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Learning Social Media Marketing

    Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.

    Google and Twitter Changes Effecting Organic SEO

      If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!

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      How to Super Size Your Freelance Niche

        In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.

        man searching for something with a magnifying glass

        Why are Keywords the Key to Understanding Your Customers?

          SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.

          Marketing Hygiene keeping our desktop clean image

          Why Marketing Hygiene is so Important to Your Clients and Your Processes

            Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

            Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

            I Recently Joined SEO Anonymous image

            I Recently Joined SEO Anonymous

              Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

              Warren Laine-Naida eating pizza for SEO social media image post

              1 Easy Way You Can Make Your Social Media Posts More Creative

                It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.


                Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

                  Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.


                  SEO Mini-golf Summer Rules

                    I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

                    Social Media: Getting into the Conversation

                    Getting into the Conversation

                      Developing skills and understanding the etiquette necessary for effective conversation is a critical part of Small Business success!

                      5 free things ou can do to improve your website without an agency

                      The 5 Things You Can Do to Improve Your Website for Free

                        We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

                        3 important things about Social Media for small business

                        The 3 Most Important Things About Your Social Media

                          Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

                          Learning Social Success

                          Learning Social Success

                            We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

                            2017/09 (Anti-) Social Media

                            (Anti-) Social Media

                              We have the tools, we have the technology, but we are still very primitive in how we use them – if we need (all of) them at all.

                              2017/08 Conversation is King

                              Conversation is King

                                Without a real conversation, we make no connection.  Our communication just becomes banter. Like a banner ad we would never, ever, click on.

                                2017/02 Digital Culture 101

                                Digital Culture 101

                                  Depending on your information bubble and reinforced via your peers how many people do you know who think differently?

                                  2016/10 Click Me!

                                  Click Me!

                                    Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.

                                    2016/07 Still Unsure About Social Media?

                                    Still Unsure About Social Media?

                                      As branded social media spaces increase in popularity, visits to corporate websites are beginning to level off.  People want to interact, and more and more that interaction happens best in social media.

                                      2015/10 Planning a Successful Web Relaunch

                                      Making a Good First Impression

                                        Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?