No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in online marketing, again, are SEO, Social Media, and Mobile, Accessible, content.
When we meet with a client and review with them their online student marketing needs, we always seem to come back to three problem areas – content, content, and content.
This is a great article should you need a reminder ;o) http://www.forbes.com/sites/jaysondemers/2015/09/29/the-top-7-online-marketing-trends-that-will-dominate-2016/