. Social Media (people you are connected with including potential customers and multipliers – members of your online community)
- 2. Email Marketing (people who have given you permission to market to them by giving you their email address)
- 3. Websites (incl. SEO & SEA) (People who necessary know of you – yet – and are searching for the solution to a problem. Also connections via partners or affiliates with whom you have backlinks)
The Power Of Social Media In Recruiting
Social media plays a pivotal role in modern employee recruitment. Don’t ignore it. Social media offers a powerful platform to connect with a vast pool of potential candidates, both actively seeking employment and those passively exploring options. It allows businesses to build employer branding, showcase company culture, and engage with talent in an authentic, personalized manner.
Why You Need to Understand Where Your Customer Is
If you are to get in front of people, it’s necessary to not only know where they are, but how they are.
Look inside and out of what your customers are doing: identify your customer’s pain points and be watchful for any friction in your processes that may slow things down.
That’s a fancy way of saying “know your customer’s colour preference and hand the jacket to them unzipped.”
Where You Should Market for the Best Attention
What‘s the best platform to use for my marketing?
That’s a bad question. A better question is: Where are my potential leads? Where are my customers?
Answer the following questions:
- + Is my target audience here?
- + If so, how do they use this platform?
- + What are they talking about on this platform?
- + Can I use this account to achieve my goals? (in this case, Lead Generation)
How Do I Generate Leads?
Lead Generation is about creating interest – it is about connecting with an engaged customer. That’s it.
“You are out of business if you don’t have a lead.”
Zig Ziglar US Salesman, motivational speaker, author
What is a Lead?
A lead is someone who has given you their contact details because they are interested in your product.
Leads are the result of content that convinces the prospect of your offer. Lead-generating content might be a webinar, a road show, a test drive, or a book.
Leads are normally generated by the marketing department and then handed over to sales.
Very often this happens via a landing page on your website. It can easily happen via social media.
What are Your Landing Pages, and Why are They So Darn Important?
A Landing Page is a page on your website designed to convert visitors into leads. It is meant to attract both organic and paid traffic for a specific set of keywords.
SEO All You Need to Know: A 7-Step Beginner’s Guide to Basic Search Engine Optimisation
What is Social Media – and Why is it Important for Lead Generation?
Social media is probably one of the most radical changes, after print and television, that happened to marketing; it changed marketing by turning it from a monologue into a dialogue.
Social media is a relationship. It’s Free.
People are there, and businesses are there.
Regardless of your business, people listen to and talk with other people on social media. You can generate interest via a tweet just as easily as adding leads to your email lists.
Not interested in Facebook & co?
You can also use Google Business Profile and Bing Places as social media tools. They are free, contribute to your search engine visibility, allow people to rate your business and ask questions …
Sales are made because people talk to each other.
There is no such thing as a 1-click sale. You can’t sell anything without a conversation. Storytelling, as a part of our Content Marketing, is a persuasive type of conversation.
- + Conversations lead to engagement.
- + Engagement leads to interaction.
- + Interactions turn into sales.
Social media provides access to the conversations that people are having.
A successful conversation requires 3 things:
- Something that is of value and interest to each person
- Proximity
- The technology and etiquette to make a connection and have further conversations
Why Does Lead Generation Work Well on Social Media?
The answer lies in the question. Regardless of the platform, people want companies to be authentic and transparent.
Social Media Offers Content
✓ People want shareable content that offers added value.
✓ Social media succeeds only as long as there is content that people want to share.
✓ Don’t be fooled: it‘s your content on social media that‘s the lead generation tool.
Social Media Offers Reach
✓ We spend on average 151 minutes a day on social media (Statista). Two hours plus each day!
✓ You should take another look at the user behaviour of your target group and fully exploit that potential.
Social Media Offers Targeting
✓ In addition to organic posts, your content can be sponsored to further increase reach.
✓ Particularly useful is the Ad targeting feature, which lets you decide who will see your content.
✓ You can use targeting to reach your preferred demographic.
Social Media Offers Interaction
✓ If you want to generate leads, the interaction rate of your community is an important indicator of whether they‘re interested in your content.
✓ With this information, you can create the right content, for the right people, and the right platform.
Social Media Offers Proximity
✓ Social media gives your business the chance to talk about more than your products or services.
✓ Take a more relaxed, less business-like tone. Your content can be more personal.
✓ Social media isn’t a hard sales platform, it’s a people platform.
Social Media Offers Authenticity
✓ Being accessible and personal is important if you‘re to be seen in a positive and trusted light.
✓ Without trust, your lead generation won’t work on social media or anywhere else.
HR meets online marketing – not just for sales
How online marketing experts and HR recruiters can achieve more together in social recruiting. Social recruiting is no longer just a trend, but has established itself as a method in personnel recruitment. https://blog.hootsuite.com/social-recruiting/
Key Takeaways
- + Great Marketing is about meeting people’s needs
- + Social Media is a relationship, so listen
- + People who feel understood trust you more. If they trust you, they will buy from you
- + You can’t help people if you can’t get in front of them
- + There are no one-click sales. You need to have a conversation first
Some Free Courses
- https://skillshop.exceedlms.com/student/collection/648385-digital-marketing
- https://reutersdigitaljournalism.com/?l=en
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