Marketing Hygiene keeping our desktop clean image
02
July
2022

Why Marketing Hygiene is so Important to Your Clients and Your Processes

Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.

Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.

I Recently Joined SEO Anonymous image
25
June
2022

I Recently Joined SEO Anonymous

Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

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24
April
2022

Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

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09
August
2021

SEO Mini-golf Summer Rules

I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

Social Media: Getting into the Conversation
09
April
2021

Getting into the Conversation

Effective conversation is a critical part of Small Business success! We live with a constant flow of information via print, radio, TV, the internet, and between our family, friends, and colleagues. Our attention is always being joggled by another attempt to “start a conversation” about the best coffee brand, a place for dinner, the best […]

2 important things for small businesses to know. warren Laine-Naida and Bridget Willard on their learnings from this week!
26
February
2021

Two Hands-On Learnings for Small Businesses and Non-Profits

Insight from marketing practitioners who work with small businesses, non-profits, and schools Hey everybody! It’s Bridget and Warren, and we’re back with some more insight from practitioners who work with small businesses, non-profits, and schools, giving you some real hands-on advice from our Online Marketing book for small businesses! I know this client feeling for […]

5 free things ou can do to improve your website without an agency
14
February
2021

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

3 important things about Social Media for small business
07
February
2021

The 3 Most Important Things About Your Social Media

Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

Learning Social Success
01
July
2020

Learning Social Success

We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, […]

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake
01
September
2018

Agile, Waterfall, Adaptive, Pert, Lean … and Cake

Choosing the right tool for your project I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some […]

2017/09 (Anti-) Social Media
02
September
2017

(Anti-) Social Media

Are all the tools and access to information making us less prepared and informed? The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost […]

2017/08 Conversation is King
01
August
2017

Conversation is King

Social media-The state of conversation today Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do […]

2017/02 Digital Culture 101
02
February
2017

Digital Culture 101

What is digital culture? I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the […]

2016/10 Click Me!
01
October
2016

Click Me!

Connecting one on one with potential students It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest […]

2016/07 Still Unsure About Social Media?
02
July
2016

Still Unsure About Social Media?

As branded Facebook and other social media spaces increase their popularity, visits to corporate websites are beginning to level off.  People want to interact, and more and more that interaction happens best in social media, and not on a corporate website.

2015/10 Planning a Successful Web Relaunch
01
September
2015

Making a Good First Impression

Content, Content, Content No matter how you slice it, people must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the […]

2015/07 Recruiting with Social Media Apps
02
July
2015

Recruiting with Social Media Apps

Recruiting students through social media Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through […]