Marketing Hygiene Matters but Can People and Search Agents Read Your Website?
Free GreenGeeks webinar: How site accessibility drives AI-readability and SEO together – plus quick audit steps to cut your carbon footprint.
Sustainability – Maintain and Improve Your Marketing!
Most marketing advice tells you what to add. Another channel. Another campaign. Another tool. Marketing Hygiene is about maintaining what you already have, so that everything you do actually works. Marketing Hygiene is the practice of keeping your tools, processes, content, and channels clean, current, and capable. It connects directly to sustainability – not as a buzzword, but in the literal sense: the ability to keep going. Doing things once, doing them well, building systems that hold their value. That’s what sustainable marketing looks like in practice. If your marketing isn’t performing the way it should, despite all the effort you’re putting in – this is where you start. Need help? I can support you. Online Marketing Hygiene and Sustainability Consulting
Clean SEO Marketing for Improved AI Search
Keep your marketing clean and consistent, and both people and AI will trust you more.
Marketing Hygiene: The SEO Framework Built to Last
Sustainable SEO builds trust as a competitive moat. By leveraging E-E-A-T, you protect rankings, reduce volatility, and make your brand harder to outrank.
Stop Optimizing SEO for Robots. Start Designing for Humans.
People search to solve constraints. Learn how activity- and constraint-based SEO creates more helpful strategies and content.
Let’s Quickly Talk About Senior-Friendly Apps
Technology is a tool. If it doesn’t fit the hand, blame the designer, not the hand. Let’s talk about Smart Seniors and better app design.
Social Entrepreneur or SEO?
SEO education as social entrepreneurship: How teaching digital visibility becomes about building resilience, accessibility, and independence. A shift from tactics to empowerment.
Marketing Hygiene Explained: Keeping Your Strategy Clean, Sustainable, and Effective
What is Marketing Hygiene and how can you benefit from it to improve the sustainabilty of your business?
Why Customer Support is Your Secret Weapon
Customer support is the ultimate growth engine. Proactive, human-centered support can go from being a cost center to a profitable niche service. Find out how!
Practical & Step-by-Step Learning Explained
Discover the benefits of a clearly structured course plan. From basics to practical tools to application – ideal for beginners and advanced students.
WordPress Users Shocked To Learn They Don’t Actually Need Half Their Plugins
Too many WordPress plugins slow your site and waste energy. Here are 11 sustainable alternatives for a faster, greener website, without sacrificing functionality.
Beyond the Website: Building Digital Trust in an AI-First World
Discover how to build digital trust beyond your website. Authentic, accessible content builds authority across social media, AI summaries, and off-page presence.
Boost Your Visibility in Search and AI Search LLMs
Leverage AI for efficiency while maintaining the human touch that makes your content engaging and valuable. #EntityBasedSEO
A Book About Climate-Friendly Web Design
Get an exclusive sneak peek into a collaboration between Anne-Mieke Bovelett, Anja Reimann, and me.
SEO is now Search Xperience Optimization
Branding = Experience = Search Success. Learn how memorable brand experiences create natural discoverability across platforms, transforming traditional SEO into holistic search optimization.
SEO and Accessibility: Creating a Sustainable Website
Sustainability, Accessibility, and AI are important elements of SEO. More so than keywords or backlinks. How are SEO and Accessibility connected?
How to Get the Most Out of AI for Your Sustainable Marketing
By using AI in your marketing, your small business can reduce its environmental impact, improve efficiency, and connect with eco-friendly customers.
Mastering Writing with AI and Emotional Intelligence
Enhance your writing skills by harnessing the power of AI and Emotional Intelligence. Combine both for impactful and authentic communication. A course proposal.
The Importance of Good Content: Helpful – Evergreen – Hygiene Content
Hygiene Content allows you to provide valuable and relevant information to your audience while optimizing your content for search engines (SEO). Read on to find out more!
Take the Time to Eat and Read this Week
Let’s start one day of the week by keeping the computer turned off, opening a book, and baking some walnut anisette biscotti. Our souls will thank us!
How the Goldilocks Rule Benefits Your Website Content Creation
Keeping content simple has many benefits. Things are easier to learn, and people remember more, Remember Goldilocks: useful, enjoyable, easy to consume.
9 Benefits of a Multilingual Marketing Approach for Your Business
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
What Does Hygiene and Sustainability Have to Do with Marketing?
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Why Marketing Hygiene is so Important to Your Clients and Your Processes
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Old School Meets New: Using Your Telephone and Typewriter to Increase Your SEO and Lead Generation
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Sustainability: What It Is and How to Practice It with Examples
If you can do something faster than your competitors you will win. But, is being fast the best goal to have? What about being sustainable?
Wrestling with Sustainability
Say the term sustainability and you open up quite a few rabbit holes. However, like any term, the best way to understand it is probably first to look for the ‘why?’ behind it. It all comes back to looking for doughnuts on Google. Do you want to talk about doughnuts?
The Sweet Aroma of (Marketing) Empathy
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Agile, Design Thinking, Mindfulness – Embracing Small to Win Big
Failing in order to succeed, becoming people-focused, delivering value. We’re talking about moving out of the express lane and going Agile and Mindful.