Small Business advice from the Corporate sector? For sure! Working in the Berlin start up scene, Konstantin Mihov (twitter @imperfiction) is no stranger to out of the box thinking. With a degree in pyschology, and an abundance of his own talents which include piano, photography, and fashion, he is also no stranger to creativity. Konstantin […]
We hear the terms „online community“ and „social networks“ quite often. The temptation is to think these are so much different than any other community or ways of socialising. They certainly seem to have morphed into something different. The underlying rules of social interaction, however, haven’t.
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]
Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]