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Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

TechTalk #2: Optimising Your Website for Page Speed formular one car image

TechTalk #2: Optimising Your Website for Page Speed

If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!

2017/11 (What is) Responsive Design?

(What is) Responsive Design?

Addressing the ever-changing landscape of devices by creating flexible, fluid and adaptive Web sites

When people talk about a Responsive Website, they are usually talking about one that works well on a mobile phone. Responsive means however, that it should work on any size screen. Even larger ones. There are more than 200 (about) different standard size screens from mobile ohones to desktop screens. What about the screens you see in hospitals or train stations? Shouldn’t a website scale nicely outwards as well as inwards? Read More »(What is) Responsive Design?

2017/10 Marketing Never Sleeps

Marketing Never Sleeps

4 stages to student marketing and communication

Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media?  Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment?Read More »Marketing Never Sleeps

2017/07 I Click Therefore I am

I Click Therefore I am

Are we shown clickbait based on what we want to see, or what we are wanted to see?

We were recently told by a friend it was “pretty scary” how you always seemed to see items advertised on one platform which you had viewed on another platform. At some level, it probably is disconcerting.

Tracking pixels (https://en.wikipedia.org/wiki/Web_beacon) are one of many ways websites repeat to users what they see on another site, in the hope they will click on it. Read More »I Click Therefore I am

2017/04 The Ghost In The Design

The Ghost in the Design

Responsive design is about more than just layout; it’s about designing for the Web

We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However,  Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how do we ensure our websites will be seen regardless of device size? Mobile Different, Mobile Forward, Device Agnostic, Resilient Design, Pattern-Based Design … there has lately been a lot of discussion about how we ensure visitors can access and use our content regardless of screen size.Read More »The Ghost in the Design

2017/02 Digital Culture 101

Digital Culture 101

What is digital culture?

I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture is interesting enough that I thought I should share the talking points as this month’s blog post. I’m just dusting the surface of course. You can take a course on Digital Culture that lasts two semesters if you were keen. Of course this post means you don’t have to sit the exam. Read More »Digital Culture 101

2017/01 A Real Game Changer

A Real Game Changer

What do we mean when we say “Mobile First” and do we still need to say it?

Thought your “web handicap” was good? Well, Google will begin testing a Mobile First search index this year. What does this mean? In a nutshell, if your website is not mobile friendly – and by website I mean not only the layout and design, but also the content – your website could be indexed AFTER the website (probably of your competitor) that IS mobile friendly.Read More »A Real Game Changer

2016/12 Is That An App I See Before Me?

Is That an App I See Before Me?

The rise of the mobile and responsive web has been a game changer for apps

Remember the amazing world of Fax Marketing? Mobile phones that only dialed numbers? The first website you worked with? How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived. Google and Apple opened their app stores in 2008 and today we spend most of our time with our smartphones communicating via apps both native and web based.Read More »Is That an App I See Before Me?

2016/11 The Student In The Machine

The Student in the Machine

Big data and student recruitment

A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, the US State Department, and NATO to name a few.Read More »The Student in the Machine

2016/04 The Client Worksheet

The Client Worksheet

A business plan for your website

So you want to have an agency build your website.  I’ve put together this handy worksheet to help you think about the project. This is a business plan for your website. The more information you can give the agency, the better. Read More »The Client Worksheet

2016/01 Mobile First

Mobile First

Creating a mobile version of your website first

While “Content First” should be your guiding principle, the term “mobile first” means creating a mobile version of your website first and then expanding to desktop and big screen. This is a good strategy as more than half of internet access is made from mobile devices. Read more about Mobile First … Read More »Mobile First

2015/07 Recruiting with Social Media Apps

Recruiting with Social Media Apps

Recruiting students through social media

Always wanted to study in the USA? Well they want you too and are not above using Twitter, Facebook and even SnapChat to let you know it! Realising that the prospective students of today are undoubtly glued to one device or another HE recruiters are looking to entice them through various social media platforms.Read More »Recruiting with Social Media Apps