2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake
01
September
2018

Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY […]

2017/09 (Anti-) Social Media
02
September
2017

(Anti-) Social Media

The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a […]

2017/08 Conversation is King
01
August
2017

Conversation is King

Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or […]

2017/02 Digital Culture 101
02
February
2017

Digital Culture 101

I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture […]

2016/10 Click Me!
01
October
2016

Click Me!

It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind […]

2016/07 Still Unsure About Social Media?
02
July
2016

Still Unsure About Social Media?

Thoughts About Social Media and Your Brand ** Interested in social media workshops for the entire team? Together with our partner agency Modern Life Seminars we offer social media workshops tailored to your specific needs, and held at your offices.

2015/10 Planning a Successful Web Relaunch
01
September
2015

Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in […]

2015/07 Recruiting with Social Media Apps
02
July
2015

Recruiting with Social Media Apps

Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through various social media platforms.