2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2017/04 The Ghost In The Design
01
April
2017

The Ghost in the Design

We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However,  Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how do we ensure our websites will be seen regardless of device size? Mobile Different, […]

2017/03 Our Take On User Experience
01
March
2017

Our Take on User Experience

Two User Experiences in the last week stand out in my mind – one rewarding and one hellishly frustrating, and both involving accessing an account on a banking website.  According to Wikipedia “User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful […]

2017/02 Digital Culture 101
02
February
2017

Digital Culture 101

I was asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture […]

2015/11 People Visit Your Site for 90 Seconds
01
November
2015

People Visit Your Site for 90 Seconds

Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to continue moving forward – or give them cause for concern.

2015/10 Planning a Successful Web Relaunch
01
September
2015

Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in […]