This course outline is designed for beginners with a focus on service-based businesses owned by women.
It will be a 2-hour session divided into an informative overview and a hands-on practical session.
For this course, you should have a Gmail address that you can use to log in to Google Ads. https://ads.google.com/
Use the coupon code “WARREN” for 20% off this and any other WCB classes.
If you signup for the Women Conquer Business membership, the code “WARREN” gives you a 50% discount off the first 3 months!
April 24 Live via Zoom
Part 1: Demystifying Google Ads for Service Businesses
- Introduction (10 minutes)
- Welcome and Course Overview
- Brief introduction
- Benefits of Google Ads for service-based businesses (increased brand awareness, targeted lead generation, local reach)
- Online Marketing via Search Engines – How Does it Work? (15 minutes)
- Understanding the concept of Pay-Per-Click (SEA) advertising vs Organic results in the SERPs (SEO)
- Real-world examples of Google Ads for local service businesses (e.g., photographers, consultants, nonprofits, and course creators)
- The Benefits of Google Ads for Women-Owned Businesses (15 minutes)
- Specific advantages for women-owned businesses (reach a wider audience, compete effectively, showcase expertise)
- Targeting options to reach ideal clients (demographics, interests, location targeting)
- Success stories of women-owned businesses using Google Ads
- Campaign Planning for Service Businesses (10 minutes)
- Defining your advertising goals (e.g., website visits, phone calls, appointment bookings)
- The concept of budgeting and setting realistic expectations
- Different campaign types suitable for service businesses (Search Network campaigns with a focus on local services)
10 Minute Break
Part 2: Hands-on Google Ads for Beginners
- Setting Up a Google Ads Account (10 minutes)
- Walking through the account creation process
- Basic account settings and navigation explained
- Building Your First Search Network Campaign (40 minutes)
- Creating a new campaign with a focus on local services
- Defining your target audience (location targeting, demographics)
- Keyword research: Brainstorm relevant keywords for your service and location using free tools like Google Keyword Planner
- Writing compelling ad copy: The structure of text ads (headline, description, call to action) and tips for writing effective ad copy
- Setting a daily budget
- Q&A and Next Steps (10 minutes)
Big Impact, Small Budget: Google Ads for Your Businesses
Google Ads with a small budget are a great way for your service business to accelerate your online marketing. They allow for targeted advertising to reach ideal customers searching for specific services, all at a cost that’s manageable and helps build brand awareness over time.
SEO All You Need to Know: Get Yourself and Your Website Found!
A 7-Step Beginner’s Guide to Basic Search Engine Optimisation
(2022 / 6th Edition! 11/2024)
My SEO course book is intended for those starting their search journey. SEO is an essential component of your online marketing strategy.
Paperback and eBook.
Auch auf Deutsch erhältlich!
The Only Online Marketing Book You Need for Your Small Business
(2021 / 2nd Ed. May 2023)
Updated! Includes 8 Actionable Steps to Amazing Online Marketing and an “8-Day Marketing Kick Off In 1 Hour A Day”. There are hundreds of internet marketing books. Choose this one. Written together with Bridget Willard.
The Only Online Marketing Book You Need for Your Nonprofit
(2021 / 2nd Ed. August 2023)
Your nonprofit is a business; treat it like one. Written together with Bridget Willard.
The Only Online Marketing Book You Need for Your School
(2022)
Educational Marketing 101: School is in! Written together with Bridget Willard.
