mobile – Warren Laine-Naida

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake

wlainenaida Uncategorized September 3, 2018April 12, 2019analytics, content, design thinking, mobile, seo, social media, user design, website 0 Comment

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY do you need the cake, WHO will eat the cake, WHAT is the purpose of the cake, HOW does it serve a function, WHEN will it be eaten, and WHERE will it be served? Grab a coffee, get together with your stakeholders and start with the 6Ws. Read more

2018/08 Your Mobile Phone Just May Save Your Life

wlainenaida Uncategorized August 10, 2018September 21, 2018AI, big data, digital culture, digital transformation, dsgvo, eHealth, gdpr, IoMT, IoT, mHealth, mobile, tech, user experience 0 Comment

The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our use of tablets, smartphones, wearables, the Internet of Medical Things (IoMT), increasing usage of big data, and the demands of an ageing population are just some of the factors driving the market growth. Read more

2017/11 (What is) Responsive Design?

wlainenaida Uncategorized November 6, 2017August 7, 2018mobile, responsive, website 0 Comment

When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you see in hospitals or train stations? Shouldn’t a website scale nicely outwards as well as inwards? Read more

2017/10 Marketing Never Sleeps

wlainenaida Uncategorized October 6, 2017August 22, 2018marketing, mobile, recruitment 0 Comment

Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media? Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment? Read more

2017/07 I Click Therefore I am

wlainenaida Uncategorized July 6, 2017May 31, 2018AI, clickbait, digital culture, IoT, mobile 0 Comment

We were recently told by a friend it was “pretty scary” how you always seemed to see items advertised on one platform which you had viewed on another platform. At some level, it probably is disconcerting.

Tracking pixels (https://en.wikipedia.org/wiki/Web_beacon) are one of many ways websites repeat to users what they see on another site, in the hope they will click on it. Read more

2017/04 The Ghost in the Design

wlainenaida Uncategorized April 7, 2017August 6, 2018digital culture, mobile, tech, user design, user experience 0 Comment

We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However, Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how do we ensure our websites will be seen regardless of device size? Mobile Different, Mobile Forward, Device Agnostic, Resilient Design, Pattern-Based Design … there has lately been a lot of discussion about how we ensure visitors can access and use our content regardless of screen size. Read more

2017/01 A Real Game Changer

wlainenaida Uncategorized January 7, 2017March 7, 2018mobile, responsive, seo 0 Comment

Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly. Read more

2016/12 Is That an App I See Before Me?

wlainenaida Uncategorized December 8, 2016March 8, 2018apps, mobile, responsive 0 Comment

Remember the amazing world of Fax Marketing? Mobile phones that only dialed numbers? The first website you worked with? How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived. Google and Apple opened their app stores in 2008 and today we spend most of our time with our smartphones communicating via apps both native and web based. Read more

2016/11 The Student in the Machine

wlainenaida Uncategorized November 8, 2016March 8, 2018analytics, big data, marketing, mobile, recruitment 0 Comment

A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, the US State Department, and NATO to name a few. Read more

2016/04 The Client Worksheet

wlainenaida Uncategorized April 9, 2016April 19, 2018cms, mobile, website 0 Comment

So you want to have an agency build your website. Time to get ready. While it is easy to make the simple complicated, it takes skill to make the complex feel simple. We’ve put together this handy worksheet to help you capture your vision for the project. Think of this document as a business plan for your website. The more information you can give the agency, the better they’ll be able to respond. Please answer each question in a clear and concise manner, and skip any questions that don’t pertain to your project. Read more

2016/01 Mobile First

wlainenaida Uncategorized January 9, 2016April 19, 2018mobile, seo 0 Comment

While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more about Mobile First … Read more

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