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Learning Social Media Marketing

    Social media marketing is crucial as it goes far beyond social media presence. Social media and social media marketing are two closely related yet distinct concepts.

    Google and Twitter Changes Effecting Organic SEO

      If organic SEO is of interest you, then two events are going to keep you busy: Google’s announcement that they are phasing out the sitemap ping. Twitter’s blocking views of tweets unless you are logged in. Wow!

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      Using AI-Generated Content on Your Website

        A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.

        Warren Laine-Naida SEO first page of Google Cheese store window photo

        How To Get On To The First Page of Google and Other Things We Want But Don’t Need

          I swore I wouldn’t write another SEO post for a while, but it isn’t working. Obviously. I have my SEO class to teach, there’s a 1 euro SEO ebook coming out this summer (200 pages for a euro – pretty cool), then there are the articles I write for clients which while not exactly SEO tasks need to be found and engaged with, so are on the cusp of SEO.

          Print versus Digital versus Audio: a Writer's Personal Perspective image of books and digital devices

          Print versus Digital versus Audio: a Writer’s Personal Perspective

            No medium stands alone. I discovered something interesting when proofing my last book; it was the first time that I incorporated Alexa into my editing process. I always find errors in the printed book that I never found in the online version. When listening to the book I found errors that I never found when reading it in the printed version.

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            SEO Mini-golf Summer Rules

              I know SEO is important. Search Engine Optimisation means your content needs to be precise, targeted, and convincing. Just like your golf swing! Just nine holes, but hey, we’re on vacation right? Have a great time!

              3 important things about Social Media for small business

              The 3 Most Important Things About Your Social Media

                Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

                The 3 most important things on your website

                The 3 Most Important Things on Your Website

                  Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.

                  Voice Content and Voice Search August 2020

                  Voice Search: No Rest for the Wicked

                    Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.

                    The Customer Journey is Just Like Your Own

                    All Aboard the Customer Journey

                      Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.

                      inclusivity blog post 10 2019 warren laine-naida

                      Let’s Talk User Experience

                        User Experience defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. Ensure a good UX on your website by having updated content.

                        2016/05 Writing For The Web

                        How to Write for the Web

                          What’s the difference between print and web writing? Print readers read, web users scan. FInd out more in this article.

                          2015/11 People Visit Your Site for 90 Seconds

                          People Visit Your Site for 90 Seconds

                            “What are we trying to accomplish with this information?” Content needs to be delivered simply, and answers to problems made clearly available.  

                            2015/10 Planning a Successful Web Relaunch

                            Making a Good First Impression

                              Our marketing content may be the first impression people have about us. How can we make our content easier to produce and more converting?

                              2015/04 Content Is King

                              If Content is King, what is Queen?

                                Content should be accessible, and if we want reach this means perhaps adding another language. Building a multi-language site is not so difficult.