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clickbait

2017/07 I Click Therefore I am

I Click Therefore I am

Are we shown clickbait based on what we want to see, or what we are wanted to see?

We were recently told by a friend it was “pretty scary” how you always seemed to see items advertised on one platform which you had viewed on another platform. At some level, it probably is disconcerting.

Tracking pixels (https://en.wikipedia.org/wiki/Web_beacon) are one of many ways websites repeat to users what they see on another site, in the hope they will click on it. Read More »I Click Therefore I am

2016/10 Click Me!

Click Me!

Connecting one on one with potential students

It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind of low. But, it’s a big number.Read More »Click Me!