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Learning Social Media Marketing

    Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.

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    How to Super Size Your Freelance Niche

      In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.

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      Using AI-Generated Content on Your Website

        A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.

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        Why are Keywords the Key to Understanding Your Customers?

          SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.

          I Recently Joined SEO Anonymous image

          I Recently Joined SEO Anonymous

            Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?

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            Online Pornography: When Too Much Delight Gets in the Way of Satisfaction

              Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.

              Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

              Print versus Digital versus Audio: a Writer’s Personal Perspective

                No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

                Everyone Deserves a Website

                Wrestling with Sustainability

                  Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?

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                  Content Marketing for NonProfits

                    Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.

                    5 free things ou can do to improve your website without an agency

                    The 5 Things You Can Do to Improve Your Website for Free

                      We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

                      Voice Content and Voice Search August 2020

                      Voice Search: No Rest for the Wicked

                        Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

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                        Why Print is Important in the Digital Age

                          Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

                          The Customer Journey is Just Like Your Own

                          All Aboard the Customer Journey

                            Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                            2015/02 Understanding International Students

                            Understanding International Students

                              Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.

                              2015/01 The Promiscuous College Come-on …

                              The Promiscuous College Come-ons …

                                Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.