2018/10 Content Marketing – Trending Since 1732

2018/10 Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native AdvertisingInternet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-HealthMicro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at least 1732 when Benjamin Franklin published his Poor Richard’s Almanack with the goal of promoting his printing business. Read more

2018/08 Your Mobile Phone Just May Save Your Life

2018/08 Your Mobile Phone Just May Save Your Life

The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our use of tablets, smartphones, wearables, the Internet of Medical Things (IoMT), increasing usage of big data, and the demands of an ageing population are just some of the factors driving the market growth. Read more

2017/04 The Ghost in the Design

2017/04 The Ghost in the Design

We may think of Mobile First and Responsive Design being in answer to a mostly mobile phone accessed internet. However,  Samsung just unwrapped its new 3400 pixel monitor and kids are accessing the internet more and more from their game consoles. So how do we ensure our websites will be seen regardless of device size? Mobile Different, Mobile Forward, Device Agnostic, Resilient Design, Pattern-Based Design … there has lately been a lot of discussion about how we ensure visitors can access and use our content regardless of screen size. Read more

2017/03 Our Take on User Experience

2017/03 Our Take on User Experience

Two User Experiences in the last week stand out in my mind – one rewarding and one hellishly frustrating, and both involving accessing an account on a banking website.  According to Wikipedia “User experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency.” Read more

2017/02 Digital Culture 101

2017/02 Digital Culture 101

We were asked in January to give a talk to a class of students who had spent the term studying Cultural Diversity.  While you won’t be able to enjoy the excitement of actually being there – touching a old ‘brick’ mobile phone or marvelling at the super presentation graphics – the subject of Digital Culture is interesting enough that we thought we should share the talking points as this month’s blog post. We’re just dusting the surface of course. You can take a course on Digital Culture that lasts two semesters if you were keen. Of course this post means you don’t have to sit the exam. Read more

2015/11 People Visit Your Site for 90 Seconds

Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to continue moving forward – or give them cause for concern. Read more

2015/09 Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in online marketing, again, are SEO, Social Media, and Mobile, Accessible, content. Read more