Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]
I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY […]
The third-place win of the German right wing AfD party in the recent election there left many people stunned. Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a […]
Remember life before the internet and mobile devices? Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi? Do you recall not mistaking propaganda for news, or […]
I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity. While you won’t be able to enjoy the excitement of actually being there – touching a old ‚brick‘ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture […]
It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind […]
Thoughts About Social Media and Your Brand ** Interested in social media workshops for the entire team? Together with our partner agency Modern Life Seminars we offer social media workshops tailored to your specific needs, and held at your offices.
No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in […]
Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through various social media platforms.