2018/10 Content Marketing – Trending Since 1732

2018/10 Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native AdvertisingInternet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-HealthMicro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at least 1732 when Benjamin Franklin published his Poor Richard’s Almanack with the goal of promoting his printing business. Read more

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY do you need the cake, WHO will eat the cake, WHAT is the purpose of the cake, HOW does it serve a function, WHEN will it be eaten, and WHERE will it be served? Grab a coffee, get together with your stakeholders and start with the 6Ws. Read more

2017/09 (Anti-) Social Media

2017/09 (Anti-) Social Media

The third-place win of the German right wing AfD party in the recent election there left many people stunned.  Stories in the media asking who voted for the AfD mirrored those in the US after Donald Trump was elected president. Almost as if something was happening that no one had any idea about. Like a cold shower hit them.  In our always-connected lives, it is very interesting that many people are living in such a bubble.  Read more

2017/08 Conversation is King

2017/08 Conversation is King

Remember life before the internet and mobile devices?  Remember communicating without emojis? How about sending a letter to the editor and having it edited before it appeared a week later in the local paper? Turning the radio off and driving to work without hearing a phone or navi?  Do you recall not mistaking propaganda for news, or having friends who had beliefs different from your own?  Then you missed a great breakfast meeting Tuesday with just such people.  Hope you can join us next time. Read more

2017/02 Digital Culture 101

2017/02 Digital Culture 101

We were asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture is interesting enough that we thought we should share the talking points as this month’s blog post. We’re just dusting the surface of course. You can take a course on Digital Culture that lasts two semesters if you were keen. Of course this post means you don’t have to sit the exam. Read more

2015/09 Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in online marketing, again, are SEO, Social Media, and Mobile, Accessible, content. Read more