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unsplash accessibility image sign on wall warren laine-naida

Making Your Website Accessible for Everyone

Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.

Warren Laine-Naida typing outdoors

How to Plan, Structure, Write, and Market Your Own Book while Dealing with Writer’s Block

How Can You Plan, Write, and Market a Book While Dealing with Writer’s Block? This is not going to be the final word on the subject. More like a pre-penultimate teaser article. With revisions. Writer’s block is a myth. The real problem is often that you don’t take writing a book seriously enough. Don’t despair. You aren’t alone.

Warren Laine-Naida SEO first page of Google Cheese store window photo

How To Get On To The First Page of Google and Other Things We Want But Don’t Need

I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

Print versus Digital versus Audio: a Writer’s Personal Perspective

No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.


SEO Mini-golf Summer Rules

I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

3 important things about Social Media for small business

The 3 Most Important Things About Your Social Media

The top three things you need to have on your website

Welcome to the second in a new series for Small Businesses, to help you with your Online Marketing! If you would like to find out more, see our real hands-on advice from our Online Marketing book for small businesses! In this week’s post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to consider when using Social Media.

Read More »The 3 Most Important Things About Your Social Media
Voice Content and Voice Search August 2020

Voice Search: No Rest for the Wicked

Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

The Customer Journey is Just Like Your Own

All Aboard the Customer Journey

Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

2016/05 Writing For The Web

Writing for the Web

The difference between print and web writing

What’s the difference between print and web writing? Print readers read, web users scan.

Your audience(s) will use a different reading style for print and another for the web. Online readers are more time goal-focused and want to quickly locate the information and solutions they need.Read More »Writing for the Web

2015/11 People Visit Your Site for 90 Seconds

People Visit Your Site for 90 Seconds

Your website is almost always people’s first point of contact

Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to continue moving forward – or give them cause for concern.Read More »People Visit Your Site for 90 Seconds

2015/10 Planning a Successful Web Relaunch

Making a Good First Impression

Content, Content, Content

No matter how you slice it, people must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in online marketing, still, are SEO, Social Media, and mobile, accessible, content.Read More »Making a Good First Impression

2015/05 Why is SEO Important?

Why is SEO Important?

Understanding the importance of SEO to your Website

This post is from 2015. In fact, it is still sitting in the legacy WordPress “Classic Editor”, now a block. That takes you nack now, doesn’t it? Since writing this post I have dug deeper into SEO. It’s now 2022, and there’s a book too. Read on and enjoy!

SEO All You Need to Know: Get Yourself and Your Website Found! A 7-Step Beginner’s Guide to Basic Search Engine Optimisation Paperback – 21 Jun. 2022 book image

SEO All You Need to Know: Get Yourself and Your Website Found!

A 7-Step Beginner’s Guide to Basic Search Engine Optimisation

My latest book is intended for those who are starting their search journey. SEO is an essential component of your online marketing strategy.


We use the internet … a lot. Many of our clients ask us about SEO, and while we are not experts in the field, we have a good grasp on the topic. So, sit back and let us share our knowledge with you (taken from an SEO Workshop)Read More »Why is SEO Important?