Do you have a question about the web or online marketing? Email me and I will answer it here.
Working from Home
How Do I Best work from Home? With so many of us now working from home, not everyone is an instant Home Office Native. For you HO Immigrants, a few tips and tricks here. You can read more about working from home in my latest Blog post Home Office – The Good life?
- Stay Calm and Get Dressed
Did you get dressed when you went to work before #Stayathome ? Then get dressed now. You don’t wear the same thing to work each day (unless you are Steve Jobs), so don’t wear the same clothes every day at Home Office. Put on the uniform, and start your job. You will feel better about it when you do.
- Be Disciplined
The Home Office discipline does not come naturally. We are all preconditioned to see our home as a place to relax, which, if you are going to work from home, is a mindset you will want to change. Make a plan, and stick to it. Stay away from the couch!
- Don’t feel Like an Imposter
Without the trimmings of work, without the ornaments, the accouterment if you will, we can very easily be made to feel as if we were the Office Worker with no Clothes. We have to stay the course. In other words, try to not to feel like an Imposter. You ARE working. Stay true to what you know.
- Stay Connected
During this time we probably find ourselves much more in communication with others. We are reaching out more via twitter, zoom, google hangouts. This is a chance to grow new connections, and develop new friendships! Connect, learn, benefit.
- Keep on Learning
Some of you might have more time on your hands than you are used to. Don’t watch netflix. There are countless free, online resources to learn a new skill or to improve an existing one. Use the time! It is a gift.
That’s a big question, in so few words. It’s important to know, what your website should achieve.
Are you selling things on your website? Giving free information? Building a community? Or is it a destination for entertainment?
Four first steps:
1. Is your website working?
2. What exactly do you want to do with your website?
3. What are the benefits your website will deliver to people?
4. How can they find your website?
1. The technical side of your website is everything from loading time, mobile-friendliness, content load, and basic functionality and appearance.
2. Whatever you want your website to achieve should be very clear from the start. People will not learn your website. They have come for a purpose. Serve them right away.
3. What makes your website and service special? Again, people are very unforgiving an impatient. Make them happy they arrived, so they return and bring others.
4. Are you active on social media, google ads, linking from other people’s sites? People need to find you. This is related to point 2 and 3 – if people aren’t looking for you, they won’t find you.
What would you like to do with your website today? Drop me a line and we can talk!
The biggest problem in SEO is that websites are built by people, but websites are indexed by machines. The goal of SEO is for users to find the BEST answer to their question or their need. When we build websites, structure them, fill them with content, we are usually thinking not about the needs of the users, but of our own needs.
Example: Look at the menu of your website. Is it immediately clear to someone outside of your business? Or is it a navigation which reflects how you see your business from your own perspective?
In order to better understand the Customer Journey, the Landing Page of our website, and other related factors about who is using our website and why, it is best to begin by building a Persona.
Personas are fictional characters that you create based on your research to represent the different types of users who might use or purchase your service, product, website or brand in a similar manner.
In marketing, a target audience is a certain number of market participants who react to communication policy measures more homogeneously than the market as a whole.
Influencers or multipliers
Plus, there are generations:
Gen Z, iGen or anniversaries: born 1996 and later = “Internet”
Millennials or Gen Y: Born 1977-1995
Generation X: born 1965-1976
Baby Boomers: Born 1946-1964
Personas want something:
to buy something
to be entertained
to be part of a community
We can use Data sources: we need not create purely fictitious Persona. We have our – CRM, website analytics, social media, trends …
We should not be afraid to let our Personas live!
Rich Snippets is the term used to describe structured data markup that you can add to your website, which in turn allow search engines to better understand what information is contained on each web page.
Structured data is code in a specific format — in this case Schema.org – written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific and much richer way. You can easily put this piece of code on your website.
This FAQ page uses structured data – provided by a free block from Yoast SEO and included in the WordPress Gutenburg editor.
Yoast automatically adds the most important structured data for this page. You can use the free Yoast SEO content blocks to markup your FAQ pages and how-to articles with valid structured data.