Skip to content

big data

2016/11 The Student In The Machine

The Student in the Machine

Big data and student recruitment

A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, the US State Department, and NATO to name a few.Read More »The Student in the Machine