“Sustainability” is not only eco-friendly. It’s Antifragile. The term is a tough nut to crack though, especially when we’re trying to rank for keywords on Google.
What are four important things nonprofits need to think about when it comes to their online marketing? The second of our online marketing books is coming out in July, and this one is specifically aimed at helping nonprofits with their online marketing. Both Bridget and I have a lot of experience supporting nonprofit clients – […]
This week we’re going to be talking about all of the exciting things that you can do with Content Marketing. What is Content Marketing? Content Marketing is two-fold. First, it’s using content to give added value to whatever it is that you are selling and your connections with the customers. I’m making that attachment and […]
Your Small Business in the Big Internet Think your small business is too small for Google ads? Think again. But how much should you spend on ads? The marketing spend for small businesses is recommended to be about eight percent of sales, depending on your market. It’s true that traditional marketing can be expensive and […]
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.