Last Updated on January 22, 2024
Plan for a Social Media Marketing Course
Social media marketing is crucial as it goes far beyond social media presence. It includes strategies to attract customers, generate leads, increase sales and drive business success. It uses the multiple possibilities of social media to achieve business goals.
Social media and social media marketing are two closely related yet distinct concepts:
Social Media:
Definition: Social media refers to online platforms and websites where users can create, share and interact with content. These platforms allow people to connect online and share information, images, videos and news.
Goal: The main goal of social media is social interaction and information sharing between users. It is used to maintain relationships, keep in touch with friends and family, share news and follow trends.
Social Media Marketing:
Definition: Social media marketing is a specific marketing strategy that uses social media platforms to achieve targeted marketing objectives. It is the use of social media as an advertising platform to increase visibility, reach and engagement for a brand, product or service.
Goal: The main goal of social media marketing is to achieve marketing objectives such as increasing sales, generating leads, increasing brand awareness, building customer loyalty and promoting products or services.
Main differences:
Goal and purpose: Social media aims to enable social interactions and information sharing, while social media marketing aims to achieve business goals by using social media as an advertising platform.
Content and activities: Social media is about creating and sharing personal content and experiences, while social media marketing involves professionally created content and marketing activities.
Measurability: Social media marketing can be measured by metrics such as conversions, clicks, likes, follower counts and ROI (return on investment), while success in social media is often measured in terms of interactions and reach.
Target group: In social media, people mainly interact with friends, family and other users, while in social media marketing the target group is a company’s customers or potential customers.
Although social media and social media marketing have different purposes, they are often linked. Companies use social media platforms as channels for their marketing to connect with their target audience and achieve marketing goals. Of course, we market ourselves every time we post something on social media.
A Course in Social Media Marketing
Target group: Graduates and experienced professionals in the fields of graphics, design, communication, business administration, marketing and related disciplines.
Learning objectives: To learn social media marketing skills for successful campaigns and the production of high-quality videos.
Description: Effective social media marketing requires strategic thinking, deep audience understanding, engaging content and evaluation skills, including A/B testing and audience surveys.
Hourly schedule:
20 min Presentation
20 min task
20 min discussion
Breaks:
30 min breakfast
60 min lunch
Structure of the day:
Morning: Lessons and discussion
Afternoon: Breakout rooms, individual and group exercises
Course schedule:
Day 1-2: Introduction to Social Media Marketing
- Social media as a marketing activity
- Understanding target groups on different platforms
Day 3-4: Campaign planning and creation
- Creating advertisements (budget, content, target group)
- Detailed campaign creation and optimisation
Day 5-6: Measuring success
- Understanding ROAs & ROI
- Conducting A/B tests and split testing
Day 7-8: Audience analysis and market research
- Creating brand studies and surveys
- Conducting trend analysis
Day 9-10: Content creation and storytelling
- Producing videos for different platforms
- Storytelling and copywriting
Day 11: AI and Social Media
- Automated content creation and chatbots on social media
- AI-based analysis of social media trends and user behaviour
Day 12-13: Influencer marketing and legal basics
- Influencer marketing strategies, sales pitches, customer acquisition
- Legal basics, especially in relation to the use of music
Day 14-15: Practical applications
- Content creation and lead generation
- Selling products via social media channels
Day 16-20: Conclusion, summary and projects
- Review of key concepts
- Present and discuss final projects
Image Content credentials: Post Image Generated with Bing Image Creator AI ∙ September 22, 2023 at 4:16 PM