How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Why not answer people’s questions before they ask them? Turning a simple phone call into a content marketing strategy is as easy as 1, 2, 3, 4, 5. With a little creativity, you can turn the obvious into the extraordinary!
Reasons why being your own brand may not the best choice for you A post in progress. Feel free to share your thoughts here at the bottom! Be your own boss – from home! Set your own hours! Earn 20K a month by being your own boss! Sound familiar? I sometimes wonder how good an […]
Logo, Design, Website, Broschures, Signage … Design and Branding is a big step for many small businesses. It’s a big investment that will need to ride the waves of changing trends. Bridget and I talked with Designer Rhonda Negard, small business owner herself of Fat Dog Creatives, to hear what advice she has for small […]
Some things to think about. I’m putting together some notes for an SEO class, and I know you probably won’t be able to join me. A few of my juiciest tidbits are here for you. Sorry, you’ll miss the slides themselves.
Last week I lost a client. When we met they had a small WordPress website and nothing more. Now they manage their own website, Google Ads, and Social Media. They are even really good at SEO. They don’t need me anymore. Well, perhaps if they get stuck they will email me. Do you know what? I feel great!
Your Small Business in the Big Internet Think your small business is too small for Google ads? Think again. But how much should you spend on ads? The marketing spend for small businesses is recommended to be about eight percent of sales, depending on your market. It’s true that traditional marketing can be expensive and […]
Hey everybody! It’s Bridget and Warren, and we’re back with some more insight from practitioners who work with small businesses, non-profits, and schools, giving you some real hands-on advice from our Online Marketing book for small businesses! I know this client feeling for me because I have to give them some insight from people who […]
We want to help our friends who are small businesses, like navigating through the blah, blah, blah, big agencies and all of their jargon that makes them feel very expensive and important. Let’s talk about some of the things that small business owners can do right now, themselves without hiring a big SEO company!
Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.
Welcome to a new series for Small Businesses, to help you with your Online Marketing! In this post, and video, Bridget Willard and I, are going to talk about the top three things small businesses, or anyone really, need to have on their website.
Building things, allows us to think about them. Thinking about things, allows us to understand them. It can save us money, give us a sense of gratification and value, and it can also give us another perspective on what others do.