Sure, even a senior digital marketer like myself can discuss niche influencers and prosumers and how personalisation and leadership lead to productivity in new work. Or we can just talk about how your marketing campaigns pushed sales numbers up this quarter. Which makes more sense to you?
Digital is redefining our customer experiences, the value chain, fullfilment processes, marketing, sales, and customer loyalty. As we become more catered to and become more demanding, what we used to expect in the way of Customer Satisfaction is morphing into a demand for Customer Delight.
As they say – don’t think about what you have done, think about what you will do! 80% of resolutions normally fail by the second week of February, so the odds are against us. How did I do with my 2019 resolutions? How did YOU do? :o)
An important characteristic of eCommerce is that it is not really a distinct sector. When we talk about eCommerce, the concept that usually comes to mind is of course online shopping. eCommerce means enabling all of an organisation’s operations. It is not enough to just set up an online shop.
I googled “working for non-profits”, which many of my clients are, and I found results for 5 reasons, 8 reasons, 12 reasons, 19 reasons. I think there is 1 good reason to work for non-profits, small local businesses, and educational organisations.
When a user enters a search query into a search engine such as Google, they expect the search to return results (websites) which completely satisfy their requirements. With the absolutely humungous amount of information on the Web (about 250 billion DVDs worth of data), the ambiguities of human language, flexible location and device usage, and the short-worded […]
Another year and another chance to do everything right. Chances are we will stick to our new years resolutions as long as the bubbles last in the bottle of champagne we opened on New Year’s Day. We shouldn’t let that get us down. Certainly looking back over the year we can pat ourselves on the […]
‘Twas but days before Christmas, when all through the office, Marketing was working, our campaigns were flawless. Adwords were measured on our tablets with care, In hopes that our bonuses soon would be there. Freelancers were nestled all snug by their screens, While visions of Photoshop danced in their dreams. My boss on his sofa, […]
If you are like me, and started work in the pre-digital years, you are probably wondering how we managed to work without all the buzzwords. It was a simpler time. We had bandwidth to work through our task cycles with our IBM compatible PC, tackling those low hanging fruit to improve the bottom line – […]
Content Marketing is one of the many digital buzzwords you cannot avoid these days. You may also have stumbled across Digital Transformation, Native Advertising, Internet of Things, Big Data, Machine Learning, Algorithm, Customer Journey, Digital First, E-Health, Micro-Moments, Geo-Fencing … While the term Content Marketing first appeared in 1996, the idea has been with us since at […]
Trying to figure out what’s the best way to communicate with prospective students? Do you use email or social media? Do you prefer telephone contact, messaging, or a written letter? What’s the best way for enrolment professionals to meet their goals in this fast-changing & highly competitive environment?
A recent article in Times Higher Education addressed big data and student recruitment. A very timely article. During the recent US election campaign, President Donald Trump spent considerably more of his budget on big data voter research (this is not polling) than Hillary Clinton. Some of his money went to Cambridge Analytica whose clients have included the UK Ministry […]
It is said that Higher Education student recruitment is a 4 billion dollar business – and that is just in the US. We were crunching the numbers the other day, comparing the number of freshies with the average cost of recruiting a student, and we are going to suggest that that number is probably really kind […]
Hobsons recently released a new report called Beyond the data: Influencing international student decision making. The report is based on Hobsons’ International Student Survey and provides important insights into how international students decide where they will go for study abroad.
Something in the archive of the NY Times Sunday Review about the heating up of application season caught our attention. Not only are colleges marketing like crazy these days, but students are casting their nets ever wider in the number of applications they submit. The internet makes this easy.