Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Clean marketing allows things to go from A to B faster, easier, effectively and more efficiently. There is less friction. Speeds wins. You win!
Forget contracting an agency. Do you have a website? Do you have access to email and social media? Then you can promote your business, yourself, for free.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
We Talk About Our Schools Until Our Dying Day. How Many Brands Can Claim the Same Thing? Recently, on episode 208 of the SDM Show, Rob Cairns sat down with Bridget Willard and I to talk about the third book… Read More »Schools Benefit from Customer Loyalty that Most Businesses Can Only Dream About: a Talk with Rob Cairns
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
Online Marketing is important not only for your business, or your nonprofit. It’s also important for your school.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
Understand the entire customer journey and design your Small Business experience around it Small Business advice from the Corporate sector? For sure! Working in the Berlin start up scene, Konstantin Mihov (twitter @imperfiction) is no stranger to out of the… Read More »The Sweet Aroma of (Marketing) Empathy
Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
SEM, SEO, SEA … it helps to understand how Search Engine Optimisation (SEO) work When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their… Read More »SEO – Build It and They Might Come
The four roadbocks to an effective digital strategy If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had… Read More »Buzzwords and our Digital Discourse
What is the purpose of content and managing what we are doing with it in an efficient and effective way Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across… Read More »Content Marketing – Trending Since 1732
4 stages to student marketing and communication
Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media? Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment?Read More »Marketing Never Sleeps
Big data and student recruitment
A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry of Defence, the US State Department, and NATO to name a few.Read More »The Student in the Machine
Connecting one on one with potential students
It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind of low. But, it’s a big number.Read More »Click Me!
Hobsons released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.
Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.