warren laine-naida blog post 11 2019 the internet is not free
01
November
2019

The Internet is Not Free

CERN announced, on 30 April 1993, that the World Wide Web would be free to use for anyone. Free is a relative term. The Internet has been valued at around 1 Trillion dollars a year. By most standards, a Trillion dollars is a bit north of “Free”.

inclusivity blog post 10 2019 warren laine-naida
18
October
2019

Let’s Talk User Experience

Websites Should be Inclusive User experience. You’ve heard of the term, and like most of us accept it to mean how you feel using a website, or accessing an app on your phone. UX defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. In marketing and sales, it is […]

2019/06 SEO – Build It and They Might Come
01
June
2019

SEO – Build It and They Might Come

When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of data), the ambiguities of human language, flexible location and device usage, and the short-worded […]

2019/04 Quo Vadis WordPress
02
April
2019

Quo Vadis WordPress

Last quarter we relaunched four websites in three CMS. The quickest was of course produced (mostly on a train with wonky wlan) in WordPress. I say of course because a WordPress website is simple to build and maintain, normally works for every occasion, and is very cheap to produce.  WordPress sites are ubiquitous, much like plain […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2018/06 GDPR. GDPR Everywhere …
01
June
2018

GDPR. GDPR Everywhere …

On May 27 the GDPR/DSGVO took complete effect and our websites will never be the same. The law came into effect all the way back in 2016, but we were given a two-year grace period to bring our websites up to standard. For many people the law came from nowhere and compliance was left to […]

2018/02 A Shout Out for WordPress
02
February
2018

A Shout Out for WordPress

I have been giving a lot of WordPress workshops lately, and was wondering what I should write about this month.  Looking through my past posts, I saw my Shout out for Drupal and thought it perhaps unfair that I have not written anything about WordPress.  So here we are. What is this WordPress CMS anyway? Here is […]

2017/11 (What is) Responsive Design?
06
November
2017

(What is) Responsive Design?

When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you […]

2017/06 Do You Really Need A Responsive Website?
01
June
2017

Do You Really Need a Responsive Website?

Recently a company relaunched their website.  They had a website made for them which is neither responsive nor offers a mobile option off to the side of the desktop version. This company is not a client of ours, but we do know one of the main stakeholders. Interested, we of course asked about the reasoning […]

2016/08 A Shout Out for Drupal
03
August
2016

A Shout Out for Drupal

Just exercising our fingers here and getting our thoughts together between support requests. Feel free to jump up and down, cheer, laugh, or bang your head on the desk, or simply raise your eyebrow – as the mood takes you. What is this Drupal CMS anyway? Here is the elevator version. Haberdashery, Sporting Goods, Ladies […]

2016/06 What Is This Design Thinking Anyway?
02
June
2016

What is this Design Thinking Anyway?

Card Sorting workshops are an integral part of our (and probably your) website projects.  Possibly a little less common is taking that to the next level.  Our client wanted a new approach to their website relaunch, and had never tried Design Thinking.  We wanted to give their team the chance to let their imaginations loose and let them […]

2016/05 Writing For The Web
01
May
2016

Writing for the Web

What’s the difference between print and web writing? Print readers read, web users scan. Your audience(s) will use a different reading style for print and another for the web. Online readers are more time goal-focused and want to quickly locate the information and solutions they need.

2016/04 The Client Worksheet
01
April
2016

The Client Worksheet

So you want to have an agency build your website.  Time to get ready.  While it is easy to make the simple complicated, it takes skill to make the complex feel simple. We’ve put together this handy worksheet to help you capture your vision for the project. Think of this document as a business plan […]

2016/03 Defining New Defaults In Web Design
01
March
2016

Defining New Defaults in Web Design

I read this really GREAT article (from 2013) while researching a talk on Responsive Design.  The subject of the article is the defaults that exist in web communication and how it is important to set some new ones.

2015/12 Do You Need a CMS?
01
December
2015

Do You Need a CMS?

So you want to build, or perhaps re-launch a website.  You have copy, images, tips from your friends and colleagues, probably a good idea about what your competition is doing.  You have a domain name, possibly a hosting company, you have a navigation list and maybe a design idea mapped out in pen.  This you […]