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16
August
2021

Storytelling, Characters, and Content Marketing — It’s All Real

Waiting for the Future of Content When the sun finally came out this afternoon, I walked around campus and talked with Bridget Willard. It’s what I do. We have more than just a few clients and co-authored books in common.  The thought of the waning summer and the waxing autumn naturally led to discussing binge-worthy […]

Everyone Deserves a Website
27
June
2021

Wrestling with Sustainability

term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?

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15
June
2021

4 Online Marketing Tips for Your Nonprofit

What are four important things nonprofits need to think about when it comes to their online marketing? The second of our online marketing books is coming out in July, and this one is specifically aimed at helping nonprofits with their online marketing. Both Bridget and I have a lot of experience supporting nonprofit clients – […]

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17
May
2021

Content Marketing for NonProfits

This week we’re going to be talking about all of the exciting things that you can do with Content Marketing. What is Content Marketing? Content Marketing is two-fold. First, it’s using content to give added value to whatever it is that you are selling and your connections with the customers. I’m making that attachment and […]

5 free things ou can do to improve your website without an agency
14
February
2021

The 5 Things You Can Do to Improve Your Website for Free

We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!

Voice Content and Voice Search August 2020
01
August
2020

Voice Search: No Rest for the Wicked

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

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01
May
2020

Why Print is Important in the Digital Age

Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.

The Customer Journey is Just Like Your Own
01
March
2020

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

2019/06 SEO – Build It and They Might Come
01
June
2019

SEO – Build It and They Might Come

When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of data), the ambiguities of human language, flexible location and device usage, and the short-worded […]

2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2015/02 Understanding International Students
09
February
2015

Understanding International Students

Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.

2015/01 The Promiscuous College Come-on …
01
January
2015

The Promiscuous College Come-ons …

Something in the archive of the NY Times Sunday Review about the heating up of application season caught our attention. Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.