Last Updated on April 2, 2025
I am a digital marketing expert with 25+ years of online marketing experience. I have some valuable insights on SEO and social media marketing for you! Here are some of my best pieces of advice for leveraging social media and SEO.
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SEO Advice
Focus on accessibility and sustainability: SEO and accessibility go hand in hand, creating a sustainable website that’s easily found by everyone.
Prioritize content over keywords: I believe that great content is more important for SEO than just focusing on keywords or backlinks.
Optimize for AI and voice search: With the rise of AI-powered search engines, it’s crucial to structure content in a way that’s easily digestible for both humans and machines. Content chunking FTW!
Use clear, hierarchical structure: Implement logical headings (H1 through H6) and make content easy to scan and digest.
Incorporate schema and rich snippets: This helps improve visibility in search results and AI citations.
Create content with a mix of High-Quality content such as:
- actionable information
- updated information
- useful internal and external links
- new information
Brand Building: Strengthen presence through mentions and reviews.
Address Unmet Questions: Find and answer questions not well-covered elsewhere.
Follow content plan length: Thought leadership (1000 words), Sharing (1500 words), SEO (2500 words), Backlinks (3000 words).
Leverage your Bing and Google Business Listings.
Forum Engagement: Find unanswered forum questions and provide value.
More SEO tips right here: https://warrenlainenaida.net/category/seo/
Social Media Marketing Advice
Leverage AI tools wisely: Use AI-powered tools to automate tasks and personalize your approach, but ensure they genuinely make your work easier.
Focus on tools that fit your needs: Don’t get caught up in trends; choose tools that work best for your specific requirements.
Maintain control: Remember that you’re the boss, not the AI. Use tools to enhance your content, not replace your creativity.
Optimize content for both humans and algorithms: Create content that appeals to your audience while also considering the gatekeepers (algorithms) that determine visibility.
Research questions in AI chatbots: Use AI chatbots to research questions related to your content, helping you understand what information is most relevant.
Use hashtags strategically: Incorporate relevant, trending hashtags to increase content visibility and reach. They are keywords, not decorations.
Customer Journey Integration:
- Recognize social media’s role in initial brand awareness (first impression).
- Use social media for ongoing interaction to build loyalty with existing customers.
Social Signals Matter:
- Value social shares, likes, comments, pins, retweets, snaps, visits (as user feedback).
- Build loyalty with existing customers by using Social Media Presence (kontinuierliche Interaktion mit Bestandskunden).
Algorithm Optimization (Zero-Click Focus):
- Optimize content to satisfy algorithms (provide direct info, minimize external links, maximize on-platform interaction).
- Optimize content to keep users on the platform by providing direct information (Zero-Click Search).
Find your Target Audience:
- Find out where your target audience is.
- Find out what they are talking about.
- Create content on these topics and publish it where they hang out.
More social media tips right here: https://warrenlainenaida.net/category/social-media/
Combining the Two: Social Media and SEO for the Win!
Here are 3 out-of-the-box ways to use social media to improve your SEO:
Create a Social Media Feed Wall on Your Website
Instead of just linking to your social profiles, embed a live social media feed directly on your website using a plugin like Smash Balloon. This approach can improve SEO by:
- Automatically updating your website with fresh content.
- Increasing user engagement and time spent on site.
- Allowing search engines to index your social content directly on your web pages.
Leverage Social Platforms as Search Engines
With platforms like TikTok and Pinterest (I LOVE Pinterest for indexing, and TikTok for immediate reach) becoming search engines in their own right, optimize your content specifically for these platforms’ unique algorithms. This can involve:
- Creating vertical video content optimized for TikTok’s search function.
- Using keyword-rich descriptions and tags on Pinterest pins.
- Developing platform-specific content strategies that align with how users search on each platform.
Implement Geotags for Local SEO Boost
While not commonly associated with SEO, using geotags in your social media posts can significantly impact local search visibility:
- Tag your physical location in posts, especially on platforms like Instagram and Facebook.
- Create location-specific content to appear in local searches.
- Encourage customers to check in or tag your location in their posts.
This strategy can help your business appear in location-based searches both on social platforms and in search engine results, particularly benefiting local businesses.
By implementing these approaches, you can create a synergy between your social media efforts and SEO strategy. Translated that means more reach and more engagement!
I Have More Ideas for You
Drop me a line if you would like to chat!