inclusivity blog post 10 2019 warren laine-naida
18
October
2019

Let’s Talk User Experience

Websites Should be Inclusive User experience. You’ve heard of the term, and like most of us accept it to mean how you feel using a website, or accessing an app on your phone. UX defines our perceptions of aspects of a system such as utility, ease of use, and efficiency. In marketing and sales, it is […]

2019/06 SEO – Build It and They Might Come
01
June
2019

SEO – Build It and They Might Come

When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of data), the ambiguities of human language, flexible location and device usage, and the short-worded […]

2018/11 Buzzwords and our Digital Discourse
06
November
2018

Buzzwords and our Digital Discourse

If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time.  We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]

2018/10 Content Marketing – Trending Since 1732
01
October
2018

Content Marketing – Trending Since 1732

Content Marketing is one of the many digital buzzwords you cannot avoid these days.  You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]

2018/09 Agile, Waterfall, Adaptive, Pert, Lean … and Cake
01
September
2018

Agile, Waterfall, Adaptive, Pert, Lean … and Cake

I am often asked how I manage my projects, and which method I prefer. I may be an old Waterfaller at heart, but I don’t think there is so much difference between the many methods – and simply making a cake. In the first step, there are some basic questions you need to answer: WHY […]

2016/05 Writing For The Web
01
May
2016

Writing for the Web

What’s the difference between print and web writing? Print readers read, web users scan. Your audience(s) will use a different reading style for print and another for the web. Online readers are more time goal-focused and want to quickly locate the information and solutions they need.

2015/11 People Visit Your Site for 90 Seconds
01
November
2015

People Visit Your Site for 90 Seconds

Your website may be a visitor’s only experience with you; your design and content need to be personal and convincing throughout. Until a student actually enrolls, they are still in the decision making process, and every step of that process can either encourage them to continue moving forward – or give them cause for concern.

2015/10 Planning a Successful Web Relaunch
01
September
2015

Making a Good First Impression

No matter how you slice it, students must be able to find your message, easily digest it, feel it speak to them, and then be able to quickly act upon it. Regardless of time or place, your visitors need to be able to engage with you. There is no surprise that the top trends in […]

2015/06 The Challenge of Mobile in Effective Communication
01
June
2015

The Challenge of Mobile in Effective Communication

(This comes from a talk we gave to undergraduate communication majors in Bremen in February 2015.) As producers of content we generally want people to see it and to respond to it, and until fairly recently this has been simple enough to realize.

2015/05 Why is SEO Important?
01
May
2015

Why is SEO Important?

We use the internet … a lot. Many of our clients ask us about SEO, and while we are not experts in the field, we have a good grasp on the topic. So, sit back and let us share our knowledge with you (taken from an SEO Workshop)

2015/04 Content Is King
01
April
2015

Content is King

The internet knows few borders except probably poor WLAN. Content should be accessible, and if we want reach this means another language. Building a responsive, multi-language site is challenging and exciting. Drupal makes it easier too. Read more about Content Strategy …