Looking for leads? Through the relationships built online, actual business follows. Why? Because it’s where people are. Best of all, Social Media is free.
Talk shows have guests. So should your blog. Guest posts help increase your domain authority, add backlinks, boost your SEO and create community vibes!
If AI can influence people to risk and lose their jobs what else can it induce us to do?
Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.
Do you have a business in Europe? Are you catering to an English-speaking audience? Having a native speaker for your SEO efforts offers many advantages.
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
Improve the visibility of your company, discover untapped potential and learn to unleash its benefits!
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
How can you create the best, most effective content for your marketing? By following the KAKADU principle, of course! You haven’t heard of KAKADU? Then you’ll love this post.
What is E-E-A-T? Another way of thinking about it: What have you done in your field of expertise that proves you are a credible source of information?
Hosting your videos on your website gives you the added advantage of not only owning your video content; your website and video content can be optimized for search engines too.
SEO is a lot like the seasoning in a dish: you can serve your dishes without any salt and pepper, but your guests will be happier if you add some!
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
How can we adapt our Organic SEO so we still get views and clicks now that AI chatbots are answering people’s questions?
Your small business can use AI for more than just automating repetitive tasks or analyzing customer data. You can also leverage AI in your SEO activities.
In a crowded and competitive online space, getting business can be hard. You can throw a lot of money at the problem, or you can work smarter. Leverage yourself and your network. Repurpose what’s in front of you. Don’t just think outside of the box, step outside of it.
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
Helpful Content: Google rewards content more when visitors are satisfied, and less content that does not meet expectations.
We should create content for people, and content for machines. We have the benefit of more eyes, which is good for our SEO and our Content Marketing, and as they say “The Internet is free, but it’s not for nothing”.
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
SEO is about getting in front of people. We can do that by matching our content, products, and services, with the keywords people use to search. Keywords don’t exist alone. You don’t research keywords once. It is an ongoing activity. They are important, but they aren’t the Alpha and Omega of SEO.
How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.
Today, most people are visible and have some presence on the internet. The internet pulsates and throbs with the artistic progeny of literally billions of people. From TikTok to Blogs, Facebook to Pinterest, Amazon to eBay, the world wide web is bloated with our well-intended artistic creations and our constant need to be found and heard. Is it too much?
Online pornography is just one example of when too much delight, over an extended period, is bad. Expectations of porn sex in our own relationships are high, and only a few people can meet them, and probably not for a prolonged time. Online pornography, like any other customer expectations we are continually trying to exceed, is simply not sustainable.
No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.
Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
Schools have an advantage over other types of businesses. A school is a brand that we’re going to be very involved with for many years.
Social Champ is an all-in-one social media automation tool used for media management and content scheduling. It can help you automate your social media presence and streamline posting on social platforms. I like it, and I use it. Give it a try yourself today – for free!
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Do you cook? You either love it or hate it. We consume 35 tons of food in our lifetime. That’s a lot of cooking. Let’s enjoy it! These three tips should inspire you to make the best of the Home Office months. I even include a special exercise tip!
Story telling is an integral part to most marketing. A good story is worth it’s weight in case studies. People don’t want facts. They want to be delighted! Read more and listen to the podcast right here.
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
Cooking for yourself lets you control the ingredients. You also take more time preparing a meal than you would opening a bag of chips or stopping at a drivethru. It’s a healthier alternative. It’s also fun. It’s also content marketing.
Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?
What are four important things nonprofits need to think about when it comes to their online marketing? Bridget Willard and I talk about them!
Content Marketing is a great thing for Nonprofits to get into. We think it’s required. It’s not nice to have. It’s easy, free, and creates a connection.
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.
Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.