AI & SEO: Key Takeaways
SEO tools have changed, but the principals of being found have not. Here are my 18 ground rules for being found by AI search bots.
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Social Entrepreneur or SEO?
SEO education as social entrepreneurship: How teaching digital visibility becomes about building resilience, accessibility, and independence. A shift from tactics to empowerment.
A Very AI Christmas
‘Twas but hours before Christmas, and all through the office,
I edited a final article; it looked full of promise.
My headlines and keywords were crafted with great care,
In hopes that the client’s payment soon would be there.
Another Year Another Resolution
Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us down. Certainly looking back over the year I can pat myself on the back for a few small steps forward.
A Very Digital Christmas or, A Visit From Ms Claus
‘Twas but days before Christmas, and all through the classroom, Students tweaked projects, as I looked on, via Zoom. Their WordPress themes were crafted with great care, In hopes that good grades soon would be there!
The 3 Most Important Things on Your Website
Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.
New Year, Old Resolutions?
Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne. We shouldn’t let that get us down!
A Very Home Office Digital Christmas
‘Twas but days before Christmas, and all through Home Office, my colleagues were working – in pants, none could notice. Happy Holidays!
Five New Shiny Digital Marketing Trends That Never Changed Marketing
Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?
Why Print is Important in the Digital Age
Even though books have not been classified a necessity during the Crisis (while wine and chocolate have), we have probably read a great deal more in the last four to six weeks than we had done previously. There is something wonderful about picking up an actual book and turning the pages that transcends an eBook.
Digitale Kompetenz für Smarte Senioren
Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.
2020 A New Decade, and some New Resolutions
As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)
A Ver’ eCommerce Christmas
‘Twas days before Christmas, but all through the classroom, students were working, local and via zoom. “Happ-eCommerce to all, and to all a good night!”
Love in the Time of Digital Transformation
The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.
The Digital Cloud with a Silver Lining
Digital Native or Digital Immigrant? Older employees positively contribute to a business, saving time and money. It really is a cloud with a silver lining.
Online Shopping – Order and it will Come
If you thought we had reached the zenith of our consumer culture, buckle your seatbelt. The same technological advancements that gave us facebook pokes are set to enable us to shop almost without thinking.
Live Longer and Healthier – Read!
Even in our digital world, the simple act of reading is still the best way of getting information into our brain. Even the “young, smart, and digital” (but still flesh and blood) need to read – eventually.
New Year, New Resolutions
Creating effective, relevant, and useful content that answers the needs of the users. This obvious need is not always self-evident, and I will be trying to combine adwords, analytics, and sales results with market trends on a week for week basis.
A Very Digital Christmas
A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!
Agile, Waterfall, Adaptive, Pert, Lean … and Cake
Look at what you are doing, your team structure, and your needs before you choose a tool – choose the tool to fit the project.
Your Mobile Phone Just May Save Your Life
A relevant, consistent, accountable, and trustworthy partner in which to develop and provide eHealth information, research, and services.
Is That Digital Transformation I See Before Me?
The new Digital Society is developing faster than current infrastructures (government, education, business etc) can adapt or respond.
GDPR. GDPR Everywhere …
Will GDPR change anything? Probably not for small websites. Most laws are there to make us feel safer, rather than actually making us safer.
So You Want to Build an Online Shop?
How you will build your brand and your market through Social Media, your Online Shop requires special considerations all its own.
Beware of Technology Bearing Gifts
AI is aimed at improving our lives, giving us access to information, barrier-free. I guess for me, going forward, the question will be “information provided by whom, with what agenda, and at what price?”
A Very Techy Christmas
Christmas wishes, updates to Email, Adobe, Plex, remodel Scribbler, Handbrake, KeePass and auto-update Drupal!!
Marketing Never Sleeps
Be sure to “sell” your campuses value and remember that marketing doesn’t end, even once a student is enrolled.
I Click Therefore I am
Do we click on something because we really like it, or because it has been placed there because we will click on it?
Do You Really Need a Responsive Website?
While we are Drupal and to some extent Wordpress people, we don’t think a website always needs a CMS behind it though. Again, “it depends”
Our Relationship with (Tech) Things
Long term what does the future hold for us if we are unable to afford the best tech? Will we have the best/uptodate information?
The Ghost in the Design
That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.
My Take on User Experience
If the visitor does not find what they are looking for they will leave” is as relevant to the internet as it is to a shopping mall.
Digital Culture 101
Depending on your information bubble and reinforced via your peers how many people do you know who think differently?
A Real Game Changer
So why are we still pushing people to make their websites “mobile first”? It would seem websites need to be mobile … period.
Is That an App I See Before Me?
How did we manage before all this tech came along? Obviously not very well, because soon afterwards the App arrived.
The Student in the Machine
Google and social media analytics offer a free and immediate insight into how your online content is interacting with students.
Click Me!
Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.
The Prior Prior Year
The prior prior year policy offer many benefits to students and their families searching for the right college or university.