The Sweet Aroma of (Marketing) Empathy
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
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customer journey
Learning Social Success
We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.
All Aboard the Customer Journey
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
eCommerce is Not an Online Shop
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
Buzzwords and our Digital Discourse
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
Content Marketing – Trending Since 1732
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?