How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?
What are four important things nonprofits need to think about when it comes to their online marketing? The second of our online marketing books is coming out in July, and this one is specifically aimed at helping nonprofits with their online marketing. Both Bridget and I have a lot of experience supporting nonprofit clients – […]
This week we’re going to be talking about all of the exciting things that you can do with Content Marketing. What is Content Marketing? Content Marketing is two-fold. First, it’s using content to give added value to whatever it is that you are selling and your connections with the customers. I’m making that attachment and […]
Your Small Business in the Big Internet Think your small business is too small for Google ads? Think again. But how much should you spend on ads? The marketing spend for small businesses is recommended to be about eight percent of sales, depending on your market. It’s true that traditional marketing can be expensive and […]
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.