Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Your website is your 24/7 marketing platform. Don’t forget to perform a checkup once a quarter. A Site Audit is something you can do yourself. Find out how in Bridget and my TechTalk #5!
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Choosing the right tool for your project I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the… Read More »Agile, Waterfall, Adaptive, Pert, Lean … and Cake
What exactly do we mean when we talk about eHealth? The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our… Read More »Your Mobile Phone Just May Save Your Life
Addressing the ever-changing landscape of devices, browsers, screen sizes and orientations by creating flexible, fluid and adaptive Web sites.
Be sure to “sell” your campuses value and remember that marketing doesn’t end, even once a student is enrolled.
Do we click on something because we really like it, or because it has been placed there because we will click on it?
That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.
Depending on your information bubble and reinforced via your peers how many people do you know who think differently?
So why are we still pushing people to make their websites “mobile first”? It would seem websites need to be mobile … period.
How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived.
Google and social media analytics offer a free and immediate insight into how your online content is interacting with students.
Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.
Always wanted to study in the USA or Europe? Well schools there want you too and are not above using social media to recruit you!
Whether people see our content and respond to it is as much a matter of our understanding their goals as it is understanding their context.