Monty Hall Paradox? Logical thinking in SEO = ditching gut feelings & embracing data. Analyse, research, and prioritise. Build a sustainable strategy based on facts, not fads.
The success of a website is usually dependent on two things: usability and utility. How can we ensure people stay on our website longer than 3 seconds?
There are so many things you can do – and for free – to improve your online marketing. From your website to your social media, from email marketing to SEO. Here are some tips!
Your website should contain many things, but there are 4 things it shouldn’t lack. Read about the importance of content, speed, security, and accessibility.
Here are 9 tips for a multilingual marketing approach. Reach people in their location and in their language.
Forget contracting an agency. Do you have a website? Do you have access to email and social media? Then you can promote your business, yourself, for free.
Marketing Hygiene is the process of maintaining the freshness and function of your marketing tools, processes, and strategies to preserve the overall health and wellbeing of your business.
Your Online Marketing Hygiene includes your Social Media, Website, Online Shop, Email, Search, and Controlling assets and tactics.
Schools have an advantage over other types of businesses. A school is a brand that we’re going to be very involved with for many years.
Typewriters, handwritten letters, face-to-face chats, and even slow-cookers have more to do with SEO and Lead Generation than we would believe. In fact, so do Sustainability and Mindfulness. Wait! I kid you not. Keep on reading and I will prove to you how a paper invitation to a home-cooked meal can improve your SEO and increase your Lead Generation.
How do you first generate interest in your school and the programs you’re offering? You make sure you’re well covered in social media. You make sure you’re well covered for search engine optimization. Once you’ve got people’s attention, they’re going to go onto your website.
When we start a business, we look at the big picture. We often lose that one-to-one customer empathy, which directly affects how well our business performs.
Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
SEM, SEO, SEA … If you are to optimise your website for search engines, it helps to understand how Search Engine Optimisation (SEO) works.
Creating effective, relevant, and useful content that answers the needs of the users. This obvious need is not always self-evident, and I will be trying to combine adwords, analytics, and sales results with market trends on a week for week basis.
A very digital Christmas! Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care!Happy Computing!
Language effects our credibility, language is a means of control, it can bring us together and it can push us apart.
So, what is the purpose of content, and, how can we manage what we are doing with it in an efficient and effective way?
Be sure to “sell” your campuses value and remember that marketing doesn’t end, even once a student is enrolled.
Google and social media analytics offer a free and immediate insight into how your online content is interacting with students.
Are students seeing your ads? Sometimes they do, sometimes they don’t, and sometimes they just might see them far too often.
Hobsons released a report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.
Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.