We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
It’s no big secret that SEO actually IS all around us. Whether we are on Social Media, running our websites and online shops, or watching YouTube videos, our content optimizes search engine results for good or bad. Hopefully, it make our lives better.
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
We Talk About Our Schools Until Our Dying Day. How Many Brands Can Claim the Same Thing? Recently, on episode 208 of the SDM Show, Rob Cairns sat down with Bridget Willard and I to talk about the third book… Read More »Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
Social Champ is an all-in-one social media automation tool used for media management and content scheduling. It can help you automate your social media presence and streamline posting on social platforms. I like it, and I use it. Give it a try yourself today – for free!
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Do you cook? You either love it or hate it. We consume 35 tons of food in our lifetime. That’s a lot of cooking. Let’s enjoy it! These three tips should inspire you to make the best of the Home Office months. I even include a special exercise tip!
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Looking for SEO Tips and Which Hotel Has the Best Cookies? We Have You Covered! 6 SEO Tips this week from Bridget Willard and myself. Read on and check out the video – here or on YouTube.
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
Effective conversation is a critical part of Small Business success! We live with a constant flow of information via print, radio, TV, the internet, and between our family, friends, and colleagues. Our attention is always being joggled by another attempt… Read More »Getting into the Conversation
Insight from marketing practitioners who work with small businesses, non-profits, and schools Hey everybody! It’s Bridget and Warren, and we’re back with some more insight from practitioners who work with small businesses, non-profits, and schools, giving you some real hands-on… Read More »Two Hands-On Learnings for Small Businesses and Non-Profits
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
The top three things you need to have on your website
Welcome to the second in a new series for Small Businesses, to help you with your Online Marketing! If you would like to find out more, see our real hands-on advice from our Online Marketing book for small businesses! In this week’s post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to consider when using Social Media.Read More »The 3 Most Important Things About Your Social Media
We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.
What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across… Read More »Content Marketing – Trending Since 1732
Choosing the right tool for your project I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the… Read More »Agile, Waterfall, Adaptive, Pert, Lean … and Cake
Are all the tools and access to information making us less prepared and informed?
The third-place win of the German right wing AfD party in the recent election there left many people stunned. Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a cold shower hit them. In our always-connected lives, it is very interesting that many people are living in such a bubble. Read More »(Anti-) Social Media
Social media-The state of conversation today
Remember life before the internet and mobile devices? Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi? Do you recall not mistaking propaganda for news, or having friends who had beliefs different from your own? Then you missed a great breakfast meeting Tuesday with just such people. Hope you can join us next time.Read More »Conversation is King
What is digital culture?
I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity. While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture is interesting enough that I thought I should share the talking points as this month’s blog post. I’m just dusting the surface of course. You can take a course on Digital Culture that lasts two semesters if you were keen. Of course this post means you don’t have to sit the exam. Read More »Digital Culture 101
Connecting one on one with potential students
It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind of low. But, it’s a big number.Read More »Click Me!
As branded Facebook and other social media spaces increase their popularity, visits to corporate websites are beginning to level off. People want to interact, and more and more that interaction happens best in social media, and not on a corporate website.
Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?
Always wanted to study in the USA or Europe? Well schools there want you too and are not above using social media to recruit you!