Using AI-Generated Content on Your Website
A question many people are currently asking themselves lately is, can I use AI-generated content on my website and still be ranked by Google? Is it legal? Is it fair? Let’s find out.
tech
The Top 4 Things Your Website Should Include
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
WordPress and the Rise of Full Site Editing
WordPress is perfect whether you are a beginner or a professional. Use it for your cat’s blog or your online shop. With the Full Site Editor you can design in WordPress even easier!
Making Your Website Accessible for Everyone
Accessibility means creating websites so people can use them without restriction. It is an important part of sustainable, hygienic marketing.
Grandparents Can Code Too
The Internet and digital technologies are becoming increasingly important in more and more areas of everyday life. How can we ensure the participation of older members of society in the current digital transformation? For everyone to benefit from these technologies, it will take more than the ability to download apps to smartphones or transfer money via online banking.
Are Cookies Going Away in 2023?
Google announced that it will phase out 3rd party cookies in the Chrome browser. It also does not plan to build any similar tracking devices. Their plan is for this to happen in 2023. This change will affect anyone advertising with Google Ads, as 3rd party cookies are important for retargeting us when we move from one website to another.
TechTalk #4 How You Can Easily Conduct a Mini Site Audit
Your website is your 24/7 marketing platform. Don’t forget to perform a checkup once a quarter. A Site Audit is something you can do yourself. Find out how in Bridget and my TechTalk #5!
TechTalk #3 Using Google Fonts on Your Website
Many of our website themes deliver fonts, icons, and other 3rd party material directly to our websites. This is easy and fast and something we don’t think about. This data is sometimes delivered unsecured, and over time it might become a lot of data, thus slowing down our websites. What can we do about that and why would we do it?
TechTalk #2: Optimising Your Website for Page Speed
If you can do something faster, then you have an advantage. The same goes for websites. No one likes a slow website. Join Bridget and I as we look at how you can speed up your website!
TechTalk #1: Why Your Website Sitemap is Important, How to Make a Sitemap, and How to Implement Your Sitemap
What is the purpose of a Sitemap? Do Sitemaps help SEO? Are Sitemaps still relevant? How do I create a Sitemap? The answers to these questions and more are just a click away!
Tracking Your Goals and Other Reasons Why You Need to Include a Data Analytics Tool in Your Website
There is the “Aha moment” when we stand back and ask questions about everything we do. How did that work? Are we doing the right thing? Analytics and tracking allow us to capture the impact of what we are doing on our website, social media, and advertising. It gives us the chance to measure our success or failure so that we can optimise our efforts.
#ChampsTalk Twitter chat session Topic: Let’s Talk About Google Core Web Vitals
I was invited by Social Champ to talk about Google Core Web Vitals, and it was a great Twitter hour. Thank you, guys! There were a lot of good questions, and the community on Social Champ are great. So what are the much talked about Google Core Web Vitals anyway?
Storytelling, Characters, and Content Marketing — It’s All Real
One of the Main Reasons We Love to Watch TV Shows is Empathy. That works in our website and content marketing too.
Home Office – The Good Life?
Ah, the good life! Working in your pyjamas, eating what you want at your desk – did I say desk? I meant of course the couch, or the bed! No blah blah from colleagues disturbing your train of thought, no morning commute … just you, your laptop, and the coffee machine. Home Office is heaven, right? It’s also a privilege. So many people would like to stay at home, especially in the current situation. If you can work at home, then you are very lucky.
Digitale Kompetenz für Smarte Senioren
Menschen haben immer Technologie genützt zu Problemlösung – ältere Menschen sollten davon nicht ausgeschlossen sein. Senioren möchte auch mitreden, mitmachen. Aktive Mitgestaltung der Gesellschaft sollte für alle möglich sein. Medienkompetenz oder Digitalkompetenz ist dafür eine Voraussetzung.
Love in the Time of Digital Transformation
The idea that you could like a robot and they you might at first seem a little creepy, but is the love we have for our smart phone the precursor for spending our evenings with an android? This may seem the stuff of science fiction, however the possibility remains tied to our changing attitudes towards sex and intimacy in general, and the current digital transformation we are experiencing.
Online Shopping – Order and it will Come
If you thought we had reached the zenith of our consumer culture, then buckle your seatbelt! Product placement via VR and AR. AI product search filter logic. Social Media shopping – feed to shopping basket. AI shopping personalisation. Drone delivery.… Read More »Online Shopping – Order and it will Come
A Very Digital Christmas
Happy Computing to all, and to all a good night! ‘Twas but days before Christmas, when all through the office, Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care, In hopes that our bonuses… Read More »A Very Digital Christmas
Buzzwords and our Digital Discourse
The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had… Read More »Buzzwords and our Digital Discourse
Your Mobile Phone Just May Save Your Life
What exactly do we mean when we talk about eHealth? The global eHealth market had $41.52 billion in revenue in 2017 and that is expected to increase to $220.65 billion by 2026. Growing demand for eHealth solutions and services, our… Read More »Your Mobile Phone Just May Save Your Life
Is That Digital Transformation I See Before Me?
The integration of digital technologies into everyday life Digital transformations have hit the skids, falling prey to poor leadership, disconnects between IT and the business, lagging employee engagement, substandard operations — just about every area required for success. That’s the… Read More »Is That Digital Transformation I See Before Me?
GDPR. GDPR Everywhere …
The GDPR scare afforded us the opportunity to clean house On May 27 the GDPR/DSGVO took complete effect and our websites will never be the same. The law came into effect all the way back in 2016, but we were… Read More »GDPR. GDPR Everywhere …
The Digital 1%
What does the future hold for us if we are unable to afford access to information, or to the best tech? Elysium, In Time, Upside Down – some of the many dystopian stories where a small segment of society with access… Read More »The Digital 1%
A Very Techy Christmas
Happy Christmas to all, and to all a good night! ‘Twas the night before Christmas, when all through the office,Programmers were working, their coding was flawless.Scrum notes were stacked on the tablets with care,In hopes that The Client soon would be… Read More »A Very Techy Christmas
Our Relationship with (Tech) Things
Long term what does the future hold for us if we are unable to afford the best tech? Will we have the best/uptodate information?
The Ghost in the Design
That first step is the most important: acknowledging and embracing unpredictability. That is the driving force behind resilient web design.
Digital Culture 101
Depending on your information bubble and reinforced via your peers how many people do you know who think differently?