Are similar pages on your site ranking #1 and #7? You may have Keyword Cannibals rampant on your website. What are they and how can you stop them?
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
We shouldn’t beat ourselves – or others – up about duplicate content. We have bigger problems today. Instead, we should embrace it.
Your website is your 24/7 marketing platform. Don’t forget to perform a checkup once a quarter. A Site Audit is something you can do yourself. Find out how in Bridget and my TechTalk #5!
I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
weird I know. It was as I was cleaning my hotel room in preparation for checkout I remembered what I wanted to write about this week. It was about perceived value.
Adding an online course is a win no matter how you look at it. People search the internet for solutions to their problems. Online courses deliver exactly that!
I just completed teaching another 2-week SEO/SEA course last week. Every class is different. There are learnings in each class that are new – and can be brought into the next class. SEO is free! You only need to invet the time. Google helps. A lot! Check out ten days of SEO right here.
Page builders help everyone speed up the process of creating a website. The bad news is they might be slowing down the finished product. The good news is they don’t have to.
I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!
What are four important things nonprofits need to think about when it comes to their online marketing? The second of our online marketing books is coming out in July, and this one is specifically aimed at helping nonprofits with their… Read More »4 Online Marketing Tips for Your Nonprofit
Branding and Design. Keep it Simple and Consistent Logo, Design, Website, Brochures, Signage … Design and Branding is a big step for many small businesses. It’s a big investment that will need to ride the waves of changing trends. Bridget… Read More »Branding and Design. Keep it Simple and Consistent
Insight from marketing practitioners who work with small businesses, non-profits, and schools Hey everybody! It’s Bridget and Warren, and we’re back with some more insight from practitioners who work with small businesses, non-profits, and schools, giving you some real hands-on… Read More »Two Hands-On Learnings for Small Businesses and Non-Profits
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
The top three things you need to have on your website
Welcome to the second in a new series for Small Businesses, to help you with your Online Marketing! If you would like to find out more, see our real hands-on advice from our Online Marketing book for small businesses! In this week’s post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to consider when using Social Media.Read More »The 3 Most Important Things About Your Social Media
Welcome to a new series for Small Businesses, to help you with your Online Marketing! We are so psyched to help you that we also wrote a book to help you! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.Read More »The 3 Most Important Things on Your Website
Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.
Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.
SEM, SEO, SEA … it helps to understand how Search Engine Optimisation (SEO) work When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their… Read More »SEO – Build It and They Might Come
What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across… Read More »Content Marketing – Trending Since 1732
Addressing the ever-changing landscape of devices by creating flexible, fluid and adaptive Web sites
When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you see in hospitals or train stations? Shouldn’t a website scale nicely outwards as well as inwards? Read More »(What is) Responsive Design?
Should a website be responsive or not?
Recently a company relaunched their website. They had a website made for them which is neither responsive nor offers a mobile option off to the side of the desktop version. This company is not a client of ours, but we do know one of the main stakeholders. Interested, we of course asked about the reasoning behind the project. Was it a soft launch, stealth launch, prelaunch …? Well, we learned that it was none of the above. They had simply taken a long, hard look at their users, a longer look at the needs of those users, website analytics, all the bits and pieces. Then they decided they only needed a desktop friendly website.Read More »Do You Really Need a Responsive Website?
What is this Drupal CMS anyway?
Just exercising our fingers here and getting our thoughts together between support requests. Feel free to jump up and down, cheer, laugh, or bang your head on the desk, or simply raise your eyebrow – as the mood takes you. What is this Drupal CMS anyway? Here is the elevator version. Haberdashery, Sporting Goods, Ladies Wear … going up!Read More »A Shout Out for Drupal
What is Design Thinking?
Card Sorting workshops are an integral part of our (and probably your) website projects. Possibly a little less common is taking that to the next level. Our client wanted a new approach to their website relaunch, and had never tried Design Thinking. We wanted to give their team the chance to let their imaginations loose and let them imagine a persona (target group) and how the website would serve that persona’s needs.Read More »What is this Design Thinking Anyway?
The difference between print and web writing
What’s the difference between print and web writing? Print readers read, web users scan.
Your audience(s) will use a different reading style for print and another for the web. Online readers are more time goal-focused and want to quickly locate the information and solutions they need.Read More »Writing for the Web
A business plan for your website
So you want to have an agency build your website. I’ve put together this handy worksheet to help you think about the project. This is a business plan for your website. The more information you can give the agency, the better. Read More »The Client Worksheet
Defining new defaults in Web Design
I read this really GREAT article (from 2013) while researching a talk on Responsive Design. The subject of the article is the defaults that exist in web communication and how it is important to set some new ones.Read More »Defining New Defaults in Web Design
So you want to build, or perhaps re-launch a website
So you want to build, or perhaps re-launch a website. You have copy, images, tips from your friends and colleagues, probably a good idea about what your competition is doing. You have a domain name, possibly a hosting company, you have a navigation list and maybe a design idea mapped out in pen. This you bring with you to your first meeting with the agency you have chosen to realise your website. You think you’ve covered all the bases. Then they ask the question, “Have you given any thought as to the CMS?” You sit there for a moment and then reply, “CMS? Content management system?” “Yes” they nod.Read More »Do You Need a CMS?
A workshop together with Bright Solutions at the German Bundesverband Hochschulkommunikation Jahrestagungen in 2015. The steps are still relevant today!