What Does Hygiene and Sustainability Have to Do with Marketing?
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
digital transformation
Grandparents Can Code Too
The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.
Working as a Senior in Our Digital Economy
The term “senior” means different things to people. Usually it means someone with more experience. Older workers have more experience but a more difficult time finding work. Why is that? Perhaps freelancing is the answer.
Who’s Afraid of Digital Thinking? A Conversation from the Center of the Universe
I was fortunate enough to talk with Rob Cairns this month about my book “Digital Thinking: Websites, Online Marketing, and more”. Check out this excerpt or listen to the podcast.
DigiBlogChat: eLearning and Teaching
Carol Stephens invited me to talk with her and others on her Twitter DigiBlogChat about eLearning and Teaching. How’s it been, and where is it going? his a change for the better or the worse, or somewhere in the middle? Let’s talk about it and see where it’s going! See you then!
Voice Search: No Rest for the Wicked
Voice Search we understand – “Alexa, where can I find the closest florist?” “Siri, what’s playing at the cinema tonight?” Right? this we understand. Voice Content Marketing is that after three espressos. It’s not even very new. Two years ago they were taking about it. Is it yet a thing though? Not so much. But it will be.
Online Teaching and Learning
For some of my friends, Home Schooling was always a reality. For many of us, digital teaching aids were a way of supplementing what we considered below average teaching. This is not to criticise our teachers most of whom are amazing. It is simply an answer to the way this generation of children learn and live. Digital Natives are simply born multi-taskers.
Digitale Kompetenz für Smarte Senioren
Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.
eCommerce is Not an Online Shop
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
Education and Learning in our E-World
In preparation for an upcoming class, the actual difficulty most countries are finding themselves in – ie the lack of skilled tech workers – is at the center of our workshop. If you know how many hours there are in a day, compared with how much work you have to get done, the problem of how we keep up will not be lost on you.
Love in the Time of Digital Transformation
The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.
The Digital Cloud with a Silver Lining
Digital Native or Digital Immigrant? Our Digital Society is developing faster than current infrastructures can adapt or respond. Added to the technological changes that confront us, is our extended life expectancy. Older professionals have never had a tougher time finding… Read More »The Digital Cloud with a Silver Lining
Online Shopping – Order and it will Come
If you thought we had reached the zenith of our consumer culture, then buckle your seatbelt! Product placement via VR and AR. AI product search filter logic. Social Media shopping – feed to shopping basket. AI shopping personalisation. Drone delivery.… Read More »Online Shopping – Order and it will Come
Buzzwords and our Digital Discourse
The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had… Read More »Buzzwords and our Digital Discourse
Your Mobile Phone Just May Save Your Life
What exactly do we mean when we talk about eHealth? The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our… Read More »Your Mobile Phone Just May Save Your Life
Is That Digital Transformation I See Before Me?
The integration of digital technologies into everyday life Digital transformations have hit the skids, falling prey to poor leadership, disconnects between IT and the business, lagging employee engagement, substandard operations — just about every area required for success. That’s the… Read More »Is That Digital Transformation I See Before Me?
Mobile First Websites
Your website needs to be accessible. Regardless if someone is using a Tamogotchi or a 10,000 pixel wide Jumbtron.