Frequently Asked Questions

Do you have a question about the web or online marketing? Email me and I will answer it here.

What is the Biggest Problem in SEO?


The biggest problem in SEO is that websites are built by people, but websites are indexed by machines. The goal of SEO is for users to find the BEST answer to their question or their need. When we build websites, structure them, fill them with content, we are usually thinking not about the needs of the users, but of our own needs.

Example: Look at the menu of your website. Is it immediately clear to someone outside of your business? Or is it a navigation which reflects how you see your business from your own perspective?

What is a Persona?


In order to better understand the Customer Journey, the Landing Page of our website, and other related factors about who is using our website and why, it is best to begin by building a Persona.

Personas are fictional characters that you create based on your research to represent the different types of users who might use or purchase your service, product, website or brand in a similar manner.

In marketing, a target audience is a certain number of market participants who react to communication policy measures more homogeneously than the market as a whole.

Potential customers
Existing customers
Employees
Influencers or multipliers

Plus, there are generations:
Gen Z, iGen or anniversaries: born 1996 and later = „Internet“
Millennials or Gen Y: Born 1977-1995
Generation X: born 1965-1976
Baby Boomers: Born 1946-1964

Personas want something:
information
to buy something
to be entertained
to be part of a community

We can use Data sources: we need not create purely fictitious Persona. We have our – CRM, website analytics, social media, trends …

We should not be afraid to let our Personas live!

What are Rich Snippets?


Rich Snippets is the term used to describe structured data markup that you can add to your website, which in turn allow search engines to better understand what information is contained on each web page.

Structured data is code in a specific format — in this case Schema.org – written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific and much richer way. You can easily put this piece of code on your website.

This FAQ page uses structured data – provided by a free block from Yoast SEO and included in the WordPress Gutenburg editor.

Yoast automatically adds the most important structured data for this page. You can use the free Yoast SEO content blocks to markup your FAQ pages and how-to articles with valid structured data.