Last Updated on November 16, 2025
Key Takeaways
Location matters, but it won’t close the deal alone. What keeps people around is the experience – consistency and value that turn attention into loyalty. Being present and visible is important – but make sure you are ready when someone wants to make a purchase.
Case in point: I can’t sell if I’m not being seen. On social media, that’s not always easy to do. Over 7 days I was very proactive with my posts and comments. I focused on three things:
- commenting on posts with more than 5,000 views,
- adding real value in the comment (not just “I agree”),
- and including a useful image.
With circa 4,000 followers on Twitter/X, I received 25,000–110,000 daily organic views in 7 days. No ads. That’s 5×–25× my follower count in impressions, meaning my content broke out of my bubble and got algorithmic push.
Your benchmark: Aim for impressions 20% above your follower count to signal you’re reaching beyond your existing audience. And remember – comments trump likes every time.
In Search of the Banger Week
I spend a lot of time on social media. Why? Because that’s where people actually are. And conversations – real ones – are where sales and collaboration begin.
Most of my time is spent on Twitter/X, but I post daily on half a dozen other platforms too. An average day? Around 2,000 views. Sometimes I’ll hit 5,000 or even 10,000. Respectable numbers – but not exactly viral.
Then I read a post about how my friend Ting was aiming for 5 million views this quarter. It reminded me of something my mentor Bridget Willard always says: you need to be in the right room. It’s like poker. You can’t win big if you’re playing at the small tables.
Having a “banger” post is one thing – I’ve had the occasional one break 20,000 or even 30,000 views – but getting more and sustaining momentum over multiple days? That’s the hard part.
Where did “Banger” come from? Your mother, like mine, might have served you sausages and mashed potatos for dinner. In British slang, a banger is a sausage – named during WW1 when sausages containef so much water they’d sometimes explode in the pan. On social media, a banger is a post that does exactly that – blows up. A high-performing piece of content that goes viral.
In search of my own “banger week,” I ran an experiment. I was inspired after reading a post by Ting (crea_tiffany) discussing her social media strategy.
For seven days, I deliberately interacted with viral posts. Not just any post – the relevant ones. I don’t want my account associated with content that could damage my audience or my brand. Intentional engagement only.
The results were better than I expected!
- Day one: 37,000 views
- Day two: 29,000
- Day three: 52,000
- Day four: 113,000 – bucket list moment!
- Day five: 82,000
- Day six: 37,000
- Day seven: 48,000
During a normal week, I average between 3,000 to 4,000 views a day. In the grand scheme of social media, my latest 5-figure views are not massive – but it’s a lot more than the views I was getting just for showing up. And, it proves people wrong who tell me “Twitter is dead – no one is there anymore.”
It’s like Bridget Willard always tells her clients: “Be present on social media, and be engaged – but do both with a purpose.”
Presence gets you seen. Purpose gets you remembered.
You Have to be Present
Like any type of social activity, for it to work you must be visible and engaged.
Compare the previous, average, week in which I was “only present on social media” with the week in which I was “actively engaged on social media.” Below, 60,000 impressions versus 434,000 impressions. All organic.
As you can see, getting the views and making the replies (Antworten) gets you more followers (Folgen) too. So this is a strategy that covers multiple KPIs.
Location Matters – But So Does What You Offer
Everyone knows the phrase “Location, location, location” – it is one of the most quoted principles in real estate. By extension, in marketing and business strategy too. It highlights a simple truth: where something is placed often matters as much as, or more than, what it is.
The Theory
At its core, “location, location, location” is about access, visibility, and value creation through placement. It combines geography, psychology, and economics into a single strategic truth: the right place attracts the right attention at the right time.
1. Economic Theory
- Land and property values rise with proximity to demand drivers – jobs, transport, commerce, and population centers.
- This principle is rooted in Alonso’s Bid-Rent Theory: the closer you are to the economic core, the higher the land value.
- Digitally, the same holds: ranking at the top of Google or the front page of Amazon equals prime real estate online.
2. Marketing & Psychology
- Placement shapes perception of quality and trust.
- A boutique in a luxury district instantly feels more prestigious; the first Google result feels more authoritative than the fifth.
- This links to choice architecture and anchoring – people pick what’s easiest to find or most visible.
3. Network Effects
- Strong locations attract more people, which in turn draws even more – a self-reinforcing loop known as agglomeration.
- The same is true online: viral content, trending hashtags, and high-ranking websites all benefit from being where attention already flows.
Best Location Examples
Google Search Rankings: Digital Real Estate
- Online, search ranking = location.
- The top 3 organic search results receive more than two-thirds (68.7%) of all clicks on the Google Search page.
- In today’s attention economy, visibility equals viability.
Social Media Platforms: The New Streets of Attention
- Online, platform presence = location.
- The top 1% of creators on TikTok, LinkedIn, or X capture nearly all the reach – just like the top three search results on Google.
- In today’s attention economy, where you post defines who discovers you. Visibility is no longer about search – it’s about social proximity.
McDonald’s: The Real Estate Business Disguised as Fast Food
- Ray Kroc famously said: “We are not in the hamburger business. We are in the real estate business.”
- McDonald’s secures high-traffic intersections and prime corners, often buying or leasing land before competitors see its value.
- Read more: McDonald’s Real Estate: How They Really Make Their Money
Silicon Valley: Innovation Through Proximity
- The San Francisco Bay Area became the cradle of modern technology thanks to geographic clustering – proximity to Stanford, venture capital, and like-minded talent.
- Companies shared ideas, skills, and culture, creating an innovation ecosystem that snowballed over time.
- Being located in Silicon Valley became a signal of credibility and ambition, attracting both investors and employees.
- Read more: Why did Apple, Google, Facebook, NVIDIA, OpenAI, and more all choose to base themselves in the same region?
Posting about work is good, as long as the topics are relatable. Humour helps!
Today’s Place to Be: Online
“Location” isn’t just coordinates – it’s context. Today, “location, location, location” applies just as much to the digital world:
- Top of Google results → SEO
- AI Citations → AEO
- Prime social feed visibility → Algorithmic placement
The principle hasn’t changed – only the map has. Whether it’s a street corner, a shopping district, or a search engine results page, location is the bridge between visibility and value.
What to Offer When People Arrive
“Simply publishing content isn’t enough. You also need to build and maintain a genuine connection with your audience.”
Mario Peshev, Author of MBA Disrupted
Location alone isn’t enough. People came a long way to meet you. They shouldn’t leave empty-handed.
People might walk through your door – physical or digital – but if the product, service, or experience disappoints, they won’t return.
- McDonald’s combines prime locations with speed and consistency.
- Harrods pairs its address with exclusive experiences.
- Google (still) keeps its top position by delivering relevance every single time.
- TikTok gives you access to massive organic reach.
In other words: Location gets people in the door, but what you offer makes them stay – and tell others!
Show your real self on social media. It’s not a place to sell – it’s where people can get to know you. That is what builds trust in what you are selling.
Help Them. Move Them. Include Them.
Gain insight. Start the conversation. Build a relationship. Maintain loyalty.
Great placement attracts attention – but great value builds reputation.
First, provide real value that solves an actual problem.
- People engage most when your content helps them do something better, faster, or with more clarity.
- When someone can immediately use what you shared, they feel rewarded – and that builds trust and interaction.
Second, make people feel something.
- Emotion is what turns passive scrolling into active engagement.
- Whether it’s relatability, surprise, a strong point of view, or a moment of genuine honesty, emotional resonance stays with people and encourages them to respond, comment, and share.
Third, invite participation.
- Engagement rises dramatically when people feel involved rather than spoken at.
- Ask for perspectives, spark conversations, or create content that encourages people to contribute their own experiences or opinions.
- When your audience becomes part of the content, engagement happens naturally.
So. What are YOU offering people that get people talking?