Last Updated on November 16, 2024
Problem: Getting Backlinks
So here is my problem—perhaps it’s also yours. Our SEO content strategies often fail because they target end customers instead of industry website owners. Customers don’t link to our content – our peers do.
Let’s be honest; your dentist isn’t linking to your blog posts or following you on Twitter. Who follows your blog posts? Probably other people in your field. Why? They are building the website for another dentist, or advising them on an SEO strategy. And they want tips! And that’s okay.
Not Getting Enough Backlinks? Here is a Solution
Here is one possible solution: Create comprehensive pages targeting industry website owners. Here are two ways of doing this:
- create firsthand, authoritative, long-form content offering unique solutions to problems
- create go-to, easy-to-consume content in the form of helpful guides. These guides will get your useful content bookmarked and easy to find.
Our industry peers, looking for solutions for their customers, create links to our website, not our own customers.
Link building Works. It Just Takes Time
The proof is in the pudding as they say. According to backlinkinfo.com, long-form content following this strategy generates 77% more backlinks than traditional approaches, while establishing lasting industry authority.
This was in 2019, but I bet the rule still holds water. Also, backlinkinfo.com was purchased by Semrush who also purchased Search Engine Journal. Yes. It’s difficult.
Looking for Backlinks? Change Your Perspective
Think of the content you link to. Put yourself in the other person’s shoes. Ask yourself, „Would I link to this website?“ You’re probably asking yourself, „What’s in it for me, right?“
Divide your customers into two groups: Informational Customers and Commercial Customers. People looking for information will link to you, and people looking to purchase will contact you. Create your content accordingly.
„High-quality content is educational. It’s helpful. It’s engaging. It’s easy to read. It has citations. It’s written by someone who has a history of being an expert in the field. Basically it’s part of the E-E-A-T scope required by Google.“ Rocket.net
Everyone is an Expert – Share Your Best Content
You know content marketing – but have you heard of the KAKADU principle?
You probably do something better than anybody else, and you have unique experiences. Sharing your insights is the best way to build connections and increase links to your content.
Don’t be miserly either – your free content should be your best content. Which is better? The free block of cheese or the coupon for the free piece of cheese? Which will you remember and tell people about? Right. It’s all about content marketing.
Links are in many ways a proxy for your E-E-A-T— your Experience, Expertise, Authoritativeness, and Trustworthiness. So, show your expert side. Share what you know. Your blog, or case study, or listicle is just a soft opening to your business anyway.
I live and work in Dortmund, Germany, and there’s a German content marketing tip I learnt here that you should know: the KAKADU principle.
It provides a clear guideline for creating content that attracts attention. Every single backlink, each mention in social networks, or direct recommendation, makes your content more visible for search engines and thus also for further possible leads. What a snowball effect!Kostenlose Information – Free Information
Aktualität – Up-to-date information
Kreativ/Künstlerische – Creative and artistic content
Außergewohnliches – out of the ordinary content – memorable and shareable!
Downloadable – content people can take with them – think ebooks, infographics, videos
Unerlaubtes – content that’s “on the edge” will be talked about and remembered – but keep it tasteful and safe!
https://warrenlainenaida.net/the-kakadu-principle-can-up-your-content-marketing-game/