Last Updated on July 11, 2025
Teaching something doesn’t mean knowing everything; rather, it is about making it understandable. Anyone who wants to explain something well should understand it themselves.
Keep it simple. In small steps. With examples. Show, don’t just talk. Listen. Repeat. This is how learning happens – together, practically, and with humour.
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An Example for Teaching Technical SEO
Step 1: What do you know about Technical SEO?
- Introduction to Technical SEO and its role in overall strategy
- Main components of Technical SEO
- How Technical SEO differs from On-Page and Off-Page SEO
- Discussion about participants’ current knowledge and experience with Technical SEO
Introduction and Activation of Prior Knowledge (Step 1)
- Goal: Meet participants where they are, spark interest, activate existing knowledge
- Didactically sound: Yes – starting with an open question (“What do you know about…?”) promotes active thinking and discussion.
Step 2: Detailed Examination of Technical SEO
- Site architecture and URL structure
- Techniques for optimizing website speed
- Crawlability and indexability
- HTTPS and security
- Mobile optimization and responsive design
- Structured data and schema markup
- XML sitemaps and robots.txt files
- Canonical tags and pagination
- Handling JavaScript and AJAX content
- International SEO considerations (hreflang tags, geo-targeting)
Knowledge Transfer in Thematic Modules (Step 2)
- Goal: Structured, in-depth knowledge transfer
- Didactically sound: Yes – logically structured (from structure to special cases like internationalization).
- Tip: Don’t forget to include breaks for mini-exercises or group reflections.
“Over time, slow, inefficient learning is more beneficial for us than quick, efficient learning.”
Step 3: How and why do you use Technical SEO?
- Improving crawling and indexing efficiency by search engines
- Improving website performance and user experience
- Fixing common technical issues that affect SEO performance
- Implementing advanced SEO techniques for better visibility
- Adapting to search engine algorithm updates and requirements
- Solving specific problems like duplicate content, crawl budget optimization, and website migrations
- Case studies of successful Technical SEO implementations
Application and Knowledge Transfer (Step 3)
- Goal: Deepen understanding, clarify purpose, and benefits
- Didactically sound: Yes – shows the “business case” and makes the learning material practically relevant.
- Strength: Case studies are highly beneficial for practical application.
“Teaching allows you to connect with others and share your knowledge and experiences – you learn from your students just as much as they learn from you.”
Step 4: Time to try Technical SEO
- Practical workshop: Conducting a technical SEO audit
- Using tools like Screaming Frog, Google Search Console, and PageSpeed Insights
- Implementing structured data with Schema.org
- Optimizing robots.txt and creating XML sitemaps
- Analyzing and improving page speed
- Identifying and fixing crawl errors and indexing problems
- Implementing canonical tags and pagination strategies
Practical Phase (Step 4)
- Goal: Active application, promoting self-efficacy
- Didactically sound: Absolutely – working with real tools and audits is essential in the SEO field.
- Tip: Prepare checklists or templates increase learning success.
Wrapping Up
I get it! It’s not easy finding a good middle ground between “everything you know and want to tell students” and “just what they want to know to pass the course”.
A clear, practice-oriented, and step-by-step structure is crucial for successful teaching, especially with complex topics. Whether for beginners or advanced learners, with a well-thought-out didactic concept, you will not only convey the topic, but students will better understand and more confidently apply what they learn.