content marketing Digital Thinking Blog

Voice Search: No Rest for the Wicked

August 1, 2020September 11, 2020warrenlainenaida

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.…Read more …Voice Search: No Rest for the Wicked

Digital Culture

Why Print is Important in the Digital Age

Mai 1, 2020September 11, 2020warrenlainenaida

Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook. …Read more …Why Print is Important in the Digital Age

Content Marketing

All Aboard the Customer Journey

März 1, 2020September 11, 2020warrenlainenaida

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight. …Read more …All Aboard the Customer Journey

SEO

SEO – Build It and They Might Come

Juni 1, 2019September 12, 2020warrenlainenaida

When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which…Read more …SEO – Build It and They Might Come

Content Marketing

Buzzwords and our Digital Discourse

November 6, 2018September 12, 2020warrenlainenaida

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all…Read more …Buzzwords and our Digital Discourse

Content Marketing

Content Marketing – Trending Since 1732

Oktober 1, 2018September 12, 2020warrenlainenaida

Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across Digital Transformation, Native…Read more …Content Marketing – Trending Since 1732

Uncategorized

Understanding International Students

Februar 9, 2015August 21, 2019warrenlainenaida

Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey…Read more …Understanding International Students

Uncategorized

The Promiscuous College Come-ons …

Januar 1, 2015August 21, 2019warrenlainenaida

Something in the archive of the NY Times Sunday Review about the heating up of application season caught our attention. Not only are…Read more …The Promiscuous College Come-ons …