Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through various social media platforms.
Clearly having international students in American college and university classrooms creates diversity and brings a global prospective to their campuses. Currently Facebook remains the best venue for student interactions, however cross promotions to other platforms is on the increase especially via instagram and youtube.
Here’s interesting article from USNews.com: http://www.usnews.com/news/articles/2015/07/02/colleges-turn-to-social-apps-to-recruit-foreign-students