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Why are Keywords the Key to Understanding Your Customers?

    SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.

    Marketing Hygiene keeping our desktop clean image

    Why Marketing Hygiene is so Important to Your Clients and Your Processes

      Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

      Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

      I Recently Joined SEO Anonymous image

      I Recently Joined SEO Anonymous

        Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

        Warren Laine-Naida eating pizza for SEO social media image post

        1 Easy Way You Can Make Your Social Media Posts More Creative

          It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.


          Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

            Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.


            SEO Mini-golf Summer Rules

              I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

              5 free things ou can do to improve your website without an agency

              The 5 Things You Can Do to Improve Your Website for Free

                We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

                3 important things about Social Media for small business

                The 3 Most Important Things About Your Social Media

                  The top three things you need to have on your website

                  Welcome to the second in a new series for Small Businesses, to help you with your Online Marketing! If you would like to find out more, see our real hands-on advice from our Online Marketing book for small businesses! In this week’s post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to consider when using Social Media.

                  Read More »The 3 Most Important Things About Your Social Media
                  Learning Social Success

                  Learning Social Success

                    We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

                    2017/09 (Anti-) Social Media

                    (Anti-) Social Media

                      Are all the tools and access to information making us less prepared and informed?

                      The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a cold shower hit them.  In our always-connected lives, it is very interesting that many people are living in such a bubble.  Read More »(Anti-) Social Media

                      2017/08 Conversation is King

                      Conversation is King

                        Social media-The state of conversation today

                        Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or having friends who had beliefs different from your own?  Then you missed a great breakfast meeting Tuesday with just such people.  Hope you can join us next time.Read More »Conversation is King

                        2017/02 Digital Culture 101

                        Digital Culture 101

                          What is digital culture?

                          I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture is interesting enough that I thought I should share the talking points as this month’s blog post. I’m just dusting the surface of course. You can take a course on Digital Culture that lasts two semesters if you were keen. Of course this post means you don’t have to sit the exam. Read More »Digital Culture 101

                          2016/10 Click Me!

                          Click Me!

                            Connecting one on one with potential students

                            It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind of low. But, it’s a big number.Read More »Click Me!

                            2016/07 Still Unsure About Social Media?

                            Still Unsure About Social Media?

                              As branded Facebook and other social media spaces increase their popularity, visits to corporate websites are beginning to level off.  People want to interact, and more and more that interaction happens best in social media, and not on a corporate website.

                              2015/10 Planning a Successful Web Relaunch

                              Making a Good First Impression

                                Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?