2018/10 Content Marketing – Trending Since 1732

2018/10 Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native AdvertisingInternet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-HealthMicro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at least 1732 when Benjamin Franklin published his Poor Richard’s Almanack with the goal of promoting his printing business. Read more

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY do you need the cake, WHO will eat the cake, WHAT is the purpose of the cake, HOW does it serve a function, WHEN will it be eaten, and WHERE will it be served? Grab a coffee, get together with your stakeholders and start with the 6Ws. Read more

2018/06 GDPR. GDPR Everywhere …

2018/06 GDPR.  GDPR Everywhere …

On May 27 the GDPR/DSGVO took complete effect and our websites will never be the same. The law came into effect all the way back in 2016, but we were given a two-year grace period to bring our websites up to standard. For many people the law came from nowhere and compliance was left to the last minute – which was sort of like leaving a homework assignment from 10th grade until the bus ride into school the morning you are going to graduate from high school. :o) Read more

2017/11 (What is) Responsive Design?

2017/11 (What is) Responsive Design?

When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you see in hospitals or train stations? Shouldn’t a website scale nicely outwards as well as inwards? Read more

2017/06 Do You Really Need a Responsive Website?

2017/06 Do You Really Need a Responsive Website?

Recently a company relaunched their website.  They had a website made for them which is neither responsive nor offers a mobile option off to the side of the desktop version. This company is not a client of ours, but we do know one of the main stakeholders. Interested, we of course asked about the reasoning behind the project.  Was it a soft launch, stealth launch, prelaunch …? Well, we learned that it was none of the above. They had simply taken a long, hard look at their users, a longer look at the needs of those users, website analytics, all the bits and pieces. Then they decided they only needed a desktop friendly website. Read more

2016/06 What is this Design Thinking Anyway?

2016/06 What is this Design Thinking Anyway?

Card Sorting workshops are an integral part of our (and probably your) website projects.  Possibly a little less common is taking that to the next level.  Our client wanted a new approach to their website relaunch, and had never tried Design Thinking.  We wanted to give their team the chance to let their imaginations loose and let them imagine a persona (target group) and how the website would serve that persona’s needs. Read more

2016/04 The Client Worksheet

So you want to have an agency build your website.  Time to get ready.  While it is easy to make the simple complicated, it takes skill to make the complex feel simple. We’ve put together this handy worksheet to help you capture your vision for the project. Think of this document as a business plan for your website. The more information you can give the agency, the better they’ll be able to respond. Please answer each question in a clear and concise manner, and skip any questions that don’t pertain to your project. Read more

2015/12 Do You Need a CMS?

So you want to build, or perhaps re-launch a website.  You have copy, images, tips from your friends and colleagues, probably a good idea about what your competition is doing.  You have a domain name, possibly a hosting company, you have a navigation list and maybe a design idea mapped out in pen.  This you bring with you to your first meeting with the agency you have chosen to realise your website. You think you’ve covered all the bases. Then they ask the question, “Have you given any thought as to the CMS?”  You sit there for a moment and then reply, “CMS? Content management system?” “Yes” they nod. Read more