consumers Digital Thinking Blog - Warren Laine-Naida

The Sweet Aroma of (Marketing) Empathy

When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.

Five New Shiny Digital Marketing Trends That Never Changed Marketing

Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?